Marketing Graphic Designer

SHALINI SATHYAN

zb01x3@r.postjobfree.com

Professional Profile

Motivated, hard-working and proven performer in various roles from concept, layout design, pre-press and output.

Proficient in Adobe Photoshop, Illustrator, Acrobat, InDesign in Creative Suite 5, QuarkXpress, and experienced in Corel Draw, Flash, Dreamweaver, MS Office.

Comfortable with both Mac and PC platforms.

Experienced in almost all media including print, pre-press, web and animation.

Excellent team player with ability to work alone where required.

Experience

New Media Marketing Specialist/Graphic Designer

2008-current, ADESA Canada, Mississauga, Canada

Responsible for the marketing design needs of ADESA Canada.

My ability to ramp quickly to manage multiple tasks resulted in resolving significant backlog requests while meeting strict deadlines.

Excellent attention to detail and effective relationship building skills with colleagues in the sales and the business development teams led to new processes with my earlier involvement in sales planning sessions and customer engagements.

Received various internal and customer commendations on the quality ADESA Canada’s monthly advertising in various publications

Significantly reduced marketing costs by setting up a high value and low cost image library.

Proactively contributed to evolve and maintain the corporate brand image which led to streamlined and centralized management of promotions run by various auction sites.

Consistently met the deadline of design and distribution of a weekly electronic newsletter and regular HTML email broadcasts; including list segmentation, development of offers and creation of marketing copy.

Designed and managed web banner advertising programs for multiple web sites.

Designed print marketing materials (brochures, postcards, flyers, etc.) for use in print and electronic formats.

Graphic Designer – Road Today ‘Trucking’ and ‘Auto & Car’

2007-2008, Road Today Publishing Inc., Brampton, Canada

Sole designer for two transportation magazines.

Redesigned prevailing ‘trucking’ magazine and established a fresh look.

Entirely designed the newly launched ‘Auto & Car’

Designed most of the new advertisements for magazines, office stationery, promotional material and web advertisements..

Commended for strength in page layouts.

Efficient multi-tasking in handling of new initiatives while ensuring timely execution of current magazines.

Designer - Digital Operations

2003-2007, The Printing House (TPH), Oakville, Canada

Responsible for the overall digital and offset print production, preparing files for printing and design.

Excellent skills with applications enabled the branch to handle design projects from direct/indirect customers, adding net new business, improving customer loyalty, branch profitability and profile in the system.

Fast-track career progress. Took over all the responsibilities of the Digital work well ahead of the 3-month probation period and a promotion within 6 months.

Recognized by Manager as being a quick and keen learner, a flexible team member, always willing to take on responsibilities above and beyond the job profile.

Graphic Designer (Freelance)

2003-2004, Indo Caribbean, Toronto, Canada

Sole responsibility for newspaper design/layout, advertisements and pre-press.

Dramatically improved productivity and savings by introducing better applications and streamlined processes.

Commended by the editor/owner for the color correction results and improved design, which positively impacted the overall look of the newspaper. Recognized by the editor/owner for superior application skills.

Intern

2002, “Flare” Magazine (Art Department), Rogers Media, Toronto, Canada

Collaborated with the Art Director when my suggestions were included in the Fashion pages.

Provided Graphic Design support to the Art Department team.

Commended by the “Art Director” for my initiative and determination.

Web/Graphic Designer

2001, Dubaiquiz.com (Accton Middle East), U.A.E. Dubai

Designed a new look for the web site twice by changing the complete layout including animations and buttons.

Launched a new section called “eKidmart” which was designed specially for children to shop online.

In a constantly time sensitive environment, met the deadlines for creating the overall layout of the quiz pages.

Graphic Designer

1999, Indian Express Publications (Madurai Group Ltd), Mumbai, India

Designed the pages of “Gentleman” magazine, the sole prevailing men’s magazine in India.

Actively involved in the design and improvement of the regular and special anniversary issues.

Participated in the photography shoots and the selection of photographs for the articles.

Praised for my good work on the important image/photo correction tasks.

Other Professional Experience

● Graphic Designer (Freelance) 2001, GIBCA Furniture Industries Co. Ltd. - Designed presentations, brochures, pamphlets and other promotional material from concept to finish.

● Graphic Designer 1997, Maipo India Ltd., Mumbai, India - Responsible for the design and look of multiple magazines “Young & Trendy” and “Asian Millionaire”.

● Animator 1996, Flash Graphics, Mumbai, India - Made 2D and 3d animation for MTV promotional films, music videos and advertising agencies using “Topas” and “3D studio”. Promoted from Trainee to Animator in less than 6 months.

● Visualizer 1995, Mudra Communications, Mumbai, India - Worked on the launch advertising campaign for Hutchison Max, for cellular service in Mumbai.

Education

2003, George Brown College, Toronto, Canada

Certificate courses in Internet Site Design, Adobe Illustrator and Printing.

2000, Arena Multimedia (Aptech India Ltd.), New Delhi, India.

Certified course in Web Design, first division

1996, Aptech India Ltd., Mumbai, India.

2D and 3D computer animation, first division

1995, Chandigarh college of arts, Chandigarh, India.

Bachelor’s degree in fine arts (BFA), specialized in commercial arts, first division.

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