Executive Sales Manager
Resume:
CHRISTINE R. VELA
** ****** ***** ********, ** **747
nd503v@r.postjobfree.com
http://www.linkedin.com/in/christinervela
Sales professional with over seventeen years of B2B sales experience. Exceptional at cross-selling, obtaining new clients, and maintaining client relationships. Excellent communication, computer, negotiation, organizational, customer service, and presentation skills. Ability to handle special projects as needed.
COMPUTER SKILLS
Well versed in Microsoft Office, including Word, Excel, PowerPoint, ACT! Filemaker.
PROFESSIONAL EXPERIENCE
ALL ISLAND MEDIA, Inc., Edgewood, NY August-2009- Present
Senior Account Manager
· Develop and maintain Western Suffolk territory for Trends Magazine, a monthly Long island based publication
· Sold into the weekly Town Crier/LI Pennysavers ROP Display advertisements, Custom Glossy 4/c Flyers, Direct mail cards, coupon book and online www.lipennysaver.com website ads
MOREY ORGANIZATION (LONG ISLAND PRESS), Syosset, NY March 2009 – July 2009
Westerm Suffolk Account Executive
Responsible for maintaining and building the Western Suffolk Territory for the Long Island Press Magazine.
· Obtained new business accounts (restaurants, home improvement companies, lawyers, doctors, etc.) via cold-calling/telemarketing, door-to-door, scheduling face-to-face appointments, etc.
· Successfully managed and retained current clients.
· Communicated with clients daily via e-mail and phone and resolved all issues.
· Created and maintained an Excel spreadsheet to track information and notes on all potential/current clients.
· Responsible for creating a spreadsheet for many other Account Executives.
· Trained other Account Executives on how to utilize the spreadsheet and also cold-calling/telemarketing.
STAR COMMUNITY PUBLISHING GROUP, Melville, NY July 2007 – December 2008
(Division of Newsday/Cablevision)
Outside Sales Representative
Was responsible for B2B advertising sales in Eastern Nassau & Southwest Suffolk (Long Island) businesses:
· Obtained new business accounts via cold-calling/telemarketing, door-to-door, scheduling face-to-face appointments, etc.
· Created and conceptualized ads from inception to final proofs.
· Executed all paperwork (insertion orders, contracts), trafficked all materials and completed paginations.
· Cross-sold many of my clients into the Pennysaver and THIS WEEK Pennysaver ads (ROP Division).
· Created and maintained an Excel Spreadsheet to track information and notes on all potential/current clients.
· Represented company at Chamber of Commerce meetings and local Long Island trade show/industry events.
NEW BAY MEDIA, L.L.C., San Bruno, CA December 2004 - May 2007
(CMP Information, Inc.)
Specialty Sales Representative (2005 – 2007)
National Sales Manager for Auto Media & Car Sound and Performance magazines (2004 – 2005)
Responsible for sales of the specialty sales sections for both monthly trade publications.
· Achieved highest sales records in Sept. 2005/EQ and Oct 2005/Keyboard in company’s history.
· Conducted sales presentations to clients.
· Prospected for new clients through cold-calling, trade shows, and conducting research online.
· Closed display accounts and web packages.
· Resolved client issues in a timely manner, specializing in high-maintenance clients.HUGE UNIVERSE, INC., San Francisco, CA March 2003 - Dec 2004
(Live Sound International Magazine and Prosoundweb.com)
Specialty Sales Manager
Responsible for marketplace, display and classified ad sales.
· Developed the banner advertising community on prosoundweb.com.
· Handled accounts receivable collections.
UNITED ENTERTAINMENT MEDIA INC., New York, NY June 1993 - June 2002
(New Bay Media)
Manager of Specialty Sales (1997 – 2002)
Advertising Sales Executive (1993 – 1997)
Launched system contractor news magazine. Sold classified and display advertising in Prosound News, EQ GIG Magazines. Promoted in June 1997 to Manager of Specialty Sales.
· Launched the “Specialty Sales” department for over 9 monthly publications with a staff of 6 employees.
· Performed all sales duties including cold calling, promotion, fax and email blasts, writing and editing ad copy, handled all billing, invoicing and collections, trafficking materials and performed layout duties as well.
· Created new sections within the publications, and sold the online entities of each publication.
· Sold various yearly directories including the Music Yellow Pages, The Pro New Web guide, The Virtual Studio Buyer’s Guide and several “daily” tabloid newspaper supplements.
· Implemented cross selling package across all subsidiaries and increased sales volume by over $2M, (a 100% increase).
· Executed a telecommuting program, and increased sales by over 27%
ACT III PUBLISHING, New York, NY January 1990 - March 1993
(now known as Penton Publishing)
East Coast Advertising Sales Assistant
Worked for two Eastern Advertising Sales Managers working on the monthly publications: MIX & Electronic Musician.
· Handled all sales duties including: heavy phones, faxing and email correspondence, typing proposals and contracts, and sending out weekly mailings & daily media kits to prospective advertisers
· Also collaborated with my Managers and Publishers to come up with innovative selling strategies to increase sales
EDUCATION
Emerson College, Boston, MA
Bachelor of Science, Major - Mass Communication - 1989
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