Senior Digital Producer
Resume:
Professional Experience
Spinifex Group
Experience Marketing, Los Angeles
Senior Digital Producer / Digital Strategist
November 2010 – June 2011 (8 month contract)
Responsibilities include:
Managing the lead generation tools and media for the 2010/11 American Auto Show season, including iPhone Apps, iPad Apps, Touch screens
Providing strategic advice on improving customer engagement online
Managing day-to-day client and 3rd party relationships
Overseeing iPad App design and development
Managing timelines, budgets and reporting
Clients: Honda, Lexus
Publicis Mojo
Advertising Agency, Sydney
Senior Account Manager / Community Manager
January 2010 – April 2010 (3 month contract)
Responsibilities include:
In-charge of editorial and content plan for Virgin Mobile's customer retention website, memberslounge.com.au
Overseeing design and strategy for all digital communications.
Launching and managing a weekly Members’ Lounge email and Facebook page to increase member interaction.
Overseeing content management through our purpose built CMS.
Managing social media customer resolutions and promotions daily
Client: Virgin Mobile Australia
Leo Burnett
Advertising Agency, Sydney
Digital Producer
July 2008 – August 2009
Responsibilities include:
Developing and managing online campaigns from start to finish, including banners, eDMs, micro-sites, SEO and social media.
Responding to client briefs and maintaining day-to-day contact.
Providing strategic and creative insights to campaigns during concept development and media planning.
Managing Job Detail Reports and Invoices with financial co-ordinators.
Creating detailed project timelines through Microsoft Projects
Clients: Subaru, Heineken, Canon, NRMA, Macquarie Bank, Colgate, WWF (Earth Hour)
George Patterson Y&R
Advertising Agency, Sydney
Interactive Account Manager
January 2008 – July 2008
Responsibilities include:
Managing Interactive aspects of Telstra’s advertising campaigns, including online advertising, eDM and website design and development.
Acting as liaison between producers (and other relevant departments) and client to ensure timely and well-executed projects
Mentoring an Account Executives
Managing Job Cost Reports with financial co-ordinators.
Managed ATL campaigns as an Integrated Account Manager
Client: Telstra - Youth Segment
Next Digital
Digital Marketing Agency, Sydney
Account Executive
April 2006 – September 2007
Responsibilities included:
Managing integrated SMS, eDM and online marketing campaigns
Compiling campaign reports
Managing client relationships
Attend weekly strategy meetings
Compiling weekly revenue targets
Clients: Singleton Ogilvy; Coca Cola, Qantas, Nokia
Contact information
E: luin6j@r.postjobfree.com
W: www.markmacsmith.com
Tw: @culturepicnic
Blog: www.content-kids.com
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