Sales Manager
Resume:
J. Kevin Krebbs
P.O. Box *** Bixby, Oklahoma ****8
GENERAL MANAGER
Objective To consistently grow revenue and outperform the market by leading a talented team of Sales Managers, Account Executives and Programming staff. Maximize revenue streams by effectively targeting the best customers, understanding their needs, and helping them produce results.
Profile
• Outstanding management skills with the ability to effectively communicate, motivate and train sales associates in a direct and positive manner creating the ideal work environment
• Twenty (20) years of radio experience handling tough customer objectives, motivating sales people to higher levels, personally as well as professionally and earning the knowledge of how to get the job done to meet deadlines and projections
• Posses a firm understanding of marketing, new product placement, promotions and advertising that will strategically place a companies product, services and/or positioning number one in the market place
• A working knowledge of forecasting sales, flash reports, creative writing/copy-television, analyzing P&L statements utilizing it as a valuable tool, efficiently evaluating sales teams and individuals, orchestrating affective team meetings and promoting successful corporate functions and events
• Hold very high moral standards and expect the same of my employees and work environment as well as a positive, fun and motivational work place
Employment:
KWHB TV-47
LeSea Broadcasting Tulsa, Oklahoma
General Manager
Feb 2007 to Present
General Manager responsible for the physical management and operation of KWHB
television station located in a medium market, doing 1.8 million dollars a year in total
sales. Responsible for setting and implementing company policies and involved in
programming and production decisions. Working knowledge of financial and
accounting principles; strong interpersonal skills; strong motivation, leadership,
organizational and time management skills; excellent self-discipline and strong
personal integrity. Overseen a staff of (23) twenty-three, administrative, sales
executives, production staff, master control and station engineer. Provide overall
operational leadership and direction for the station identifying and implementing
strategies to grow the revenue and earnings of the stations; set short and long term
goals; create and implement sales and product strategies to achieve established goals,
create and implement annual operating and capital budgets; provide management with
accuracy and timeliness of information necessary to make strategic, investment and
operating decisions; create a productive work environment for all employees, and
ensure all station operations are in compliance with state and federal laws and
regulations, Wide Orbit, On air television host and spoke persons for a vast number of
television programs.
KLAZ, KLEZ, KBHS, KBOK, KPZA Hot Springs, Arkansas
Noalmark Broadcasting
General Sales Manager /Assistant General Manager
March 2005 to Feb 2007
Managed, trained and motivated four (6) Account Executives, Sales Assistant for five (5) station cluster. Sold and serviced personal account list of $20,000 per month as well as other duties which included, forecasting sale trends, promotions, flash reports, collections, on air talent, hiring and training account executives, program director, disc-jockey, production director, worked closely with station engineer and selling servicing local, regional and national accounts. Total sales exceeded 1.3mil in 2007. This is a 16% increase over 2004.
KOFR FM Free 107 (Christian) Lubbock, Texas
General Manager
March 2002 to March 2005
“Working” General Manager of an Adult Christian Contemporary Radio station. Managed, motivated and trained a sales staff of three (3) fulltime Account Executives as well as a Sales Assistant and three (2) on-air personalities. Other duties included, forecasting sale trends, profit and loss, flash reports, programming, promotions, on air talent, keeping a good relationship with all local clientele and maintaining the day to day operations of a new start up station.
KVOO AM/FM Tulsa, Oklahoma
Journal Broadcasting
Local Sales Manager
January 1998 to March 2002
Sold and serviced advertising to local retail, wholesale and service oriented businesses including non- traditional advertising such as Co-Op and promotions. Managed, motivated and trained a sales staff of seven (7) fulltime Account Executives as well as a Sales Assistant. Other duties included, forecasting sale trends, profit and loss, flash reports, keeping a good relationship with a local clientele and maintaining the day to day sales operations of a very competitive market.
KECO fm, KXOO fm Elk City, Oklahoma
Pinnacle Broadcasting
General Manager
March 1992 to January 1998
Responsibilities were two fold. First, sell and increase customers advertising budgets in Western Oklahoma’s only 100k FM radio station maintaining $800,000 in annual sales. Other duties included training, motivating and coaching a sales team of six (6) Account Executives and two (2) sales assistants. Second, produce, write and air an Fm Morning show as well as writing and producing 50% of commercials aired on both stations and on air talent.
Employment: 1984-1992
1989-1992 KRST FM/KRZY AM Sales Albuquerque, New Mexico
1987-1989 KQUV FM Sales Wichita Falls, Texas
1982-1987 KTEZ FM Intern/Sales Lubbock, Texas
Education & Professional Development:
Texas Tech University 1984 Lubbock, Texas
Dale Carnegie Graduate 1988 Albuquerque, New Mexico
Radio Advertising Bureau 1991 Elk City, Oklahoma
Green’s Personalities for Success 1997 Tulsa, Oklahoma
Rhema Bible College 2000 Broken Arrow Oklahoma
Cross Over Tulsa/Background in Christian ministry 2010 Tulsa, Oklahoma
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