Sales Manager

SUMMARY

Successful executive level sales, distribution, merchandizing and marketing management coupled with profit and loss responsibility.

Proven ability to manage corporate marketing functions including product and events management, sales promotion, sales training and field sales.

Experience with various distribution channels including direct sales, distributors and bulk buyers, as well as principal dealers.

Expertise in office systems, cellular and facsimile equipment.

Excellent organizational, analytical, and interpersonal skills.

Practical knowledge and understanding of management by objectives supported by on the job training techniques.

EMPLOYMENT HISTORY

GATEWAY BROADCASTING

Pay/cable television Company with services comprising of a range of sports, movies, and popular series. The service addressed the popularity of European soccer by providing affordable premium television content.

GENERAL MANAGER (2008 –2009)

Profit and Loss responsibility for $ 9.7 million in premium content pay television sales.

Generated pay television subscription value at $ 2.3 million in quarters 3 and 4 of financial year 2008.

Achieved 104% against the quarterly budget in 2008.

Maintained company profitability in a volatile and very competitive market place.

Increased Gateway Broadcasting’s market share by focusing on the target group and rapidly expanding the distribution pattern.

Increased departmental productivity totaling nearly $ 220K per staff member vs. company standards of $ 205K per employee.

Planned and successfully implemented a strategic direction of the new company with 15% increase in subscribers’ numbers.

Implemented and ensured compliance with all regulatory rules and regulations including the management of the company.

MOMENTUM AFRICA

A financial service provider focusing on meeting the health care and life insurance needs of the individuals in African countries and other emerging markets.

GENERAL MANAGER (2007–2008)

Directed the functions of a $ 10 million direct sales organization in new life members acquisition including the staff management of 45 sales representatives.

Achieved 103% of the sales budget and 100% of profit budget for 2007

Increases the sales representative productivity by 9% within 10 months.

Reduced the sales team turnover despite changing the distribution patterns.

Implemented a successful major account program to ensure the long term profitability of the direct sales organization.

MILLICOM INTERNATIONAL CELLULAR

Millicom International Cellular is a mobile phone network provider in Central and South America and Africa. Based in Luxembourg, the company provides mobile services in 14 countries using GSM, CDMA and TDMA.

COMMERCIAL MANAGER (2003 – 2007)

Managing the Direct as well as Indirect Sales teams and the Principal Dealers of the company, spearheading efforts of meeting the annual global targets of subscriber numbers, product distribution and merchandizing of retail outlets.

Developed a highly competitive and successful recruitment and maintenance strategy for new subs that widely became adopted as standard practice in the local market.

Managed and the in-house sales force that increased productivity by 75%

Developed and implemented a Sales strategy that increased field sales to 85% achievement

Developed and maintained an excellent service relationship with company principal dealers and the subscribers in general.

Identified the vital potential needs and proactively provided a win-win reduction of the entry barrier.

Supervised the execution of the sales and marketing annual plans leading to a fiscal growth of 30% net subs.

TANZANIA BREWERIES

A South African Breweries subsidiary company, brewing and distributing malt beer. It operates four Breweries in Dar es Salaam, Arusha, Mwanza, Mbeya and distributes its brands and products via depots and wholesalers throughout the country.

REGIONAL SALES MANAGER (2000-2003)

RETAIL SALES MANAGER (1997 – 1999)

Responsible for 70% of the sales and distribution activities.

Successfully introduced an additional tier of bulk buyers that accounted for 30% of the Regional sales.

Developed and managed promotional, events and execution of brand marketing plans that accounted for the targeted share out of our 13 brand and packs mix.

Consecutively met the annual regional hectoliters targets.

Responsible for route to market execution activities.

EDUCATION

Diploma in Professional Barbering - Currently enrolled at the American Beauty Academy

MBA - Marketing (completed coursework) – The Open University of Tanzania 2005

Certificate Human Resources - MDFESA – Training 2005

Management Development Program - South African Breweries Training Institute 2003

Finance for Non Financial Managers - South African Breweries Training 2003

Sales Development Program - South African Breweries Training 2002

Management and Supervisory Skills - Hotel School -The Hague 1992

BSc Hospitality Management - Alliant International University San Diego 1989

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