Digital Marketing Customer Experience

Luke Hayes 312-***-**** ******@*****.*** LinkedIn

Executive Digital Strategist and Polyglot with a talent for driving effective campaigns via innovative thinking, audience segmentation, Ai, and data-driven analysis to increase online performance, growth, customer experience, and profitability. Adept in identifying personas, content curation, and content/keyword gaps to identify opportunities (SEO, SEM, optimization, audience identification, and analytics). Experience advising stakeholders and leading cross-functional collaboration projects to yield high-performance environments. Industry agnostic with expertise spanning B2B/B2C, private/public sectors, and diverse enterprise scopes.

Executive Competencies

Digital Strategy Optimization: Expertise in cross-functional collaboration that directly align digital initiatives with business objectives, drive performance and supporting brand awareness. At Honeywell, this led to overachievement on performance metrics and positively impacted both revenue and Online targets.

Executive Leadership: Strategic advisor to C Suite and stakeholders at Witherite Law, providing critical insights into digital initiatives, growth strategy, and campaign management. Built new digital strategy resulting in new sites suitably addressing each audience.

Campaign Development & Execution: Implement customer segmentation strategy and manage customized campaigns that encompass clients’ entire footprint to acutely craft audience content within each channel to ensure results including budget management, timeline, brand, and revenue expectations.

Performance Measurement & Growth Strategy: Conduct A/B testing, performance analysis, and team member goals to create effective and efficiently structured teams and departments. Spearheaded engagement initiatives, mentoring, & communications that led to a significant increase in loyalty and diversified skill sets.

Professional Experience

Director Digital Strategy Remote

Freelance Consultant Clients: Walgreens, AT&T, Ace Hardware, Sonepar USA, Uber JUN 2010 – Present

Strategy: Leverage digital analytics, Automation, and AI tools to develop award winning strategies and results. Critical KPI’s of increasing engagement, traffic relevance, lead quality, paid performance and audience personas identifications.

Analyzed site, social, and industry data for trends, traffic behaviors, and competitors to find essential areas for progress. Result: Walgreens App: +15% download goal and +35% engagement rate Vital Impact Pharmacy: Rx Re-fill +45%.

Enhancing automation and re-targeting for improving customer experience, sales conversion, and RIO. Result: AT&T Support: Decrease ACHT by 12%, Saas Support download by 9% Critical Impact Truck Roll: - 12%.

Execute analytics-driven strategies to identify content and key word gaps, boosting both organic and paid performance. Result: Small Business: Increase Relevant Traffic 10-15%, 5 –10% Conversions, and 15% Repeat Visitors.

Strengthened brand communication by executing consistency with content, audience, and messaging throughout digital footprint. While continually adapting SEO/SEM tactics for optimal consumer experience. Result: Small Business: Increase Page speed, SERP - keyword rankings, repeat visitors, and increase local brand awareness.

Multi Team Collaboration:

Identify pain point areas, sales funnel challenges, field/ customer requirements, and locate new areas of opportunity. Result: Uber: Brand Extension - Food Service Delivery

Collaborate design for digital pipeline (IT, Marketing, Sales, Legal, Executive) for new features, timing, communications, and development. Including A/B testing for various channels with unique persona copy for each campaign. Additional, these outcomes provide key elements for measuring team achievements, bandwidth, and years budgets.

Identify digital deficiencies using analytics and communications, resulting in improved online performance metrics.

Leverage data insights to reveal content/keyword opportunities, improving user experience and increasing customer base.

Professional Digital Highlights:

Avid Online and in person lecturer for Digital, Search, and Campaign Optimization Strategy. Brightedge Technologies advocate, speaker, and power user, morphed and yield invitations to educate on behalf of emerging ai digital trends.

History of mentoring team mates for continued growth and promotions. Currently, previous mentees and colleagues are Senior Analytics Managers and Director of Digital.

Power Skills and Tools:

Ai Literacy CRM CMS SalesForce Hubspot BrightEdge Google SEMrush Ahrefs SpyFu WebCeo Marketo Magento Conductor ZoHo

Senior Digital Manager Remote

Witherite Law Group JAN 2023 – JUN 2024

Spearheaded Google site and ad retagging to correct tracking and obtain true reporting factors, increasing user behavior insights by 40% and boosting targeted marketing strategies' effectiveness by 25%.

Developed an audience driven strategy and process for three websites, eliminating 25% of existing content, integrated social media platforms, and decreased bounce rate by 65%.

Orchestrated a tactical overhaul of three sites, introduction of new taxonomy, content curation process, and 30% boost in user engagement from new media channels.

Conducted broad competitor assessment and evaluation of performance; applied findings for data-driven campaigns, enhancing leads by 15% and relevant traffic by 80%.

Augmented on-off page – tech. SEO, achieving a 70% improvement in SERP and 24% increase in monthly organic traffic.

Refined 75 technical customer focused records, enhancing clarity and usability while mollifying template restrictions reducing time and bandwidth for new feature implementations or redesigns by 50%.

Lead Digital Strategist / Senior Search Manager Remote

Honeywell MAR 2021 – JUL 2022

Pioneered the deployment of Google tags, unearthing a 40% increase in user insights and amplifying marketing strategies by 25% for greater impact.

Revamped each SEO element (on and off page, technical, local) to update content and maximize user feedback. Achieving a 70% increase in SERP and 24% rise in monthly organic traffic, totaling an additional 15,000 users.

Drove analytics efforts to expose content weaknesses, culminating in an impressive 34% enhancement in overall performance.

Executed strategic audience focused data-driven campaigns resulting in 11,000 additional unique visitors, 25% growth in organic traffic, doubled site depth and scrolling activities, and 14% bounce rate decrease.

Formulated a comprehensive B2B strategy for several international sites, reducing content by 25% and boosting engagement through integrated social media channels.

Authored translation of digital assets (Esp, Ger, Fre) resulting in 35% new customer revenue

Crafted detailed project specifications and cost estimates, securing 15% more funding for proposals.

Vice President of Digital and Marketing Hybrid

Staymobile USA DEC 2017 – Dec 2018

B2B strategies that propelled market penetration to 80% and fueled a 35% revenue surge.

Engineered innovative digital strategies, resulting in a remarkable 35% spending reduction via optimized SEO techniques.

Elevated SEM performance in paid campaigns, slashing costs by 45% and maximizing ROI.

Championed a high-performing marketing team with new B2B strategies that propelled market penetration to 80% and fueled a 35% revenue surge.

Forged a purposeful marketing team, boosting B2C market penetration by 25% and revenues by 15%.

Coordinated with vendors to streamline supply chains, achieving a 15% reduction in logistical costs.

Designed original product tracking protocols that reduced shipping costs by 22% and improved inventory management.

Education

MBA eCommerce New York Institute of Technology Westbury, New York

BS Business Admin. University of Colorado Boulder, CO

Spanish Language Don Quote School, Barcelona, Spain

French Language Le College International de Cannes Cannes, France

Eastern European Markets University of Tver Tver, Russia

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