Financial Services Product Development

Eric Netherton

Denver, CO • 303-***-**** • *************@*****.***

Strategic Growth Leader

Transformative leader with an extensive record of launching successful startups and turning around underperforming operations in diverse industries including cannabis and financial services. Skilled at developing and executing innovative growth strategies; crafting effective sales, marketing and product strategies; and identifying and implementing technology and process improvements. Known for building, training and motivating high-performance teams. Core competencies:

• Start-ups, Turnarounds • Product Development • Fundraising

• Growth Strategies • Manufacturing Operations • Customer Relationships

• P&L Accountability • Financial Forecasting • Strategic Partnerships

• Sales & Marketing • Change Management • Team Building & Leadership High-Impact Results

@ CPS LLC / Double Black, Vertical Cannabis Operations Turned around operations achieving profitability for the company’s first time. Double Black was losing millions annually. Built new leadership team. Implemented technology changes, increased revenue, reduced COGS, and changed reporting. Rebranded and developed new products. Grew company two-fold. Developed new products, changed product mix, & implemented 22% price increase. Stopped making edibles to focus on concentrates, reducing costs on packaging and manpower. Changed growing techniques, media, and strains, improving average yield and quality of flower. Designed and implemented facility upgrades and assisted in designing new building concept for next facility.

@ El Dorado Inc (formerly Omni)

Revamped operations turning legacy tax resolution firm into Fin-Tech firm. Collaborated with leadership to develop vision switching from a dying telemarketing model into a fin-tech firm focused on multiple verticals. Recruited new tech team to consolidate databases into new SQL system forecast to save $600K annually and to generate new lead sources.

Crafted new sales strategy and trained team in execution, increasing revenue from $6M to $12M in 9-months. Recruited back after sales declined due to spin-off from Sierra. Developed new sales techniques and created new sales force around an innovative lead source. Revenue growth anticipated to reached $17M by year’s end.

@ Guardian Tax LLC

Launched professional services firm, growing it to $2.7M in its first year. Crafted business plan and developed strategic partnerships with service providers. Developed and implemented comprehensive sales and training programs. Motivated Sales Account Managers to increase their individual revenue from $120K-$600K per year.

@ Sierra Financial, Inc.

Pivotal in start-up & growth of Sierra Financial from $0 to $50M in annual revenue. Co-founded company, developed business processes and procedures still in effect today. Generated lead sources for sales team. Assisted in negotiating lease and facilitating move to 3 new buildings in 7-years, achieving best lease rate in the area.

@ Resource Opportunities, Inc.

Raised $30M in capital, enabling the drilling of over 40 oil & gas wells in Texas before making a profitable exit. Collaborated with two other companies to create a large gas field that is still working today. Met with investors and developed relationships leading to funding. Introduced investors to drilling operator. Eric Netherton *************@*****.*** • 303-***-**** • Page 2 Professional Experience

CPS LLC / Double Black, Vertical Cannabis Operations 2019 to present Growing, manufacturing, and selling quality marijuana products. CEO / COO

• Recruited by Board of Directors and investors to turn around business.

• Hold complete P&L responsibility for $12M+ while leading sales, operations, logistics, and compliance.

• Direct two retail stores and growing operations of a 42,000 sq. ft. grow and 6,000 sq. ft. manufacturer.

• Build, train and develop management team.

• Report directly to Board and stakeholders.

El Dorado Inc (formerly Omni) 2018 to 2019

Tax resolution & business turn around firm.

Interim CxO Role / Integrator

• Built and led leadership team through ownership changes.

• Developed and trained 160-member team, improving sales performance leading to 100% increased revenue and 3% reduction in COGS.

• Enhanced performance analyzing, choosing, and installing new BI & Data Analytics Software including Sisense, Salesforce, EOS and Traction.

• Created and launched new bookkeeping division.

Guardian Tax LLC 2017 to 2019

Assisting small businesses with tax issues; provide bookkeeping and assistance with tax returns and insurance. CEO / President

• Launched and grew company to 30+ employees and $2.7M in revenue.

• Recruited and built strong sales team to drive business development.

• Formed strategic partnerships with attorneys and CPAs to deliver services. Sierra Financial, Inc. 2009 to 2017

Tax resolution firm, specializing in providing solutions to small businesses with government tax issues. President / VP Sales / GM

• Managed up to 400 employees and held P&L accountability for up to $50M in annual revenue.

• Motivated sales force by developing new revenue streams through new lead sources and sales training.

• Developed and implemented Salesforce custom applications. Kore, Inc. 2005 to 2009

Providing executive leadership across diverse industries such as professional services, O&G, & home remodeling. CEO / President

Home remodeling: developed and implemented strategic plan, marketing & sales strategy. Recruited and managed contractors for lucrative home remodeling business.

Oil & Gas financing: Started Resource Opportunities, Inc. Acquired land leases, raised capital, developed and drilled over 40 oil & gas wells.

Professional Services, business turn around consultant. Analyzed P&L, staff, processes and procedures and assisted in developing vision, strategy, execution, and leadership resulting in financial growth. Earlier: Resource Opportunities, Inc., President / CEO; Omni Tax Help, Inc., President / VP Sales; Sierra Financial, Inc., Co-founder.

Education

University of Colorado, Boulder

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