Product Development Real Estate

URIAH KENNEDY CEO -- 801-***-**** --

********@***********.***

Layton, Utah

- Abilities and Skills –

Highly skilled in managing all operations at the corporate level.

• Including: complete company operations, major projects/product development, company direction, sales & marketing, employee hiring-training-direction, corporate finances/budgets, sales/marketing, sales-team hiring/training/motivating, logistics/importing/warehousing, improving inefficiencies/growth and overall corporate planning/strategies.

I have owned and operated successful companies for 26 years.

• Own and operate a very successful medical company selling medical devices for the past 10 years. Pulling in over $65 Million in sales in 2020

• Own and operate a consumer goods wholesale distribution company for the past 12 years. Creating, designing and importing products then selling them to major retailers.

• Owned and operated a major construction and real estate company for over 13 years. Building over 300 large custom homes, many smaller homes, small commercial buildings and structures and developed several subdivisions. Core strength is in developing sales teams and sales training.

• Developed a sales training program able to take any individual that has the self- motivation and self-drive, no matter the background, and make them into an absolute expert in sales.

• Developed complete marketing strategies, programs, materials and training for dozens of products, services and devices. With the most experience in medical but considerable experience in consumer products.

Not a step in guiding a company where I am not an absolute master.

• From raising funds, capital investors, and financing. To product development, design and creation. To sourcing and buying materials. To manufacturing and quality control. To logistics, shipping and importing from several different countries. To high 8-digits in sales and marketing. To customer support and service. To corporate finances, planning, human resources and facilities management. Semi-photographic memory, if I see it or read it, I remember it.

• Which helps me move between different industries, product lines, roles and responsibilities with ease without dropping any balls or forgetting anything that needs to be completed.

I am an absolute work horse and thrive in high pressure environments.

• I am completely self-motivated and driven. I lead by doing and I motivate and challenge others to work as fast and as hard as I do.

Quick learner of anything I touch

• Excellent computer skills with most of your common software systems. Math minor in college so I am very fast with numbers. I am a quick decision maker and can see inefficiencies and make improvements on the go.

Degree in Architectural Engineering

Fluent in Spanish.

- Work Experience –

Owner/CEO MEDWORX TECH – 2015 to Present - www.medworxtech.com Responsibilities:

- Sales – Developed a consistent sales team of 65 people. Hiring and training new reps as needed.

o Designed a 10 Step Door Approach and 10 Step Presentation System. Effectively selling to Administrators, Office Managers and Physicians in the clinic world. o Designed marketing material, slide deck and sales Pitch for each product line. o Held weekly sales trainings with the sales team

o Taught skills in initializing a conversation, asking proper questions, getting around gatekeepers easily, presenting product information smoothly and cleanly. o Taught specific techniques about working through questions, concerns and excuses, then closing effectively.

o Reps successfully generated 6-figure commission only incomes. Had one rep in 2020 make $600,000 at age 26.

- Marketing – Developed the entire marketing strategy for the company and each product. o Designed and created marketing materials, websites, advertising, social media and published articles.

- Product Lines and Distribution – Researched major medical devices, laboratory services, and medical services. Contracted Medworx sales and distribution services with the best of these companies. Then taught these devices to the sales team. o Devices including: therapeutic lasers, aesthetic lasers, Imaging (X-Ray, Ultrasound, C- Arm, MRI, CT, etc), cardiovascular machines, ABI Units, ECG, laboratory equipment

(chemistry, hematology, immunoassay and PCR analyzers), physical therapy equipment

(traction, stim, ultrasound, tables), surgical scopes and instrument repair services. o Laboratory Services including: skin grafting, PRP, stem cells, toxicology, pharmacogenetics, hereditary cancer screenings, infection testing, allergy testing, skin punch biopsy, wound care.

o Managed shipping, installation and training of the product with each clinic.

- Medworx Tech HPHD Laser – Designed, developed and manufacture my own therapeutic laser. Then effectively marketed and sold it to large numbers of clinics throughout the country.

- Travel and Training - Traveled the country and trained 100’s of physicians on how to use the lasers and other medical equipment. Treated 1000’s of patients, including at major universities.

- Set Up Laboratories - Operated a turn-key laboratory set up program for physician owned labs.

o Sold and set up in-house laboratories (including analyzers, water deionization systems, licensing and credentialing with state agencies, and helped hire the employees).

- Manufacturing and Importing – Manufacture and import the Medworx Tech HPHD Laser, several Aesthetic Lasers and Shockwave devices. Manage quality control and all FDA requirements and registrations.

- COVID and PPE – With heavy connections in China, vast logistics experience and with a successful medical distribution company. Sourced and manufactured masks, gowns, gloves, booties, syringes, and many other medical PPE products during the height of COVID. o Imported well over 250 containers of medical supplies. o Sales team sold over $65,000,000 in PPE to many state governments, major hospital systems, police, fire, ambulance and corrections facilities. o Sourced materials our manufacturer needed to create our orders. During a time when materials were in short supply.

o Acquired millions in material just a few weeks before the market went dry for several months, we were the primary source of gowns.

o Navigated ports and shipping during a logistical nightmare. Used ample connections to get through port congestion and still get our products delivered on time.

- Finances, Books and Costs – This was a complete start-up company from the ground up. o Took the company from zero in 2015 to $65,000,000 in sales in 2020. o Controlled overhead and maintained great margins. o Deliver quality products on time and on budget.

o Maintained a 50% profit margin during COVID.

o Currently maintaining a 35%-40% margin on our medical devices. o Maintained payroll, books, banking, P&L’s, Balance Sheets, etc. Owner/CEO Kodiak-Outdoor and a previous Wholesale Distribution Company – 2013 to Present - www.waimeabayboards.com

Responsibilities:

- Operated a major consumer goods company. Distributing products lines to major retailers like Walmart, Costco, BJ’s, Target, Kohl’s, Scheels, Academy Sports, Bass-Pro/Cabela’s, REI, Dick’s, Big 5, Mid-States Distribution, many farm and ranch stores, Canadian Tire, Sport Chek, Dunham’s, and many others.

o Owned and manufactured product lines in China. Had employees and leased a warehouse in China. Then sourced and controlled our quality control from this warehouse. Designed all our products and specs from our offices in Utah. o Grew sales from previous owners’ best year of $1.8 million, to over $7 million in sales and deliveries in less than 9 months. Developed over $12 million in presales for the subsequent years.

o Sold the majority of the distribution company to an investment group in California in mid- 2023. Kept and grew the Waimea Bay Brand under a new company Kodiak-Outdoor.

- Product Development – Designed, developed and sourced manufacturing for every product within the distribution company.

o Beginning from sketches and graphic artist work to a finished and marketable product. o Managed a team of Graphic Artists. Designing everything from the product, to the display boxes, marketing materials and websites.

o Did all the technical writing and product descriptions. o Developed products within the following spaces: apparel, women’s accessories and jewelry, toys, swimming pools and tubes, snow shovels, snow sleds & tubes, bikes

(mountain, kids & E), cosmetics, space heaters, camping & outdoor gear, and marine equipment.

- Marketing – Developed websites and online campaigns with Google, social media, influencers and YouTube Channel. Working with great graphic artists in several countries.

- Manufacturing - Heavily connected in China and South Korea. o Well connected with 100’s of manufacturers.

o Easily source products, manufacturing and maintain quality control. o Developed many products from design, to prototypes, to samples, to completed product.

o Have many Chinese employees on the ground in China that can monitor quality control, logistics and sourcing.

o Personally met with several division chiefs of departments of commerce and other government officials for several provinces in China.

- Sales – Maintained a sales team of over 40, 1099 sales representatives across the country. o Developed a proprietary sales training program.

o Conducted weekly sales training meetings via webinar. o Hired and managed inside sales managers and coordinators. o Developed sales and relationships with many retailers as mentioned above. o Developed a proprietary ordering system where retailers could place orders that were integrated with our warehouse and inventory systems. Tracking shipments, commissions and purchase orders.

- Online Sales – Developed a large online sales platform. Setting up store fronts with Amazon, Walmart, Overstock, Newegg, EBay, Shopify, Zulily, Etsy, OnBuy, Shop.com, Wayfair and a dozen others. Including online channels throughout Europe and Australia. Eventually coordinating it all through ChannelAdvisor.

- Logistics – Oversaw and managed the entire supply chain. o From the factories in China or Korea, trucking in those countries, foreign customs and inspections, packing containers, dealing with ocean freight liners and air shipments, US customs, tariffs and inspections, US ports, 3PL’s, warehousing, drayage, US shipping and trucking.

o Understanding pressure points, how to save money, keys to success, mitigating port fees, 3PL costs, freight forwarder costs, customs clearances and especially tariffs.

- Warehousing – Managed a 50,000 sq.ft. warehouse in Salt Lake City plus several 3PL’s in California.

o Managed shipping and receiving crews.

o Managed 100’s of daily online orders as well as large freight orders from our retailers o Organized a well run racking system using FishBowl Inventory software and scanners.

- Finances, Books and Costs – Oversaw a great group of accounting staff. o Managing our invoicing, AR, AP, payroll, P&L’s, Balance sheets and banking. o Controlled man hours and increased automation.

o Maintained a 35-40% profit margin at a minimum.

Owner/CEO TRADEWEST HOMES – 1997 to 2010 -

Responsibilities:

- General Contractor and General Engineering Contractor – Hold B100 and E100 Contractors Licenses.

o Home builder and land developer.

o Built well over 300 large custom homes.

o Constructed and remodeled over 100 small homes

o Developed 2 major subdivisions of over 200 lots each. o Constructed 96-unit condominium project.

o Constructed many small commercial buildings, parking structures, etc. o Managed over $50 million in construction projects at a single time. o Nothing about residential construction and building materials I don’t understand. o Designed most of the homes I built.

o Created cost-breakdowns, estimates and all the financing o Managed in-house office staff, superintendents, framing crews, concrete crews, finish crews.

o Was a kitchen and bath designer and helped manage a cabinet shop. o Have run skid steer loaders, backhoes, track hoes and front-end loaders. o Ran 100’s of subcontractors in every building field.

- Hands on abilities with excavating, concrete work, framing, windows, doors, electrical, plumbing, insulation, sheetrock, painting, tile, hardwood flooring, finish work, cabinetry, roofing and landscaping.

- Conclusion –

You are looking for someone that can provide exceptional leadership and decision-making abilities at a corporate level where millions of dollars are at stake and millions more in potential. Focusing on sales of your products and services in a way that out produces all current expectations and goals for the company.

Someone that knows and has generated new business, new relationships as well as maintained and increased sales with existing accounts and relationships. Already knows and understands your entire world and can pick up any new information within hours not days. Understands business from start- up, to raising capital and working with investors. To large enterprises, massive success and growth. This has been my world for the past 26 years.

I am someone that can develop your employees and sales team into being very successful. Able to put priority on sales and growth and know exactly how to do it. Take an ownership type role in the company to create sales targets for the team and then achieve them. Be proactive in improving programs, motivating all employees and bringing the company together as one solid unit. I have more than a strong background in the above. I know the sales cycle from the initial approach, to presentation, to closing intimately. I have done heavy market research and pricing on many products and services and all the potential competition to ensure we have the knowledge advantage when making critical decisions. I have managed companies, employees, sales and marketing groups for years and know what they need and how to work with them.

I have sold for years into 1000’s of physician offices, big box retailers, small retailers and direct to consumers. I have traveled the country extensively and gone in the field with local sales representatives to knock doors, cold-call, perform presentations to individual clients as well as large groups in large convention rooms.

I know and understand every market and community in the country because I have personally been in them and sold to them. I have worked with every possible personality and ethnic group and region within the US.

There is no question, concern, doubt or excuse a potential client or rep could bring to me that I have not confronted before and know how to properly respond. I understand building quality teams and getting them to work together. Then I understand the numbers, the data and the analytics that drive decisions. I know how to manage every scope of a business. Then lead a company to perfect all processes.

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