United States Global Markets

Alexander Hoffmann 480-***-**** – *********@****.***

LinkedIn: www.linkedin.com/in/alexander-hoffmann Gilbert, Arizona With over 30 years of experience as a C-level global executive, I am a passionate leader in sales, marketing, and operations within Direct Selling channel. My proven track record includes expanding markets for companies like Nu Skin, Isagenix, and Plexus, as well as successfully building two thriving businesses in the field. I specialize in adapting business models and branding strategies to connect with diverse global markets. My commitment to empowering individuals and fostering strong relationships drives my vision. I take pride in developing high-performing teams across the United States, Europe, and LATAM, achieving remarkable results together. Key DSN/DSU contributor—featured as a speaker, podcast guest, and magazine expert to drive engagement as an industry authority. Zurvita Inc. – President of Sales Jan. 2024 to Present

• Drove market expansion and revenue growth by leading strategic initiatives and conducting meetings across countries.

• Innovated strategies by piloting an AI-powered program and establishing a Field Council, enhancing operational excellence.

• Played a key role in the post-acquisition transition by collaborating with Zinzino leadership to align sales, marketing, and distributor strategies, ensuring seamless integration and business continuity. Simplify Inventions – 5hour Energy – Executive Vice-President Apr. 2023 to Jan. 2024

• Collaborated directly with the billionaire founder of 5hour-Energy to design a startup model for D2C beverages.

• Developed innovative B2C, D2C strategy focusing on beverage products for Mexico and USA markets.

• Established strong leadership base and trade-show presence to expand brand and distributor network nationwide. Plexus Worldwide – VP Sales & Marketing – LATAM & US Nov. 2020 to Mar. 2023

• Reshaped and redirected sales operations towards profitability, reducing losses from $8MM to $2MM in less than one year.

• Developed data-driven product portfolio, marketing expertise, compensation plan overhaul resulting in 21% YoY growth.

• Grew the US Hispanic market by 59% YoY, making it the fastest-growing region with high-level trainings and incentives.

• Excellent data analysis, budgeting, full P&L optimizer, redefining business model in Mexico to achieve growth. Isagenix Int. – Independent Distributor – Top Income Earner Nov. 2013 to Nov. 2020

• Successfully built a downline of over 100,000 customers, generating $1.5MM in earnings in less than three years.

• Achieved recognition as the #1 Millionaire in Action in 2017 for excellence in recruitment and team advancement.

• Awarded the title of #1 Leader of the Year in 2016 for exceptional contributions to leadership development globally. Isagenix Int. – President Sales & Operations LATAM & GM of Mexico Apr. 2009 to Oct. 2013

• Worked directly with owners in the design and execution of strategies, growing the company from $300MM to $900MM.

• Successfully launched and oversaw all operations in Mexico, full P&L, achieved net revenue of over $6MM in the first year.

• Directed and implemented the strategy and execution of sales & operations in US Hispanic and LATAM Markets. Nu Skin Enterprise – VP Sales & Marketing – LATAM & US Mar. 2007 to Mar. 2009

• Fueled the company's explosive growth from $885MM to a $1,331MM while aggressively penetrating new markets.

• Spearheaded all LATAM operations, tripling revenue from $6MM to $19MM—demonstrating great capability and drive.

• Architected a robust business plan and executed the strategic launch into Costa Rica, Venezuela and Colombia.

• Collaborated with diverse teams to design and execute cutting-edge marketing campaigns and initiatives across LATAM. Nu Skin Mexico – General Manager and Marketing Director Apr. 2001 to Mar. 2009

• Increased revenue from $1MM to $5MM in Mexico and leveraged partnership among leaders to fostered positive growth.

• Developed and executed marketing strategies, full P&L, HR, new business models like a Party Plan that led to 52% growth.

• Cultivated and transformed a vibrant brand and company hyper growth unleashing unparalleled pathway for LATAM. Nature’s Sunshine Products – Independent Distributor Dec. 1993 to Apr. 1999

• Became a top income earner training thousands of distributors and learned that people is the biggest asset of the business. Harvard Business School – Certificate of Strategy Execution 2023 Brigham Young University – BS in Business Management 1999 – 2001 Brigham Young University – Global Management Certification – PG Practical Application in a Global Setting 2001 LANGUAGES Fluent in Spanish, English, and Portuguese. INTERESTS Running, cycling, marathons, half marathons, century cycling races. Traveling the world and exploring new cultures. Best Selling author of the books Networker Guru, The Millionaire Networker, and A Journey of Riches.

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