Marketing Communications

MELISSA BOOSE

Newark, DE 732-***-**** *********@*****.*** linkedin.com/in/melissaboose

SENIOR GLOBAL MARKETING LEADER

A seasoned Senior Global Marketing Manager with over 15 years of experience in orchestrating strategic marketing initiatives within highly regulated industries. Successfully led cross-functional teams to execute high-impact campaigns, consistently delivering outstanding results. With expertise in leveraging data-driven insights, innovative digital strategies, and a profound understanding of global markets, excels in elevating brand presence and driving business growth. Passionate about fostering strong relationships with stakeholders and inspiring teams to exceed expectations, ready to bring a proven track record to benefit any organization.

CORE QUALIFICATIONS

Strategic Marketing Leadership Brand Positioning Budget Management Product Marketing Program Management Strategic Planning Project Management Digital Marketing Event Management AI Integration Content Development Campaign Management Market Analysis Competitive Analysis Account-based Marketing Presentation Skills Competitive Analysis Communication Strategic Thinking Digital Landscapes Team Management Crisis Communication Public Relations Media Relations Marketing Communications Brand Management

TECHNICAL SKILLS

Workfront Veeva Vault Microsoft Office Suite Concur Zoom Salesforce Agile Methodologies ChatGPT

Microsoft Copilot Eloqua Microsoft Teams Google Analytics

PROFESSIONAL EXPERIENCE

MEDTRONIC North Haven, CT 2021 to 2024

SENIOR GLOBAL MARKETING MANAGER (2023 – 2024)

Oversaw global omni-channel brand positioning, messaging, and creative development for medical technology provider with 90K+ employees. Utilized market trends and consumer insights to discover growth opportunities and brand strategies. Headed marketing communications strategy in accordance with company goals and target audiences.

Raised brand awareness 25% and grew market share 15%, receiving high praise from stakeholders.

Achieved 20% increase in market share within six months by heading a campaign launching a new medical device.

Developed and executed comprehensive strategies ensuring consistent brand messaging, driving engagement, and achieving business objectives through strategic campaigns, public relations, media relations, and content creation.

Developed, implemented, and optimized digital marketing strategies and tactics to drive online engagement and achieve business goals.

Utilized CRM tools to segment audiences, personalize marketing campaigns, and enhance customer engagement for improved brand loyalty and conversion rates.

Incorporated AI tools (ChatGPT and Microsoft Copilot) to enhance marketing strategies, automate content creation, and optimize customer interactions.

Built positive brand perception among HCPs, while managing media relations and press releases.

PRINCIPAL MARKETING COMMUNICATIONS SPECIALIST (2021 – 2022)

Outlined marketing communications strategies by working with marketing, sales, and other stakeholders. Aligned brand strategies and goals with content and products. Raised brand awareness in conjunction with business units.

Skyrocketed traffic 30% and leads 20% while increasing brand positioning within a competitive marketplace.

Increased website traffic by 30% and solidified position in market by raising brand awareness and engagement within a cohesive omni-channel system.

Ensured consistent brand awareness across communication channels, including messaging and visual identity.

Utilized Adobe Campaign and Adobe Analytics to manage targeted marketing campaigns, optimize customer journeys, and analyze campaign performance for data-driven decision-making.

Created and executed marketing campaigns across social media, digital, print, and events to reach HCPs and other medical audiences.

Oversaw the regulatory review and approval process for all marketing communications and promotional materials ensuring compliance with industry regulations and internal policies.

Continued…

ER CONSULTING Newark, DE 2012 to 2021

BRAND CONSULTANT

Led and directed six employees in the development and launch of product innovations and marketing campaigns. Promoted client’s brand and provided marketing support while aligning company mission and goals. Developed engaging content like website copy, blog posts, social media updates, and marketing materials. Tracked campaign effectiveness via key performance indicators and marketing adjustments.

Drove brand awareness by creating a PR calendar, social media strategy, and content for a medical device company.

Developed and created engaging, high-quality content across various digital platforms, including web, social media, and email marketing, to enhance brand presence and drive audience engagement.

Spearheaded the creation, execution, and refinement of digital marketing strategies to boost online engagement and fulfill business objectives.

Prevented overspending by allocating marketing communications effectively across campaigns and channels.

Utilized Salesforce Marketing Cloud to develop, execute, and optimize data-driven marketing campaigns across email, mobile, and automation platforms.

ADDITIONAL EXPERIENCE

Marketing Communications Manager Arkema Inc. Bristol, PA

Drove 11K impressions and 80% boost in hits within two days by overhauling the company website.

Developed consistent corporate and product brands by utilizing market research, focus groups, satisfaction surveys, and reports, which were used to develop strategic brand and marketing communications programs.

Led and executed integrated marketing communications strategies ensuring consistent brand messages across all channels, enhancing market presence and driving engagement.

Global Marketing Communications Lead De Lage Landen Financial Services Wayne, PA

Increased qualified leads and reduced sales cycle by working with IT to develop social media and e-mail communications.

Gained insight into products brand awareness and campaigns by monitoring focus groups and conducted market research.

Developed and implemented comprehensive strategies to promote company brand worldwide, ensuring alignment across all regions and enhancing global market presence.

Marketing Director Align Technology, Inc. Carlstadt, NJ

Coordinated eight major trade shows impacting 100K+ dental professionals.

Oversaw $5M budget while leading, coaching, and mentoring direct reports and creating an atmosphere that increased cooperation, improved conflict resolution, and boosted morale.

Raised brand awareness of medical devices among dentists by developing patient-focused marketing communications programs.

EDUCATION

Master of Business Administration, CANDIDATE

Rasmussen University, Bloomington, MN, EDC 2026

Bachelor of Science, Management Science,

Kean University, Union, NJ

Marketing programs, Strategic Marketing, Brand Strategy, Market Research, Competitive Analysis, Customer Insights, Stakeholder Management, KPI Measurement, Data-Driven Decision Making, Project Management, Budget Management, Cross-Functional Collaboration, Digital Marketing, Marketing Communications Director, Marketing Strategy, Corporate Communications, Public Relations (PR), Crisis Communications, Content Strategy, Media Relations

Campaign Management, Social Media Strategy, Thought Leadership, Internal Communications, Messaging & Positioning, Storytelling, Brand Manager, Brand Development, Brand Positioning, Brand Identity, Consumer Behavior

Go-to-Market (GTM) Strategy, Brand Equity, Product Differentiation, Advertising Strategy

Integrated Marketing Campaigns, Sponsorship & Partnerships, Visual Branding, Product Manager, Product Lifecycle Management, Agile & Scrum Methodologies, Roadmap Development, User Experience (UX), Feature Prioritization

Customer Feedback Analysis, A/B Testing, Product Marketing, Pricing Strategy, Business Case Development, Growth Hacking

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