Business Development Key Account

Management and Technical Skills

•Inventory Management – SAP / JDA

•Profit & Loss Management

•Sales strategy development

•Sales performance management

•Policies systems, Process & Procedures

•New Markets Entry & Expansion

•Financial Planning and Analysis

•Customer Engagement & Relationship

•Retail Strategy & Operation

•Team Leadership and Mentoring

•Key Account Management

•E-commerce Strategy & Integration

•Stakeholder Engagement & Negotiations

•Data Analysis and Reporting

•Customer Centricity

•Inventory & Distribution Management

•Recruitment & Training

WURTH GROUP – WURTH GULF HEAD OF SHOPS - UAE AUGUST 2020 – PRESENT

Achievements

•Break-even - increment from 1 to 16 shops net profit by controlling logistics, staffing, rental and buying.

•Successfully expanded the retail network by opening 16 new stores across UAE, resulting in a 5% increase in market share.

•Increased overall sales by 22% year-over-year by optimizing store performance and enhancing customer engagement.

•Saved $84K annually by negotiating rentals, MEP, fit out works contracts, also resulting in increased consistency of revenue, services and stock coverage.

•Collaborated with cross-functional teams to develop new product lines and services tailored to both B2B and B2C customers.

Sales/ Financials/Operations & Team Management

•Developed and implemented a sales operations strategy that increased revenue by 30% within the first year.

•Optimized sales processes and workflows to improve efficiency and reduce sales cycle time.

•Implemented sales performance metrics and dashboards to track sales progress and identify areas for improvement.

•Managed sales forecasting and pipeline management processes to ensure accurate and timely reporting.

•Collaborated with marketing and product teams to align sales strategies with business objectives.

•Developed and implemented sales training programs to improve sales productivity and effectiveness.

•Managed a team of sales operations professionals and provided leadership and guidance to ensure high performance and employee engagement.

•Lead a team of sales operations professionals in developing and implementing sales strategies to achieve revenue targets.

•Develop and analyze key sales metrics to identify opportunities for growth and improve sales performance.

•Work with cross-functional teams to optimize sales processes and drive efficiencies.

•Collaborate with marketing and product teams to align sales strategies with business objectives.

• Implement sales enablement programs to improve sales productivity and effectiveness.

• Manage sales forecasting and pipeline management processes to ensure accurate and timely reporting.

• Develop and maintain sales budgets and financial models to support sales planning and forecasting.

• Provide leadership and guidance to the sales operations team to ensure high performance and employee engagement.

KBBO GROUP – TELELINK/TECHLINK/FATHIMA HEAD OF RETAIL - GCC JULY 2019 – JULY 2020

Achievements

•Bottom line - increment from -9% to -3% net profit by controlling logistics, staffing and buying.

•Managing Business - overall $30 Million with 41 stores across UAE, Oman, Qatar

•Reduced aging Inventory, control buying mobile devices and accessories

•Incremental Business -Introduced Telecare, Telecoat & Teleshield services across all branches to improve margin profitability aiming over $1 million revenue

•Implemented new reporting structure within team to increase efficiency and productivity

•Saved $84K annually by negotiating improved vendor contracts, also resulting in increased consistency of revenue, services and stock coverage.

Sales/ Financials/Operations & Team Management

•Creatively enhancing and growing the sales and retail operations for the brand.

•Responsible for achieving sales and profit targets in retail store and key department stores, ensuring that all sales and KPI goals are met.

•You will develop specific sales revenue plans for sales teams as needed to ensure growth in all products categories with CEO, responsible for the P&L of the retail channel including proposing a full budget per store (from sales to contribution) in agreement with the general guidelines provided from HO.

• Working with Demand Planner and Marketing for forecasts, stock levels, orders for all stores (products, POSM) as well as management and follow up of the retail KPI and monthly retail reporting analysis.

• Ensuring the highest level of customer service in the Stores.

• Partnering with the logistics and marketing team to influence merchandising decisions that will drive business in this area.

• Work cross-department to facilitate an omni channel approach in retail, with a strong mindset of digital engagement

• Ensuring that the brand positioning in terms of image and presentation in the local market is consistent with the overall brand strategy.

• Partner with the marketing manager, define a retail-marketing plan for the season, to drive traffic, attract customers and retain and develop existing customers. Develop deep roots in the local communities.

• Providing input to the CRM team to recommend and implement local CRM activities to maximize sales and build customer loyalty.

• Participate in new store negotiations including identification of locations before then directing all start-up activities for new stores.

• Follow up with architects and associated personnel on build out progress.

• Manage and oversee store maintenance

• Ensure that store operation manual is current, adhered to including stock, cash etc. and implemented with sales team

• Work with HR and required suppliers to ensure company adheres to the UK legal requirements for Health & Safety, Insurance, First Aid, Fire Safety and Security.

•Attracting, leading and developing a world class retail sales team.

•Partner with the Head of HR to recruit and develop a high-level team to support and drive the business.

•Motivate, coach and inspire teams leading by example.

•Ensure that training initiatives are effectively implemented.

•Provide leadership and share the company vision to motivate and retain staff.

ACE HARDWARE - AL FUTTAIM STORE OPERATIONS MANAGER SEP 2012 – JULY 2019

Achievements

•Exceptional Effort Award – 3 Consecutive years (2015-2017) for Development & Improvisation of business

(size $45M – $53M Sales over 3yrs)

•Recognition award – Revival of Loss-making store and scaling the business towards positive

(Negative 30% to Negative 2.5%)

•Exceptional Performance award – Improvisation of Sales by contributing 22% to Annual Budget

Operations / Planning

•Design & Implemented Ecom Framework (I-Pad / Kiosk) for Ace Hardware Al Futtaim Group, largest Retail firm in GCC (sale $6.8 M over 1 year)

•Event related Inventory Scale up (Electronics, Appliance, IT, Accessories & Great Outdoor $ 11M Sales over 10 days)

•Store Operations - Administers and manages stores across South UAE (size $15M – $19M) take market share

•Business Development – Understanding demography of KSA / Qatar and developing retail business through Funneling different parameters based on Buying (Local/Import)/Catchment/Range/Store Layout/Staffing / Store End to End Setups.

•Customer Centricity - Mapping Customer Journey through Heat Map, Maintaining Customer service benchmarks across the stores and exceeding Mystery Shoppers evaluation (Benchmark 80% - Score 82%)

•P&L –Positively Influencing ACE region P&L by achieving Sales budget and channelizing process for controlling cost like MP cost, Warehousing, stationary, water & electricity, provision etc.

•Review and replenish stocks which contribute to high Sales (DIY / Homeware/Paints /Outdoor /Garden) and GP value (Homeware/Outdoor), to maximize profitability and achieve monthly, quarterly and yearly targets (Avg Monthly Sales $1.6 M)

•Pricing / New product introduction Advisory to Category Heads for selection of range based on demographic and market analysis.

•Mall Management - Demonstrated capabilities in driving brand awareness through conducting exhibitions and product positioning, Driving Footfall by 2% (Increase Conversion by 40%)

•Closely working with Ecom Team by executing of strategies lay down by Management.

•Use of Secondary research to find the best possible alliances for the online business were suggested

LANDMARK GROUP – HOME CENTRE, UAE STORE MANAGER MAR 2009 – JUNE 2012

Operations / Merchandising

•Store Operation – Responsible for big size ticket stores of Home Centre Oasis/Reef Mall (size $25 – $28M)

•Customer Service - Elevated customer satisfaction rate by 15% through conducting surveys and uplifting the standards through continues improvisation in customer service.

•Team Orientation – Training store staff by reviewing and revising orientation to products and sales training materials; delivering training sessions; reviewing staff job results and implementing new product training

•P&L –Positively Influencing HC region P&L by achieving Sales budget and channelizing process for controlling cost like MP cost, Warehousing, stationary, water & electricity, provision etc.

•Planograms -Executed floor merchandising based on planograms shared by regional space planning team and reducing the risk of stock out.

•Shrinkage Control - Analyzing Inventory Shrinkage & Suggesting Preventive measures for HC

•Category Promotions – Analyzing the effectiveness of the promotions in achieving the targeted levels of sales & margins, Timely build-up of Inventory at store levels to roll out of promotions campaigns

FUTURE GROUP – PANTALOON RETAIL, INDIA STORE MANAGER NOV 2006 – JUNE 2008

Operations / Planning

•Store Operations Responsible for 40,000 sq. ft. store (Size $6 M Annually)

•Fashion shows - Successful carrying fashion shows, rolled out new merchandise and carrying brand campaigns awareness to position pantaloons as fashion trendsetter appeal for Indian youth

•Merchandising / Product Presentation/Readiness plan/ Availability

•Operations Analysis / Inventory Planning

•Shrinkage Control - Analyzing Inventory Shrinkage and reducing from 1.2% to 0.3% through implementation of improved merchandising and inventory procedures

•Accomplished at stabilizing employee turnover issues at store level since taking over Store management role. Consistently overachieved turnover and retention goals

•Manage all team member activities including hiring, development, coaching and motivating to achieve sales, profit and customer experience goals

•Maintained the company's visual merchandise standards for the store, including general housekeeping cleanliness

•Created schedules and established performance goals for employees

MARK & SPENCER – LONDON, UK ASSISTANT MANAGER OCT 2005 – JULY 2006

Operations / Planning

•Project Management – Responsible for carrying out projects within the timelines

•Manage challenging situations with customers by providing them with information and knowledge, while staying within company guidelines.

•Supported and executed pricing policies on merchandise according to requirements for profitability of store operations

•Market surveys, upselling & cross selling, add ons, merchandising etc.

BP SHOPPING LTD – LONDON, UK TEAM LEADER OCT 2002 – OCT 2005

Operations / Planning

•Coordinating as inventory controller and processed merchandise returns along with price adjustments

•Organizing display merchandising and Sale announcements by utilizing promotional materials

•Handling store HRMS system, updating files, ordering stock as per sales thru etc.

•Assisted with basic accounting duties.

NIKITHA HOSPITALITY – HYDERABAD, INDIA UNIT MANAGER MAY 2000 – JUNE 2002

Operations / Planning

•Manage 400 Pax with $2 M in annual revenue

•Increased guest satisfaction scores by 15% in surveys on attentiveness, cleanliness, quality of maintenance and service.

•Striving to create a relaxing and welcoming ambience for customers, making sure guest have a good first and last impression.

•Managed operations, pricing, quality of food, cost controlled, vendor negotiation.

Key Projects

•Business Setup - Store opening in UAE, KSA & Qatar

•Ecommerce setup, rollout, readiness plan, fulfillment

•Driving Customer Centricity

•Growing together survey project across stores.

•Team building

•Helpful 101 & 102 – USA

EDUCATION

MBA

PGDM

International Business from London College of Business Studies, London, England 2005

Bachelor’s Degree

BHM

Hotel Management from Osmania University, Hyderabad, India 2000

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