Digital Marketing Email
Resume:
Tijendra Kumar
E: ***********@*****.***
Professional Profile
Qualified SEO professional with solid experience of more than 10 years in developing SEO campaigns, analytics, SE rankings monitoring, keyword research, email marketing, digital marketing and link building, I have a passion for optimising websites to achieve business goals and a talent for improving organic SE rankings with my creative approach and thorough research and analysis.
Education
B.Sc(Computer Science) in 2011 from M.J.P University
Current Projects Handling
1. Website: Capcon Scaffolding
Country: Australia
Industry: Industrial Scaffolding Services
Achievements: Successfully optimized the website to rank on the 1st page for high-competition keywords, enhancing visibility and driving targeted local traffic in Canberra.
Top Ranking Keywords:
oindustrial scaffolding Canberra: 1st page
oscaffolding installation Canberra: 1st page
ostair towers Canberra: 1st page
2. Website: ATL RX
Country: USA
Industry: Cannabis and THC Products
Achievements: Strategically implemented keyword research and on-page/off-page SEO techniques to secure 1st page rankings for competitive keywords in the cannabis industry, significantly boosting organic traffic and sales.
Top Ranking Keywords:
thca flower near me: 1st page
thcv strains: 1st page
sativa carts: 1st page
thca near me: 1st page
indica carts: 1st page
3. Website: Trip to Temples
Country: India
Industry: Religious and Spiritual Tourism
Achievements: Optimized the website for pilgrimage tour packages, achieving 1st page rankings for highly searched and niche keywords, resulting in increased bookings and brand recognition.
Top Ranking Keywords:
adi kailash tour package: 1st page
kailash mansarovar yatra: 1st page
trip to temples price: 1st page
mansarovar yatra 2024: 1st page
kailash mansarovar yatra package: 1st page
Key Skills Demonstrated
Comprehensive keyword research to identify high-intent search terms.
On-page SEO strategies, including content optimization, internal linking, and metadata creation.
Off-page SEO, focusing on high-quality backlinks and local SEO techniques.
Technical SEO, ensuring optimal site performance, mobile responsiveness, and crawlability.
Data analysis using tools like Google Analytics, SEMrush, and Ahrefs to measure success.
Employment History
Jan, 2023 – March, 2025
Digital Marketing Manager at eComstreet
Job Responsibilities:
SEO Strategy Development
Develop, implement, and manage comprehensive SEO strategies that align with business goals.
Identify opportunities for organic growth, including on-page and off-page optimization, content strategies, and technical SEO improvements.
Technical SEO Management
Conduct technical audits to identify and resolve issues related to crawling, indexing, site speed, mobile usability, and more.
Oversee the implementation of SEO best practices in website architecture, metadata, schema markup, and other technical aspects.
Website Migrations and Redesigns
Lead SEO efforts during website migrations, redesigns, or launches, ensuring that organic performance is maintained or improved.
Work closely with developers and designers to ensure SEO considerations are integrated into site architecture and design.
Content Optimization
Optimize existing content and develop strategies for new content that aligns with SEO goals and fills existing competitive and keywords gaps.
Ensure content is keyword-targeted, user-friendly, aligned with search intent and meets the needs of Google’s algorithm.
Data Analysis and Reporting
Monitor, analyze, and report on SEO performance using tools like Google Analytics, Search Console, and third-party SEO platforms such as Ahrefs and SEMrush.
Develop and present regular performance reports to stakeholders, highlighting key metrics, insights, and recommendations.
User Experience Optimization:
Analyze and improve website user experience by implementing SEO best practices that enhance site usability, navigation, and accessibility.
Ensure a seamless and engaging experience that aligns with search intent and drives conversions.
Audit website user experience through data analysis and heat map tools like VWO or HotJar.
Client and Stakeholder Communication
Serve as the primary point of contact for clients or internal stakeholders on all SEO-related matters.
Clearly explain SEO concepts, strategies, and performance metrics, ensuring transparency and alignment with client expectations.
SEO Program Management
Oversee the execution of SEO campaigns, ensuring that tasks are completed on time and within budget.
Manage multiple SEO projects simultaneously, prioritizing tasks and resources to meet project goals.
Industry Trends and Innovation
Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
Experiment with and implement new strategies to keep the organization or clients ahead of competitors.
Contribute to the agency’s intellectual capital through case studies and blog posts.
Competitive Analysis
Conduct in-depth competitive analysis to understand market trends and identify opportunities or threats.
Use insights from competitive assessments to refine and enhance SEO strategies.
Team Leadership and Collaboration
Provide guidance, feedback, and support to the SEO coordinator.
Collaborate with cross-functional teams, including content, design, development, and paid media, to align SEO strategies with overall marketing goals.
Responsibilities in PPC
Worked on PPC.
Setup Google Adwords Accounts.
Research the traffic and leads oriented keywords.
Creating Campaign according to clients requirements (targeting particular location, targeting particular time period in Redius Area etc.
Creating attractive leads oriented ads and management of them.
Increase quality score to reduce the CPC, Addition of negatives and increase the CTR.
Set GEO-Targeting setting ad group.
Display Ad Marketing.
Google Remarketing, Ads Address and call extension.
Responsibilities in Facebook
oFacebook Marketing (Create Post, Boost Post, use Hash Tags)
oPaid Facebook marketing and generate leads through paid campaign,
oWorking on Facebook Group for relevant products.
oTwitter Marketing
oLinkedin Marketing (Add connections, groups for relevant products and services)
oPinterest Marketing
oInstagram Marketing
oYoutube Marketing
December, 2021 – Jan, 2023 Kerela (Remotely)
Senior SEO Analyst at aTeam Soft Solutions
Job Responsibilities:
Keyword Research & Strategy Development: Conduct comprehensive keyword research to identify opportunities for organic growth, and develop recommendations for a structured SEO strategy that targets key audience segments.
Performance Analysis & Tracking: Track and analyze SEO metrics such as organic traffic, conversion rates, and user engagement using tools like Google Analytics, Google Search Console, and other analytics platforms.
Monitoring & Reporting: Monitor and report on search trends and SEO performance, translating findings into actionable insights that guide content and technical strategies.
Website Audits & Optimization: Audit and analyze websites to identify areas for improvement and make optimization recommendations for better search engine rankings, site structure, and user experience.
Collaboration with Content Teams: Partner closely with content teams to provide SEO recommendations that enhance organic success through keyword targeting, content structure, and internal linking.
Competitor Analysis & Market Research: Perform competitor analysis to identify content gaps and areas for improvement, using insights to refine our approach and boost competitive advantage.
Funnel Analysis: Plan and analyse funnel campaigns across multiple channels to improve user journey and conversion rates
Trend Monitoring & Continuous Learning: Stay updated with the latest SEO, social media, and digital marketing trends, tools, and practices, providing recommendations adjusting strategies to ensure competitiveness.
Cross-Functional Campaign Collaboration: Collaborate with cross-functional teams, including content, social media, and paid media teams, to analyze and provide recommendations for high-performance integrated marketing campaigns.
Technical SEO Implementation: Work closely with web developers to ensure best practices in technical SEO, such as site speed optimization, mobile responsiveness, structured data markup, and crawlability.
Link-Building & Outreach: Analyze and recommend effective link-building strategies to improve domain authority and organic reach through partnerships, guest posts, and PR outreach.
Measure and analyse the return on investment from marketing campaigns and providing actionable insights.
Predictive Analysis: Use historical data and trends to forecast future SEO performance and identify potential opportunities or challenges.
August, 2018 – November 2021 Panchkula
Sr. SEO at Optmistic Technologies
Responsibilities:
Collect & analyze data to identify trends in the web space
Familiarity with best tools of the trade
An up to date and working knowledge of current, past & projected trends in SEO industry
Improve on-page SEO by suggesting changes in content
Very familiar with google analytics and how to optimize its data to effectively adapt SEO strategies
Constantly changing and adapting strategies and content based on trends and traction
Experience in building inbound organic search traffic and improving SERPs
A solid grasp of how blogging, press releases, social media and related strategies go hand in hand with SEO
A deep understanding of mobile strategy and how it relates to SEO
The ability to deploy an effective local and long-tail search strategy
Doing competitor analysis to identify and work upon the most effective keywords and strategies
proven success in link building and viral strategies building natural backlinks
The ability to work with backend SEO elements such as .htaccess, robots.txt, metadata, site speed optimization & related skills
A functional understanding of HTML & Wordpress
Experience in using Google Keywords Tool to identify top keywords for SEO purposes
Analyze data to identify most effecitve converting target market and suggest plans to optimize outreach strategy
improve SEO positions for target keywords by making changes to web codes
Track and analyze website analytics to asses the performance of current SEO strategies and make required changes
Work with marketing team to drive SEO in content creating and content programming
Proper indexing of all pages
Performing ongoing keyword expansion and optimization
Implement SEO recommendations based on reports
Keyword identification for most effective advertising campaigns on google
SEO best practices, new technologies as well as search engine algorithm changes in first-page ranking for focus keywords in target geographies.
Perform Strategic link building, competitor analysis, content creation, etc. to maximize the volume of inbound organic traffic from search engines to our website.
Responsibilities in PPC
Worked on PPC.
Setup Google Adwords Accounts.
Research the traffic and leads oriented keywords.
Creating Campaign according to clients requirements (targeting particular location, targeting particular time period in Redius Area etc.
Creating attractive leads oriented ads and management of them.
Increase quality score to reduce the CPC, Addition of negatives and increase the CTR.
Set GEO-Targeting setting ad group.
Display Ad Marketing.
Google Remarketing, Ads Address and call extension.
Responsibilities in Social Media
Facebook Marketing (Create Post, Boost Post, use Hash Tags)
Paid Facebook marketing and generate leads through paid campaign,
Working on Facebook Group for relevant products.
Twitter Marketing
Linkedin Marketing (Add connections, groups for relevant products and services)
Pinterest Marketing
Instagram Marketing
Youtube Marketing
August, 2016 – July, 2018: Mohali
SEO at My Sense Technology
Responsibilities:
Develop SEO strategies, and implement and monitor campaigns
Perform site analysis, keyword research and mapping, and assess link building opportunities
Perform competitor SEO research
Performed competitor research
Develop social media strategies and optimisation campaigns
Managed relationships and projects for a number of key clients
Jan, 2014 – July, 2016: Chandigarh
SEO at My Sense Technology
Responsibilities:
Website Analysis
Offpage SEO
Onpage SEO
Wordpress
Technical Skills
Tools: SEO Profiler, Semrush, Ahrefs, Moz Tools, Screaming Frogs, Keyword Planner, Ubbersuggest, FTP, Yoast SEO, etc.
Personal Information
Name: Tijendra Kumar
Father’s Name: Ashok Kumar
Date of Birth: 05 July, 1991
Sex: Male
Marital Status: Married
Address: H. No. 15 New Ashok Nagar, Noida
Hobbies: Listening to music
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