Business Intelligence Data Analyst

Michael Kamire

*******@*****.*** / 646-***-****

PROFILE SUMMARY

Strategic data-driven professional with over five (5) years of experience in marketing analytics, business intelligence and data visualization. Proven expertise in leveraging data to optimize marketing campaigns, improve ROI and support strategic decision-making. Adept at stakeholder collaboration and creating actionable insights through advanced analytics tools and techniques.

TECHNICAL SKILLS

Programming: Python, VBA, SQL

Databases: SQL Server, Google BigQuery, MS Access

Visualization Tools: Tableau, PowerBI, Google Data Studio, Looker

BI Tools: Tableau, Power BI, Google Data Studio, Looker

Cloud Platforms: AWS (EC2, S3, Redshift)

SOFT SKILLS

Critical Thinking, Creative Thinking, Attention to detail, Strong Analytical and Technical Skills, Excellent, Written and Verbal Communication Skills, Trusted Team Player, Positive Attitude, Strong Problem-Solving Skills, Strong Presentation and Interpersonal Skills, Strong Operational Skills, Ability to communicate complex insights in a clear and simple language to different stakeholders.

RELATED EXPERIENCE

DETROIT AT WORK – CITY OF DETROIT Detroit, MI (Remote)

Marketing Data Analyst October 2022 - Present

•Increased enrollment by 30% through insight-driven marketing strategies and analysis of applicant data for key programs.

•Designed and deployed A/B testing frameworks using Google Analytics, enhancing website traffic by 25%.

•Automated reporting processes with SQL and VBA, reducing report turnaround time by 40%.

•Developed marketing performance dashboards in Tableau, leading to a 15% increase in campaign ROI.

•Collaborated with cross-functional teams to implement CRM-driven campaigns, achieving a 20% rise in email engagement rates.

•Conducted cohort analysis to identify key user segments, leading to a 25% improvement in targeted marketing campaign effectiveness.

•Optimized ad spend by implementing advanced attribution models, resulting in 10% cost savings across marketing channels.

•Designed and launched customer journey mapping initiatives, improving program completion rates by 18%.

ADWORTHY INC New York, NY

Marketing Data & SQL Analyst September 2020 – October 2022

•Boosted PPC campaign ROI by 25% through segmentation analysis and optimization.

•Created ETL pipelines on AWS to process large-scale marketing data, improving data accessibility by 40%.

•Implemented marketing attribution models, increasing channel ROI visibility by 30%.

•Conducted advanced SQL queries to extract actionable insights, saving 20 hours/month in manual data processing.

•Delivered monthly marketing KPI reports, driving a 10% improvement in conversion rates across campaigns.

•Optimized email marketing workflows, reducing campaign setup time by 35% and increasing email open rates by 12%.

•Developed and maintained Tableau dashboards for real-time campaign tracking, enabling faster decision-making and reducing time-to-insight by 20%.

•Collaborated with marketing and product teams to enhance audience targeting strategies, resulting in a 16.5% increase in customer acquisition.

PREMIERE RESPONSE – CAMPBELL SOUP COMPANY New York, NY

Reporting and Business Analyst January 2015 – January 2017

•Reduced inventory forecast errors by 20%, saving the company approximately $500,000 annually in excess inventory costs.

•Transformed raw data into actionable insights via Google Data Studio, increasing decision-making efficiency by 25%.

•Enhanced marketing campaign tracking systems, leading to a 15% increase in lead conversion rates and an additional $200,000 in revenue.

•Created dashboards to monitor customer metrics, improving stakeholder satisfaction scores by 30%.

•Streamlined data reporting processes using SQL and VBA, reducing monthly reporting costs by $50,000.

•Implemented customer feedback analytics, identifying trends that led to a 10% reduction in customer churn, preserving $1.2M in annual revenue.

•Collaborated with the marketing team to optimize promotional campaigns, generating an additional $300,000 in quarterly revenue.

EDUCATION & CERTIFICATIONS

General Assembly

New York, NY

Excel + Data Analysis Certification

Northampton College

Associate Information Systems

Queens College, City University of New York

Bachelor of Business Administration (BB

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