Data Analytics manager

Sheilja Sheth, MSDA

************@*****.*** https://www.linkedin.com/in/sheilja-sheth/ 210-***-**** San Antonio, TX SUMMARY

Data Analytics Leader with proven expertise in driving business transformation through data science, AI, and advanced analytics. Skilled in optimizing data pipelines, implementing scalable processes, and delivering actionable insights to improve revenue, customer acquisition, and operational efficiency. Strong experience leading cross-functional teams and executing data strategies aligned with business goals. Adept at designing and delivering impactful reporting solutions using Tableau, Snowflake, SQL, and Python. Passionate about fostering data-driven innovation and continuous improvement within organizations. Tools & Skills:

Data Engineering & ETL, Machine Learning, SQL, Python, Snowflake, Tableau, Business Intelligence (BI), Reporting & Dashboards, A/B Testing & Experimentation, Cross-Functional Collaboration, Agile Project Management (Jira/Confluence), Data Governance & Data Quality, Stakeholder Management, Revenue Optimization & Customer Acquisition EXPERIENCE

Akkodis - Client: CPS Energy July 2024 - Present

Technical Solutions Manager (Contract)San Antonio, TX

● Spearheaded data integration for Customer Value Optimization (CVO) programs, boosting operational efficiency and product performance.

● Delivered interactive Tableau dashboards, driving a 25% increase in data-driven decision-making across teams.

● Led the design and implementation of ETL processes, optimizing data extraction, transformation, and loading to ensure high data quality.

● Managed scalable data pipelines, supporting business intelligence initiatives and improving decision-making processes across departments.

Housecall Pro October 2022 - January 2024

Data Analytics Manager (Commercial and Fintech)REMOTE

● Led a team of 5 analysts and 2 engineers to drive actionable insights in business, fintech, and consumer domains.

● Developed KPIs and strategies that resulted in a 23% increase in customer acquisition and 18% revenue growth.

● Reduced issue resolution time by 19%, driving a $39K revenue impact and $20K in upgraded services.

● Streamlined data governance, saving $1.5M, while aligning data strategy with corporate goals.

● Managed projects using Agile and Waterfall methodologies; led the team with a focus on mentorship and professional development.

Freethink Media Inc. April 2022 – October 2022

Analytics Manager REMOTE

● Developed Tableau dashboards, increasing TikTok, YouTube, and Instagram channel growth by 20%, 18%, and 8%, respectively.

● Led data analysis using BigQuery, YouTube Analytics, and Google Analytics to optimize marketing strategies and improve campaign performance.

● Leveraged Python for predictive models, contributing to a 25% increase in user engagement. Exiger LLC..Aug 2020 – April 2022

Supervisory Analyst REMOTE

● Increased dashboard usage by 48%, leveraging Tableau and Snowflake for impactful client presentations and automated workflows.

● Secured a $20M, three-year contract renewal with a government client by providing strategic data insights.

● Reduced project timelines by 60%, driving productivity gains of 45% through streamlined processes and improved data integration.

Autogross Marketing Consultants (Contract)April 2020 – July 2020 Digital Marketing Manager San Antonio, TX

● Spearheaded digital marketing initiatives for the Canadian automotive market, creating targeted campaigns that boosted lead generation by 30%.

● Collaborated with dealerships to align strategies with regional dynamics and leveraged Salesforce for personalized email marketing, streamlined lead management, and data-driven insights, enhancing customer engagement and sales pipeline effectiveness.

Six Flags Fiesta Texas Feb 2019 - Apr 2020

Business Development Representative / Marketing Analytics San Antonio, TX

● Spearheaded targeted email marketing strategies, boosting customer retention by 20% through segmentation and optimized content. Used Google Analytics to increase large business ticket sales by 15% and improve customer experience. Secured

$40K–$78K in large company contracts over three quarters through business development and marketing efforts. Drove a 10% growth in corporate

Firebrand Communications July 2018 - Nov 2018

Digital Marketing Executive San Francisco, CA

● Enhanced digital presence by optimizing the Shopify store, driving a 40% increase in traffic and a 25% boost in conversion rates. Leveraged Google Analytics and Tableau for data-driven insights, improving e-commerce sales, campaign effectiveness, and cross-departmental alignment. Introduced dynamic dashboards to monitor key metrics, leading to more efficient and targeted digital marketing strategies.

● Secured $38K in monthly client returns and renewals by optimizing customer retention strategies and delivering measurable business value.

Gemini Data Jan 2018 - July 2018

Business Development Representative / Marketing Analytics San Francisco, CA

● Led business development initiatives, driving a 15% increase in lead generation and forging successful partnerships. Utilized Marketo to design targeted campaigns, boosting marketing-qualified leads by 20% and optimizing workflows for greater efficiency. Converted marketing-qualified leads into sales-qualified leads, generating $430K in revenue over two quarters.

● Leveraged Google Analytics to analyze campaign performance and refine strategies, resulting in a 10% improvement in customer acquisition.

EDUCATION

Purdue University

Post Graduate Program in AI and Machine Learning Online, Remote University of Texas at San Antonio

Master of Science, Data Analytics (MSDA)San Antonio, TX San Francisco State University

Bachelor of Science, Business Administration Major in Marketing San Francisco, CA Certifications & Training

● Certification Data Analytics and Web Visualization, University of California, Berkeley

● Python for Data Science Certificate - IBM

● Deep Learning with TensorFlow Certificate - IBM

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