Executive News Director
Resume:
Kathy Reynolds
**** ** ****** *** ***, Palm City, Florida • 802-***-**** • *************@*****.*** • linkedin.com/in/kathy-reynolds-ba96907
Seasoned executive leader with 15+ years of experience in strategy, operational transformation, and revenue growth. Innovative visionary that consistently leads high-performing teams, driving increases in ratings and profitability by $3 million in one year. Expert in utilizing research to mentor and coach talent and enhance content that turns stations into market leaders. Award-winning industry professional.
WORK EXPERIENCE
WPTV NBC 5/WFLX FOX 29/WHDT 9 • West Palm Beach, FL 05/2022 - 03/2025 Executive News Director
WUSA9 CBS • Washington, D.C. 03/2019 - 05/2022
News Content Director
-Director of Coverage and Recruitment
-Assistant News Director
/ / /
Revitalized TV station and digital news platforms, increasing social media market share to 54% and bringing AM linear share to 47%, driving it to reclaim the #1 market position at 5A, 6A, 5P and 6P through strategic vision, operational excellence and innovative content
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Responsible for executive leadership of all editorial decisions, management of 103 full-time staff, driving awareness of brand and executing forward-thinking beat system that serves as a catalyst for employee engagement
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Developed and implemented content strategy for web site, social and linear platforms catapulting page views to more than 40 million a year and increasing social engagement by 256%
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Partnered with the Miami Dolphins and Florida Panthers, to develop new products and innovative programs that increase advertising sales, as well as brand affinity
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Syndicated new travel and hospitality program 'Finding Florida' across 5 markets, establishing opportunities to grow share, targeting new audiences and generating new revenue streams for media partners
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Led the organization through a period of significant restructuring, achieving substantial cost reductions and driving long-term operational efficiency improvements
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Built strong client relationships through sponsorship and partnership by conducting a thorough needs analysis with stakeholders and pitching tailored attribution-based product deliverables, driving revenue by 1.2 million annually
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Spearheaded strategic plan to elevate brand presence and drive audience growth across all platforms, increasing audience share by 20 percent in key day parts
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Led and managed a team of 100, including 15 direct reports, fostering a high-performance culture that significantly improved employee engagement and satisfaction
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Generated $3 million in revenue in one year through the development and execution of sponsorship campaigns across on-air and digital channels
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Pioneered remote work strategies to optimize team performance and improve the overall employee experience during 1.5 year Covid shutdowns
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WGME CBS 13/WPFO FOX 23 • Portland, ME 03/2013 - 03/2019 Executive News Director
WEYI - NBC25 • Flint Michigan 06/2012 - 03/2013
Regional News Director
-News Director
WAOW ABC 9 • Wausau, WI 09/2010 - 06/2011
Assistant News Director
WGGB ABC 40 • Springfield, MA 08/2008 - 08/2010
Investigative Reporter/Special Projects Manager
Springfield College 01/2007 - 01/2010
Assistant Professor Communication
EDUCATION
M.A. & B.A. Communication
La Salle University • Philadelphia, PA
AWARDS
Evening Newscast, Crime Coverage, Weather Coverage, Investigations 01/2024 NATAS Suncoast Chapter
News Excellence, Newscast 01/2023
NATAS Suncoast Chapter
Newscast, Political Reporting,Economic Reporting, Public Affairs, Transportation, Environmental, Sports 01/2023
Florida News Awards
Digital, Video, Feature 01/2022
RTDNA Edward R Murrow Awards
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Managed the news budget, fostering strategic vendor relationships and developing ROI frameworks for growth and expansion opportunities
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Led impactful community initiatives that raised awareness and funds for critical causes, including food insecurity, homeless pets, disabled young adults and maritime education
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Represented the company at conferences, industry events and boards over six years, enhancing brand visibility and establishing key partnerships
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• Successfully led WEYI and WNWO to profitability for the first time through strategic planning Developed a comprehensive mentorship program for first-time journalists, enhancing their skills and confidence
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• Recruited legacy anchors to elevate team performance Key contributor to the HD transition, leading implementation of a new set and graphics, elevating production value and viewer experience
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Led high performing team on execution of special projects and identified opportunities to hold the powerful accountable
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Established the first television studio at the school, enhancing student engagement and teaching practical learning
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General Assignment, Team Coverage, Website 01/2022 NATAS Capital Region
Newscast, News Special, Team Coverage 01/2021
NATAS Capital Region
Overall Excellence, Newscast, News Series 01/2021
Regional Edward R. Murrow Awards
Breaking News, Innovation, Investigative, Multimedia 01/2019 Regional Edward R Murrow Awards
National Overall Excellence in Innovation 01/2019
RTDNA Edward R. Murrow Awards
Politics & Government 01/2019
NATAS New England
Innovation, Breaking News, Continuing Coverage, Social Media, Documentary, Writing 01/2018 Regional Edward R Murrow Awards
Continuing Coverage, Specialty Report, Historical Cultural 01/2017 NATAS New England
Overall Excellence, Breaking News, Social Media, Documentary, Series, Website, Video, Sound, Writing 01/2017
Regional Edward R Murrow Awards
Overall Excellence, Breaking News, Investigative, Writing 01/2016 Regional Edward R Murrow Awards
Newscast 01/2015
NATAS New England
National Recognition for Crime Files Project 03/2009 Society of Professional Journalists
VOLUNTEERING & LEADERSHIP
NATAS Chesapeake Bay 01/2020 - 12/2020
Committee Chair • Washington DC
Animal Refuge League of Greater Portland 03/2013 - 03/2019 Foster • Portland, ME
NATAS New England 01/2018 - 03/2019
Board of Governors • Boston, MA
PORTFOLIO
https://www.youtube.com/watch?v=ixVXaWpFmlE&t=444s 12/2024 WPTV
The Day The Sky Turned -Documentary
https://www.youtube.com/watch?v=vesFMpNRyFc&t=39s
WUSA
The Eco9 explainer
https://www.wptv.com/about-us/contests/backyard-bbq WPTV
Backyard BBQ
https://www.youtube.com/watch?v=SLZAfBoxFBc
WPTV
Shining A Light
https://www.wptv.com/lifestyle/palm-beach-zoo/panther-cam WPTV
Panther Cam
https://www.wptv.com/finding-florida
WPTV
https://www.youtube.com/watch?v=xhEr-KTckaQ&t=5s
WPTV
The Missing Piece- Documentary
https://www.youtube.com/watch?v=B0qS26C-NVM
WPTV
Coverage Collapse - Town Hall
www.wptv.com
https://www.wptv.com/money/real-estate-news
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