Social Media Digital Marketing

PERCY (YUAN) CUI

********@*****.*** 336-***-**** Newark NJ 07102 https://percycui.wixsite.com/percycui0121 PROFESSIONAL SUMMARY

§ Results-driven Master’s candidate in Integrated Marketing at NYU, skilled in data-driven decision-making, customer insights, and cross-functional collaboration.

§ Combines academic expertise in SEO/SEM, Social Media Marketing, and Marketing Analytics with over 2 years of client- facing experience in high-volume sales and operations.

§ Proven ability to optimize KPIs, lead teams, and deliver measurable outcomes.

§ Certified in Google Analytics, Hootsuite, and Microsoft Office Suite. EDUCATION

New York University New York, NY

Master of Integrated Marketing Expected May 2026

§ Relevant Coursework: Digital Marketing, Data-Driven Marketing, Marketing Management, Marketing Analytics

§ GPA: 3.6/4.0

University of New Brunswick Saint John, NB

Bachelor of Business Administration in Marketing April 2022

§ Selected Courses: Marketing Communications, Service Marketing, Marketing Management

§ Award: Dean's List, 2021-2022 UNB Saint John Campus Scholarship WORK EXPERIENCE

Bell Premium Retail Service (Canada) Mississauga, ON Sales & Marketing Representative March 2023- June 2023

§ Consistently closed 10–15 sales weekly (TV, internet, and home security packages) through door-to-door outreach in residential areas.

§ Leveraged cold-calling and consultative selling to convert 70% of prospects into customers, exceeding regional targets.

§ Delivered tailored product demonstrations, emphasizing value propositions to address client pain points. Starbucks Canada Richmond hill, ON

Barista Trainer/Shift Supervisor Feb. 2022- Aug.2024

§ Managed front-of-house operations during peak hours, improving order accuracy by 10% and reducing average wait time by 2 minutes per order.

§ Streamlined inventory processes through daily audits, cutting supply discrepancies, and supported store ranking #2 in North America for operational excellence during tenure.

§ Trained 10+ new hires on POS systems and workflows, reducing onboarding time, and mentored staff to align with brand standards and KPIs.

CAMPUS EXPERIENCE

Chinese Student Association University of New Brunswick, Saint John, NB Event Coordinator Sep. 2018–Apr. 2020

§ Planned and executed more than 10 cultural and social events for over 200 international students, including the 2019 Welcome BBQ Party and 4th UNB Singer Contest.

§ Collaborated with over 5 campus departments to secure venues, manage budgets ($2,000+ per event), and promote events via social media.

§ Designed bilingual promotional materials (English/Mandarin) to attract diverse audiences, fostering cross-cultural engagement and boosting membership by 25% year-over-year.

§ Coordinated logistics for guest performers and sponsors, ensuring seamless execution and alignment with attendee expectations.

CERTIFICATIONS& AWARDS

§ Google Analytics Certified

§ Hootsuite Certification

§ Microsoft Office Specialist (MOS) Master Certification

§ Starbucks Canada: Partner of the Quarter (Q4 2022) SKILLS

Language: English (Proficient), Mandarin (Native)

Technical Skills: SEO/SEM, Social Media Platforms (Meta, Instagram, LinkedIn), Hootsuite, Google Analytics, Microsoft Office Suite (MOS Master Certified), Data Analysis, CRM Tools

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