Sales Manager District

SHEILA NIELSEN

Jupiter, FL ***–***–**** ******.*********@*****.*** linkedin.com/in/sheilanielsen

District Sales Manager

Sales leader with experience efficiently rolling out overhead costs by 20% and client profitability up to 15% through strategic modifications towards sustainability improvement along with business and operational streamlining. Successfully managed sales teams to increase and expand sales volumes and improve accuracy of shipments. Developed and implemented innovative business strategies in various industries. Provided leadership that led to improved performance.

Core Competencies

●Team management: Lead, coach and develop a team of field sales reps

●KPI, NPI, SWOT analysis

●Develop relationships with Key partners, brokers, and distributors.

Analyze market trends, growth opportunities.

●Business Process Optimization

CPG, Manufacturing, retail, Wholesale

Financial analysis, P&L management

Corporate Presentation, negotiation

Professional Experience

Third Eye Institute Including HP College– Jupiter, FL

Director of Sales & Marketing June 2016 - Present

●Designed, facilitated brick and motor build-out, including branding, marketing, and purchasing, to establish a successful retail presence.

●Train, Hire, mentor staff and consultants for classes, sales, marketing, trade shows

●Developed, implemented course curriculum: from personal development to technical training courses.

●Business development, marketing, and client coaching training.

●Negotiate with and research with suppliers to secure competitive pricing, improving profit margins while maintaining product quality.

●Build and develop client relationships.

Cook Warehouse – TX & LA

District Sales Manager – Remote 80% travel October 2019 – March 2021

●Recruited, trained, and managed a team of sales representatives, expanding the workforce effectively.

●Oversaw operations for 160+ corporate and independent dealers across Texas and Louisiana, enhancing regional sales performance.

●Developed and implemented marketing, branding, and advertising strategies tailored for corporate and independent dealers, strengthening brand identity.

●Develop and implement strategic sales plans to achieve companies objectives

●Collaborate with marketing teams to align promotional activities with sales goals

●Monitor sales performance metrics, prepare regular reports, present progress and strategic plans to upper management.

●Procured corporate locations throughout Texas and Louisiana by negotiating sales or long-term leases of properties, coordinating staffing, and overseeing remodeling projects.

Viva International – Calgary, Alberta, Canada

Regional Sales Manager (Remote) CPG November 2013 – February 2016

●Lead, trained and managed tops sales team 3 years running for North American sales leaders in every category.

●Orchestrated the revamp of territorial sales strategies for Guess and Harley Davidson eyewear, leading to a sales growth from $130K to $1.6M per brand within 2 years.

●Achieved a 40% year-over-year sales increase by repositioning products as high-fashion items and enhancing brand perception.

●Managed corporate and national accounts, coordinating retail planning, and implementing merchandising programs and incentives.

●Worked with clients for merchandising, shelf placement and new listing agreements

●Governed territories across Western Canada, leading team building, training, and supervisory duties to ensure cohesive operations.

●Conducted sales forecasts, analyzed market trends, and executed various incentive plans to drive annual sales achievements.

Phytoderm Skin Care – Calgary, Alberta, Canada

Regional Sales (Remote)CPG May 2009 – November 2013

●Key accounts sales, new listings, staff sales training and demonstrations

●Territory design, correction, and management, Remote

●Trained customers staff on products, techniques and sale positioning

●Consistently increased sales by 20%, awarded new listing award, tops sales award yearly

●Managed corporate, key, and national accounts, coordinating retail planning, merchandising programs; designed and implemented sales planning.

●Governed territories across Western Canada, leading team building, training, and supervisory duties to ensure cohesive operations.

●Conducted sales forecasts, analyzed market trends, and executed various incentive plans to drive annual sales achievements.

Earlier Experience

WE & KY Construction Divorce Consultants Fletchers Fine Foods

Designer/marketing Director of Operations National Accounts

Technology Proficiencies

Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams), CRM

Education

Western Governor University – Austin, TX

Master of Business Administration (M.B.A.)

Western Governor University – Austin, TX

Bachelor of Science (B.S.) in Marketing

University of Maryland – Fulda, Germany

Associate’s degree (A.A.) in Business

Certifications

Florida Real Estate License, RENA, CCIM, SRS, GRI, Short Sale Expert, IMDHA, Clinical Counselor, Master Hypnotherapist

Work life Balance/ Activities

Diving, Skiing, Horseback riding, Motor biking, Rowing, Exercise.

Contact this candidate