Business Development Sales Consultant

JON E. GIRSON

917-***-**** ***.*.******@*****.***

Linkedin.com/in/JonGirson/

Senior Business Development Leader

Accomplished sales professional leveraging deep expertise in new business development to achieve substantial sales targets across multiple verticals. Savvy in authentic relationship building and recognized ability to secure top-tier clients. Excels at integrating data and metrics into sales strategy.

Mastery in prospecting opportunities, assessing client needs, prescribing right-sized solutions, and successfully managing sales territories more than $4M. Experience working for companies of all sizes, including large-scale industry leaders, mid-sized companies, and entrepreneurial ventures.

Core Competencies

New Business Development

Consultative Sales

Analytics

Digital Media Sales/Partnerships

Integrated Advertising Media Sales

Account & Territory Management

Client Relationship/Retention

Negotiations

CRM Salesforce

Professional Experience

JEG Tech Sales Consulting – New York, NY October 2023 – Present

New Business Consultant

Independent sales rep for accounts within the HR/Benefits field and tech start-up space; Providing services that include creating executive summaries, pitch decks as well as prospecting and canvasing start-ups in need of these solutions.

Marsh McLennan Agency

Identifying new sales opportunities, prioritizing prospective clients, and participating in Sales & Marketing events to continue to grow the market share and revenue of MMA’s suite of services.

Halcyon Syndicate

Connecting start-up entrepreneurs needing seed capital with angel investors focused on emerging technologies including Artificial Intelligence, Blockchain, Metaverse, Wearable Technology, and Cybersecurity.

SEAD SOFTWARE/Alpha X

Pursuing small to medium size start-ups in need of low code/no code solutions and tech support as an alternative to hiring a full time IT lead. Solutions can effortlessly connect CRM platforms like Salesforce, HubSpot, and Zoho with ERPs such as QuickBooks Online, SAGE, SAP, and NetSuite.

Nielsen – New York, NY March 2022 – October 2023

New Business Sales Holding Companies and Advertiser Teams

Revitalized dormant accounts and created new accounts, divisions, and channels. Elevated established partners and accounts to increase overall sales volume through hunting.

Selected Accomplishments:

Successful Growth - Secured meetings and opened communications with analytics and strategy teams with MediaCom, Essence Global and Mindshare increasing Group M’s spend by over $450K.

New Partner - Opened conversation with Talbots which locked in a new partnership of $365K.

New Sales - Developed new strategies to target PR agencies opening a new channel of revenue resulting in $1.2M in new business sales.

Wizard Studios – New York, NY September 2017 – June 2021

Director – Business Development, EP-Events

Led new business development and sales for innovative event technology company providing services for lighting, audiovisual, and peripheral equipment needs for corporate events, meetings, conferences, and outdoor festivals.

Selected Accomplishments:

New Sales - Achieved new aggregate sales of over $2M with signing of 15 new venues and a very active book of business.

Partnerships - Secured partnerships with Heritage of Pride and the NYC Marathon, totaling $1M in revenue. Also partnered with large event and hotel venues as the preferred in-house audio/visual provider.

3-Event Deal - Initiated a three-event deal with Imedex, a medical-tech leader, with $185K in revenues.

Virtual Events - Using proprietary Growthink Metrics data, to present and close a deal for multiple virtual events with Marsh & McLennan, bringing in over $250K in revenue to date.

Lakeview Innovations – New York, NY July 2013 – August 2017

Vice President Sales and Marketing

Hired and led sales team, designers, operations, and marketing team to expand distribution within specialty and gift boutiques.

Selected Accomplishments:

Spinoff - Key player in launching spinoff of Waddle and Friends, which grew to a $5M enterprise.

Strategic Alliances - Established key alliances to drive 200% increase in sales in first 18 months as VP Sales and Marketing for Trumpette. Also succeeded in increasing sales channels and an online catalog under Lakeview ownership.

ADWEEK – New York, NY July 2007 – June 2013

Account Manager

Hands-on leader for management of the full sales cycle from prospecting of leads, generation of proposals, delivery of consultative sales presentations, and negotiations of cost-effective contract terms. Delivered successful sales promotions for digital, print advertising, and events that focused on media, marketing, and advertising agencies. Performed territory forecasting through CRM.

Selected Accomplishments:

Top Revenue Producer - Top Revenue Producer of sales team within $3M sales territory.

New Business - Utilized proprietary Nielsen research to win new business accounts valued at $700K with The Walt Disney Company, Viacom CBS Inc., AMC Networks Inc., and iHeartRadio.

Revenue Increase - Delivered a boost in revenues of 27% with additional business from industry accounts that included NBCUniversal Media, LLC, and Discovery Inc.

Young Executive Lab - Introduced the charter for Young Executive Lab, a workshop for junior media buyers.

oNew Business - The program generated $150K in new business

oPrevious Dormant Account - The program was part of an overall media buy of $375K from Comcast Spotlight, a previously dormant account.

East Coast Media – New York, NY August 2004 – June 2007

President

Cultivated clientele and formed strategic partnerships to promote advertising inventory, implemented advertising and sampling programs, and created collateral materials such as media kits, presentations, and project proposals.

Selected Accomplishments:

Multi-Tiered Program - Piloted a $500K deal with JPMorgan Chase Bank, N.A. for development of a multi-tiered taxi-top program in New York City to deliver real-time, location-specific data based on vehicle’s GPS.

Relationship Building - Created key relationships with clients including ESPN, Tetley Tea, Gold Bond, and Fosters Wine Estates that led to over $200K in revenues.

Promotional Sampling Program - Devised a promotional sampling program for Tetley Tea and Gold Bond in conjunction with American Historic Inns, targeting a national association of bed & breakfasts.

Prior Career Highlights:

New business development for Scholastic, Marvel Enterprises, and Ziff-Davis with accounts totaling $1.5M at Proctor & Gamble, Johnson & Johnson, Clinique, and Coty Fragrance.

Education Credentials

B.S., Communications Media – Indiana University of Pennsylvania, Indiana, PA

IAB Digital Media Sales Certification (DMSC)

Leadership Roles

Guest Speaker: Advertising Sales – New York University

Panelist – LIM College on Branding Accessories in Digital Landscape

Professional Affiliations

Member – Meetings Professional International

Member – Hospitality Sales and Marketing Association

Member – Advertising Club of New York

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