Director of Marketing

NELI ABDELNOUR 727-***-**** www.linkedin.com/in/nelidaa www.nelidigital.com

SUMMARY

Strategic "Blue Ocean" thinker, intellectually curious storyteller, results driven leader with 10+ years of experience growing revenue, expanding teams, delivering leads and providing measurable marketing success. Advanced expertise in digital marketing, campaign management, lead generation, data research & analysis. EXPERIENCE

Nelidigital, Chief Marketing Officer Mar 2023 - Present Manage diverse group of talented remote developers, content creators, Produce brand listings, customer reviews, and social media with AI-driven solutions. Implemented data-driven customer mapping with intelligent algorithms. Leverage AI to create agents that improve workflows and customer engagement. Enhanced email marketing (HTML, video, tracking, drip campaigns) resulting in +21% open rate &+8.1% click rate. Execute successful 30-day Facebook/Meta & Google Ads campaigns (Facebook/Meta 43%, Google Ads 4.61%). Produced 500+ design assets for content marketing, including logos, email templates, and infographics. MloFlo, SaaS CRM, Director of Marketing Nov 2023 - June 2024 Drove user acquisition and lead generation, exceeding year-end revenue goals 9 months early. Increased web event count by 69.2%, user base by 91.1%, and new user acquisition by 93.9% in 90 days. Utilized Google Analytics to inform marketing decisions, achieving 22K key events and boosting ROI. Reformatted 350+ CRM drip email campaigns and SMS/MMS with enhanced design assets. Introduced AI tools and created guides for generative AI best practices. Cicero Software, Director of Communications Jan 2022 - Nov 2023 Orchestrated information flow to investors, creating high-quality corporate materials. Developed communications packages for international investors. HandsOn Companies, Director of Marketing and Communications Feb 2020 - Dec 2021 Developed omni channel branding/marketing strategies and led PR and marketing communications. Initiated website restructuring and rebranding, achieving +927% session growth, +15,124% time on site, and

+200% traffic increase in 6 months.

Ranked in the top ten for 31 keywords in 90 days (Domain Authority). Managed marketing for 50+ webinars during COVID-19. Managed brand goals, events, email campaigns, social media content, and paid placements (Meta, Google PPC). AUS Technology, Alliance Manager Jun 2012 - Dec 2018 Sales / account management. Signed AUS Technology's largest client, The Government of Queensland, AU. Managed international team of front-end developers & project managers. Produced reports for stakeholders, key to defining growth goals for C-level executives. Pfizer, Abbott Laboratories, Advertising / media event sales (Conde Nast, Times Publishing)., Award-winning sales leadership

NELI ABDELNOUR 727-***-**** www.linkedin.com/in/nelidaa www.nelidigital.com EDUCATION & CERTIFICATIONS

BS, Journalism (Advertising), Minors: English & Psychology West Virginia University. Morgantown, WV 3.43GPA Certification: Digital Marketing University of Oxford HubSpot Certified – Social Media Management, Digital Marketing, Inbound Marketing & SEO Google Certified – Google Ads Search, Google Ads Creative, Google Ads Measurement & Google Ads Analytics SKILLS / TECH STACK

ARTIFICIAL INTELLIGENCE: Custom GPT’s, AI

agents and workflow automation. Authored

several AI Infographics and industry-specific

guides including prompts to get started. Machine

Learning comparisons/use cases & chatbots

Generative AI Tools: Descript, MidJourney, Stable

Diffusion, Runway, Flux. LLM (large language

models) CoPilot, Gemini, ChatGPT, Claude,

DeepSeek.

DESIGN: PRINT & DIGITAL: Large-scale

banners/displays, merchandise mockups,

executive gifts, window decals, signage, lanyards/ badges, training manuals and franchisee, CMS

library creation, corporate rebranding, landing

pages, logo design, onboarding library, CRM

templates, magazine ads, Meta & Google PPC,

Google Ads,CEU accredited LMS assets. Adobe

Illustrator, Adobe Photoshop, Canva.

INBOUND /OUTBOUND MARKETING: Audience

segmentation, buyer personas, customer

journeys, blog posts for SEO, Adobe Customer

Optimization, HtML email, interactive MMS, drip

campaigns, video embeds, CRM template creation

& automation, conversion analysis, UTM’s. Tools:

Mailchimp, Trello

LEADERSHIP: Demonstrated expertise in team

building, talent acquisition, coaching, franchise

onboarding and mentoring, investor relations slide deck development, report generation, and

corporate branding

Conducted analysis of sales opportunities and

produced comprehensive documentation to

restructure the Marketing to Sales communication

process, incorporating SWOT analysis and KPIs.

Resulted in enhanced lead capture, qualification,

and management capabilities, as well as a more

precise pipeline forecast. Managed remote staff in both the United States and Australia. Guest

trainer, Pfizer Learning Center, NY.

PROJECT MANAGEMENT:Project definitions

documentation, including timetables, deliverables & stakeholders. Event management. On site, client

consulting & follow-up. Franchise event management. PM Tools: Marketo, Click Up, Asana, Zapier, Gantt

charts, Excel spreadsheets. Microsoft Sharepoint

SOCIAL MEDIA: Hubspot Social Media Management

Software, Hootsuite, Facebook Ads / Meta Ads, Meta tracking pixels & advertising strategy, Instagram, YouTube Shorts & Longform content, TikTok

Campaigns, Loomly Campaign Planner.

TECH/SOFTWARE: Visual presentation tools: Adobe

Premier, CapCut Pro for video production.

Performance: Microsoft 365 i.e.,PowerPoint,

SharePoint, One & Teams. Zoom,, Html, Wordpress,

CMS, Google AI Studios, LM Notebook, NortIon AI,

Prompt Engineering

CRMs Produced research & requirements

documentation for corporate wide new CRM solution; trained / onboarded entire corp staff and franchise partners. Created CRM drip campaigns, Email and

MMS marketing asset library. CRM training manuals

and onboarding franchisees. CRM experience with

each: Salesforce, Infusionsoft, FranchiseSoft,

HubSpot, FranchiseSoft CRM.

WEB ANALYTICS: Site grading: health speed, SEO.(

search engine optimization )performance

evaluations, keyword research, long-tail keywords for content development, A/B testing, YouTube

monetization toolsets. Adobe Analytic for

optimization strategies. Google Analytics, Ahrefs, Moz, and SEMrush,

Work examples, available: nelidigital.com

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