Digital Marketing Social Media

KRITIKA SAHNI

201-***-**** *******.*****@*****.*** LinkedIn/kritikasahni21

Professional Summary

Innovative digital marketing expert with a talent for crafting engaging and result-driven marketing campaigns that drive conversions. Proficient in data analytics to optimize SEO, social media, search engine marketing (SEM) and email marketing performance. Experienced in managing multi-channel marketing strategies and developing compelling content that boosts brand visibility and resonates with target audiences. A collaborative communicator dedicated to transforming complex insights into clear, consumer- friendly messaging. Passionate about leveraging the latest digital trends to create impactful marketing strategies. Education

Tufts University Boston, US

Master of Science in Innovation and Management (MSIM) (GPA 3.86/4) 2023 - 2024 Coursework: Product Innovation, Marketing, Finance, Data Analytics, Product Management, Sales, Healthcare Economics Panjab University, University Institute of Engineering (UIET) Chandigarh, IN Bachelor of Engineering (Computer Science) With Honors (CGPA 8.6/10) 2016 - 2020 Coursework: Industrial Training, Software Analysis, Algorithms, Artificial Intelligence, Business Intelligence Skills and Certifications

Certifications: Apple Search Ads Certification (Mar 2024), HubSpot Inbound Certification (Jan 2024) Skills: SEM Platforms: Google Ads, Microsoft Advertising

• Analytics Tools: SEMrush, Google Analytics, Microsoft Excel, Google Sheets

• Marketing Skills: SEO/SEM Optimization, Campaign Management, Content Strategy, Email Marketing

• Project Management: Experience in managing multiple projects and coordinating across teams Work Experience

Sahā - Revolutionizing Women’s Health Education Medford, US Co-Founder & Health Innovation Strategist 2024 - Present

• Recognized at major venture competitions for developing an award-winning women's health education platform

• Led comprehensive market research, including interviews with 50+ medical experts, to uncover gaps in women's healthcare

• Leveraged expert insights to inform product development and go-to-market strategies

• Crafted an MVP using WordPress and managed social media campaigns, including budget control and bid management Tufts University Medford, US

Marketing/Communications Intern 2024 - Present

• Unlocked admissions potential by analysing data, driving strategic improvements in outreach campaigns

• Created compelling blog content for a website and implemented cross-linking SEO strategies, boosting 34% user engagement

• Analysed performance data to optimize landing pages with better keywords, resulting in improved conversion rates Barrett Technology - Innovative Robotics for Rehabilitation Newton, US Sales Assistant 2023-2024

• Implemented HubSpot CRM and AI automated workflows, increasing sales team efficiency by 30%

• Conducted market analysis to identify high-potential leads, supporting data-driven decision-making in SEM strategies

• Streamlined territory management for medical device sales

• Redesigned business proposal template, integrating ROI projections to boost client engagement in healthcare sales TT Consultants - Maximizing Intellectual Property Potential Chandigarh, IN Digital Marketing Executive - Content Specialist 2021 - 2023

• Increased website traffic by 60% through SEO optimization and strategic paid search campaigns

• Monitored campaign performance data to optimize ad copy, keywords, and landing pages

• Doubled technical blog readership through strategic analysis, effectively conveying complex scientific information

• Developed multilingual newsletters for over 30K professionals, achieving a 63% click-through rate, tailored to global markets

• Led two interns, creating optimized blog content to improve website traffic and engagement Knowledge Gate - Accessible Tech Learning Platform Delhi, IN Digital Marketing Manager 2020 - 2021

• Collaborated with affiliates to increase brand exposure by up to 30%

• Executed A/B tests for ad copy and landing pages, leading to a 78% click-through rate for email campaigns

• Rolled multi-channel marketing plans for product launches, improving web traffic by 150% through coordinated SEM efforts Additional Information

Languages: Fluent in English and Hindi, Proficient in Punjabi Interests: Culinary explorer of Indian flavours, cultural connector through food, a long-walks-and-music enthusiast who can sing every lyric, and secret garden wizard!

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