Social Media Content Strategist

Matthew Keith Wright

678-***-**** ******************@*****.*** Atlanta, GA

PROFESSIONAL SUMMARY

Dynamic Content Marketing Manager with over 10 years of experience driving impactful content strategies that boost brand awareness, engagement, and conversions. Proven success in developing and executing data-driven campaigns across websites, blogs, social media, and email marketing. Expertise spans content strategy, creation, and optimization—transforming complex ideas into clear, engaging narratives that resonate with target audiences. Adept at managing cross-functional projects, aligning stakeholders, and delivering results that exceed KPIs. Experienced in digital asset management, internal and external communications, and product marketing to support business growth.

EXPERIENCE

Content Strategist, Concentrix Catalyst Feb 2022-Mar 2024

●Conceptualized and executed content strategies, including leveraging personalization and customer personas for clients, leading to increased brand awareness.

●Implemented content best practices by partnering closely with internal stakeholders to align messaging, improve content quality, and streamline workflows; increased content efficiency by 20% and enhanced stakeholder satisfaction through improved collaboration and clear guidelines.

●Curated website and blog content for external clients.

●Implemented A DAM system that helped support GTM strategies, resulting in a 10% increase in content retrieval efficiency and external client retention.

●Performed content audits to assess content components onsite.

●Managed end-to-end content lifecycle for clients using AEM and Sitecore.

●Created long and short form content collateral internally and externally that drove successful business outcomes such as audience growth and KPI alignment.

●Built marketing decks for use in SharePoint for internal stakeholders that promoted the business and increased GTM opportunities.

●Collaborated with other workstreams to create marketing plans for clients which led to new business and pitch opportunities.

●Refined, edited and created microcopy for branded websites. (Microsoft)

●Redesigned website page copy for Zimmer Biomet and Alignment Healthcare to improve UX and accessibility features.

●Enhanced the user onboard experience for Alignment Healthcare by assessing its features and building a content audit deck with updates.

●Clients I worked with: Zimmer Biomet, Microsoft, Ryder, Alignment Healthcare, Avalara, AT&T

Senior Social Platform Manager, Microsoft July 2021- Jan-2022

●Managed blog, social, platform and YouTube programmatic workstreams.

●Oversaw successful generation of platform content resulting in channel growth for the Microsoft Cloud team.

●Led the development and implementation of an array of content initiatives resulting in streamlining social and cloud processes.

●Coordinated with relevant internal and external stakeholders to help ensure content and program(s) effectiveness.

●Built content systems to help align marketing goals and content initiatives to help support and grow overall business objectives.

●Managed several internal projects for cloud and social workstreams, resulting in more efficient content creation processes.

Social Content Manager, Delta Air Lines Sept 2018 – Jan 2021

●Created and managed social editorial calendars to maintain consistent brand voice throughout the In-Flight Services division, resulting in consistent content creation.

●Led copy direction for all social and creative content for all of Delta’s IFS media channels, streamlining Delta’s social outreach efforts.

●Analyzed strategic metrics to grow engagement for Delta’s branded social media pages.

●Created content that targeted Delta’s IFS audience to drive business value .

●Leveraged key insights to optimize integrated communications plans in close partnership with cross-functional teams including Communications and Social, focusing on Delta’s social media platform SkyHub.

●Collaborated with internal communications teams to craft compelling messaging strategies, ensuring consistent brand voice and alignment across company-wide initiatives; enhanced employee engagement scores by 15% through targeted content campaigns and improved information flow.

Content Marketing Freelancer Jan 2017 – Aug 2018

Freelance writing and building a new blog for my personal brand. Working on content projects on a case-by-case basis

Content Manager, Catapult New Business/List Partners Inc. Jun 2016 - Dec 2017

Created content strategy using personas for clients that increased prospect audiences.

Revised and rewrote content plans to build new prospect pipelines for Winmo sales intelligence.

Conceptualized and wrote content for advertising agencies that attracted new client relationships.

Created email nurture campaigns that increased new business opportunities for clients by 20% on average.

Led content strategy sessions for clients to help them understand new content directions.

Spearheaded copywriting efforts by applying data analytics to personalize and segment new copy.

Clients worked with: Luckie Advertising, LAUNCH, Hydrogen Advertising

Content Manager, DigitalSherpa Aug 2010 - Jan 2015

Managed content and social for clients in different verticals (real estate, medical, architecture, landscaping.

Developed content for blogs and social media pages.

Built and managed social media campaigns for different social platforms.

Oversaw each element of the content publishing process and worked with my team to use analytical data to boost the reach of each content piece.

Implemented strategies to help build each organization build its brand identity and grow its brand awareness.

Met deadline, project and timeline goals with the required copy and content for external clients.

EDUCATION

University of Hartford; Political Science

Art Institute; Web Design

SKILLS

Coding and HTML, HubSpot Content Marketing Certification, Google Analytics, AGILE, Salesforce, Digital Asset Management, Metadata and Governance Management WordPress, Drupal, Sitecore, Adobe Experience Manager (Used for Zimmer Biomet) Market Certification, Google Analytics, SharpSpring, Marketo, SharePoint, Asana, Figma, Miro(Internal and external client use) Microsoft Office Suite, Creative Writing, Data Analysis, Web Content Creation, AI Prompts, UX Writing, UX Design, Copywriting, Email Marketing

Critical thinking, Problem solving, Communication, Team-building, Analytical thinking, Research, Adaptability, Rapport Building, Empathy

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