creative director, senior copywriter

Rich Turgeon

Creative Director Writer Brand Builder Digital Marketing Leader

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SUMMARY

Creative leader specializing in brand storytelling, content strategy, and digital engagement. Proven track record of building high-performing teams, shaping brand narratives, and driving measurable results across consumer technology, fintech, and entertainment industries.

EXPERIENCE

Head of Brand and Creative

AtlasFX July 2023 – present

Developed and executed integrated brand strategy across multiple companies, ensuring alignment between marketing, sales, and leadership.

Built and managed a remote creative team, delivering high-impact assets (web, video, case studies, presentations) that elevated brand presence.

Dramatically increased YouTube engagement by over 10,000%, achieving historical highs for LinkedIn and website engagement as well.

Streamlined creative workflows, consolidated vendors, and optimized internal processes, reducing costs and improving output.

Led a full-site overhaul, resolving technical failures and driving increased organic traffic through strategic content improvements.

Led selection and management of our agency, providing strategic guidance on brand evolution, overseeing creative output, and holding regular performance reviews to refine marketing efforts and optimize results.

Creative Director

Monks, San Francisco June 2018–July 2024

Creative lead on the Google Partners (B2B) and Chromebook (B2C) teams. Consistent track record of creative excellence, sell-through, and business growth.

Consistently achieved top client satisfaction scores for the Google Partners team, securing trust and repeat budgets.

Spearheaded Chromebook campaigns, leading to a two-year retainer renewal.

Delivered high Round 1 sell-through rates for Google brand leads, optimizing budgets and timelines.

Recruited and onboarded over a dozen high-performing team members, enhancing client satisfaction, culture, and output quality.

Directed a $250K Chromebook photo shoot in Mexico City, driving increased business opportunities.

Built and led a Partnerships Marketing team that evolved into a full creative agency retainer.

Creative director and writer for the first Google Partners email series to receive positive press coverage.

Advised on internal AI strategy as part of the agency’s AI steering committee, helping teams and clients leverage AI to accelerate ideation, streamline production, and reduce costs.

Lead Creative Writer

Dolby, San Francisco December 2016–June 2018

First lead consumer writer in the company’s history. Projects included video, web, social, print, outdoor, brand guidelines, strategy and concepting decks, messaging frameworks, and defining brand personality, tone, and voice. Strategy and partnership work with Apple and Comcast.

Senior Copywriter

Swirl, San Francisco May 2014–January 2017

Dedicated to agency's largest account, Microsoft Store: retail signage, concepts, high-profile videos, B2B and consumer print collateral, branding, social media, store experiences, toolkits and more. Copy lead and rebrand concepts for Sprint retail store, PayPal copywriter.

Associate Creative Director

eBay Enterprise Marketing, San Jose November 2012–2014

Agency division of eBay that served other Silicon Valley tech clients. Led team of writers and designers on PayPal account. Other accounts included eBay, Symantec, Intel, Magento, Socialcast, Prysm, and various special projects.

Creative and Marketing Director

RTCS (self-employed) March 2010–November 2012

Creative services for startups and mid-sized businesses with a focus on branding, content strategy, web and logo design, and short-form videos.

Before this, I was a Creative Director, Associate Creative Director and creative and copy lead at Bank of America, Wells Fargo, Monster Cable/Beats, Razorfish, and more.

OTHER CREATIVE WORK

My screenplay Holy Man was optioned in 2021, with several others placing in a number of industry contests. My music is regularly featured on SiriusXM radio, film soundtracks, leading alt-rock blogs and websites, and FM and internet radio stations around the world.

TOOLS AND SKILLS

Creative & design software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Canva, Microsoft Office (Word, PowerPoint, Excel), Final Draft

AI & automation tools: ChatGPT, Midjourney, Firefly, Gemini, ChatGPT, Synthesia, Runway

Marketing & content platforms: Google Workspace, LinkedIn Ads (Campaign Manager), YouTube Studio, SEO tools, Google Ads, Zoho, WordPress, Squarespace

Audio & video production: Logic Pro X, Movavi, Descript, Squadcast

Project & workflow management: Slack, Trello, Google Drive, Dropbox

KEY STRENGTHS

Creative leadership & brand strategy: Brand definition, evolution, and storytelling; team building and mentorship; leading visual identity through creative and art direction to designers.

Copywriting & messaging development: Career expert in crafting compelling brand messaging, short and long form content, ad copy, and UX writing.

AI-driven content & marketing strategy: Leveraging and sourcing AI tools for content automation, personalized marketing, and digital engagement optimization. Led the integration of AI tools like ChatGPT and Midjourney into creative workflows, accelerating content production and personalization while maintaining brand integrity.

Integrated campaign development: Concepting and executing multi-channel campaigns across digital, social, paid media, and experiential activations.

UX & visual storytelling: Experience in UI/UX wireframing, branding guidelines, storyboarding, and conversion-focused design strategy.

Data-driven engagement & SEO optimization: Increasing YouTube and LinkedIn engagement through data-backed content strategies, SEO-driven copywriting, and video marketing.

Cross-functional collaboration: Leading teams across creative, marketing, and product, ensuring alignment with business objectives.

Emerging tech & innovation: AI thought leadership to accelerate ideas, concepts, imagery and content; discovering and sharing new technology tools and trends.

EDUCATION

B.A. in Film Studies and Communications from University of Pittsburgh and Temple University, with elective and minor focused on English and psychology.

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