Global Product Marketing and Partner Marketing Leader

Sara Storm

619-***-**** ****.**.*****@*****.*** San Diego, CA 92101 linkedin.com/in/sara-storm

SUMMARY

15+ years in product marketing, strategy development, and leading teams to drive revenue growth for Fortune 100 companies. Experienced in creating and executing global go-to-market (GTM) strategies in fast-paced markets with changing competitors and consumer behaviors. Proven track record developing effective customer personas and buyer journeys using data-driven insights.

Contributed to the overall success of product lines generating $103B in revenue across industries such as Semiconductor mobile technology, B2B wholesale distribution eCommerce, and consumer packaged goods.

Career Highlights:

●Directed strategic planning efforts across 8 regional teams in India, APAC, China, North America, LATAM, and EMEA regions as the GTM planning lead, contributing to regional success

●Secured $12M+ in funding by obtaining C-Suite approval for global strategies at Qualcomm to drive expansion

●Supported 10 individuals get promoted to management roles with consistent mentorship and training

●Established and grew the first Account-Based Marketing program executing 50+ campaigns annually

●Grew sales 226% by identifying a gap in product positioning and creating integrating marketing campaigns targeting new industry verticals

SELECTED EXPERIENCE

Sara Storm Marketing & Consulting 2023 - Present

Global Marketing Director

Specializing in strategy development and marketing solutions for B2B B2C clients on a project basis. Selected client:

American Marketing Association – Co-Chair of the Art of Marketing Conference and Sponsorship Director

●Orchestrated end-to-end strategy from strategic vision to tactical execution.

●Built and led teams that owned the creation of event positioning, messaging, and value propositions

●Managed sponsor prospecting and customization of 25+ proposals for the 2023 and 2024 Conferences

Key Achievements:

●Acquired 20 new sponsors and increased sponsorship funding by 20% YoY (highest amount raised since 2010, event inception).

●Increased the # of ticket sales by 44% over the previous year and recruited 25 new volunteer members

Qualcomm 2012 – 2022

Associate Director, Various Roles including Global Strategic Planning, Partner Marketing, and Experiential

●Directed go-to-market strategic planning across 8 regional teams in India, APAC, China, North America, LATAM, and EMEA regions as the GTM planning lead, contributing to regional success

●Served as a senior-level connection point and trusted advisor, fostering integration and alignment amongst regional and corporate marketing teams, driving overall growth. Routinely presented to C-suite executives

●Analyzed market segments, their needs, buyer personas, and buyer journeys to build deeply persuasive and differentiated messaging and content, leading to 6 successful product launches

●Led cross-functional projects influencing across all levels of the organization including 17+ stakeholders at c-suite and senior levels across Product, Engineering, PMMs, Sales, Business Operations, Finance, and M&A to incorporate business insights, resulting in 100% alignment

●Assisted CMO in setting strategic direction and long-term annual planning across a portfolio of products driving OKR alignment with business goals, timelines and budgets and KPIs amongst global marketing stakeholders

Key Achievements:

●Pioneered 1st Customer Experience Center, elevating product experiences through effective storytelling, discovery, and engagement, communicating the benefits of Qualcomm’s advancements in technology

●Secured $12M+ in funding by orchestrating successful project approvals with the C-Suite

●Appointed Integrated Project Manager for industry events (CES & MWC): managed end-to-end processes for global symposiums, defined and aligned strategies and tactics, and presented to global executives, sales, and marketing teams. Achieved 100% alignment and awareness

●Championed integrated messaging, translating technical features into unique value propositions for successful partner product launches and co-marketing campaigns. Ensured consistent brand messaging

●Created a co-marketing valuation tool and dashboard, enabling data-driven decision-making and enhancing marketing value awareness in monthly report presentations to senior executives

●Led marketing strategy development to reposition how >$44.2B businesses go to market

●Helped 7 individuals get promoted to management roles with consistent mentorship and training

HD Supply (B2B industrial distributor, subsidiary of The Home Depot) 2004 – 2011

Product Marketing Manager

●Owned a $1,000,000 budget and media plan for a portfolio of 5 programs: Sales Enablement Field Marketing; Sales, Service, and Product Marketing; Add Sell Cross-Sell/Upsell; Catalog Fulfillment; Ad hoc Marketing

●Generated demand by developing vertical and segment GTM marketing strategies and solution selling opportunities and campaigns for the Hospitality and Commercial industries

●Supported the 600-member sales team with sales decks, tools and marketing support

●Defined new target audience, packaging, and presentation of evolving product portfolio

●Leveraged market research, customer insights, and data analytics to refine strategic sales/ business operations and marketing strategies and identify growth opportunities.

●Crafted authentic company and product line stories to articulate differentiation and generate demand

Key Achievements:

●Exceeded goals by increasing sales by 68% YoY by leading a 4-person team to implement 100+ successful campaigns annually to drive lead generation and customer acquisition

●Improved ROI YoY by analyzing data and orchestrating 190+ campaigns annually utilizing all marketing channels including direct mail, digital, events, and sales collateral

●Oversaw Salesforce launch and decreased sales cycle by 30% by increasing marketing visibility

●Established and grew the first Account-Based Marketing program executing 50+ campaigns annually contributing to 30% growth of this segment YoY from 2004 – 2006

●Grew sales 226% reached $1M in revenue by conceptualizing and championing a new Sustainability business line and associated marketing campaign to create awareness and drive sales. Developed and awarded approval of business plan and go-to-market strategy; global brand development and management; content, assets, and campaign development. Positioned the company for continued ARR growth by appealing to both new and existing customers focused on sustainable solutions

●Managed 3 individuals to get promoted to management roles with consistent mentorship and training

OTHER PROFESSIONAL EXPERIENCE

Port of San Diego Marketing Manager

Nestlé Global HQ (Switzerland) Global Digital Transformation Program Manager – SME for Global Excellence

EDUCATION & AFFILIATIONS

San Diego State University BA, International Business

Six Sigma Green Belt Training

WOMEN Unlimited Leadership Development Program

Athena Women’s advocacy and leadership development organization

KEY SKILLS & TOOLS

Skills: Marketing Strategy, GTM Strategy, Product Marketing, Demand Generation, Competitive Analysis, Marketing Research, Account-Based Marketing (ABM), Global Stakeholder Management, Program/Project Management, Cross-Functional Leadership, Collaboration & Coordination, Executive-Level Presentations & Communication, B2B, B2C,

Tools: Microsoft Office Suite, Microsoft Teams, Google Workplace, Zoom, Adobe Acrobat, Canva, Salesforce, LinkedIn, Meta, Slack, Survey Monkey, Digital Asset Management Systems, AI tools: ChatGPT, Perplexity

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