Digital Marketing Manager
Resume:
EXPERIENCE
Visual Marketing/ Multi-Media
Teresa Rodil
Actively working in the digital marketing sphere since 2017. My principle in working is maintaining a brand's visual online presence because the core of marketing is all about how to increase the company's return of
investment and acquisition in the long run.
Created multi-media materials for various companies albeit Medical Manufacturing, Recycling Lithium Manufacturing, Government (State), and other commercial institutions Develop, implement, and overseeonline marketing strategies to drive brand awareness, engagement, and sales. Manage digital campaigns across various platforms, analyzing performance metrics, and optimizing content for maximum reach and impact.
Manage SEO, social media, email marketing, and analytics, the Digital Marketing Manager collaborates with cross-functional teams to align marketing efforts with business objectives and enhance the overall customer experience.
Visual Communications Specialist that increased engagement in state districts and commercial auctions that increased sales and media attention 2000 to 15000 following. CONTACT
EDUCATION
SKILLS
LANGUAGE
Marketing
Master in Digital Marketing
MultiMedia Design
Digital Marketing
Photography, Videography
Motion Graphics, Animation
English - Native
German - Intermediate
Tagalog - Native
Spanish - Intermediate
UC Davis
University of Illinois
***********@*****.***
https://teresarodil.com
Linkedin.com/in/teresa-r-25627a32
Computer Graphics
University of the Philippines
Digital Marketing Manager
Senior Graphic Designer
Led the design and branding efforts for a medical
manufacturing company for over 10 years, managing the visual identity of over 5,000 products. Utilized Adobe Creative Suite, Final Cut Pro, and Figma/XD to create compelling graphics and multimedia content that effectively communicated brand values and product features.
Trained and led the design team in branding multiple products while teaching team how to use camera for photography and videography.
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Technical Skills
• Design Expertise: Proficient in print and digital design, videography, and animation.
• Web Design: Wordpress, Envato DiviBuilder, Yoast SEO and SemRush.
• Instructional Design: Experienced in using Adobe Captivate and Articulate 360 for effective learning solutions.
• Adobe Creative Suite: Advanced skills in InDesign, Photoshop, Illustrator, Character Animator, Dimension, Premiere Pro, Rush, After Effects, Adobe Reader DC, XD, and Lightroom.
• Project Management: Skilled in managing projects with tools like Asana, Microsoft Project, and Basecamp.
• Video Editing: Proficient in Final Cut Pro for video production and editing.
• Strategic Marketing and Analytics: Experience with CRM management
(HubSpot), ERP systems (Ross), and social media/web analytics tools
(Sprout, Klaviyo, Hootsuite).
• Email Marketing: Proficient in Klaviyo for targeted email campaigns.
• E-commerce Platforms: Experience with Shopify and Amazon.
• Communication Tools: Proficient in Slack for team collaboration.
• Professional Photography: Experienced in studio, product, and event photography.
• Sales Relations: Strategic sales relations experience as a Regional Territory Manager in Hawaii.
• Multilingual: Fluent in six languages: Tagalog, German, Spanish, Hiligaynon, Cebuano.
Education
• Master's Certification in Marketing UC Davis Research/Analyst
• Annual Adobe Max Training Continuing education in new systems and modern trends
• Master's Certification in Instructional Design University of Illinois, Chicago Aug. 8, 2022
• Theories of Media and Technology NYUx DMEDX6043 Jan. 25, 2021
• Design Thinking MITx Aug. 2021
• Basics of Artificial Intelligence IBM/EdX Aug. 2021
• AI Applications with Watson EdX/IBM July - Oct. 2021
• Biomimetics: Mechanical Behavior of Materials MITx 2021
• Introduction to Design Thinking Microsoft DEV241x Jan. 8, 2019
• Master's in Digital/Commercial Art University of the Philippines 2002
(Masters & Mentorship)
• Bachelor of Arts in Philosophy Ateneo de Davao University Minor in Psychology
Experienced marketing and multimedia graphics designer seeking to leverage my skills in managing design projects across various industries. Aiming to integrate innovative marketing strategies and modern design techniques to create more effective advertising campaigns. With a strong background in data analysis. Committed to enhancing manufacturing practices and Skillset providing tailored design solutions for clients.
* A strong suit building new
marketing design material
* Manage Digital Marketing
assets and tools
*Operates with a strong sense
of urgency and thrives in a
fast-paced setting without
compromising design
* Create Social Media content
and graphics - motion graphic
stills, animation, video, and
email marketing (Klaviyo)
* Build a web virtual assistant
* Train Graphic Design Interns
* Familiar with web content
management across several
platforms mobile, web, and
digital devices
* Undertake complex print
projects, i.e., 500-page catalog,
multiple-page web design
* Design websites, e-commerce
(WordPress, WIX), HTML, CSS
* Practical knowledge of
printing processes for
Tradeshows, print ads
* UI Design, worked with tools
such as Adobe XD and Figma
Other Skillset
*Nitrox Scuba Diver,
PADI Certified
*Marine Life Fine Artist
*Plays Acoustic Guitar
Professional
Experience
Marketing Communications Manager Full-Time SS&SI January 2024 - Present
* Build brand awareness through social media, websites, deliver and organize training program, public relations initiatives.
* Engage customers by organizing product training sessions, tradeshows, and promotional events.
* Measure marketing effectiveness using analytics to assess communication strategies and implement data-driven adjustments. Digital Marketing Manager Remote Oahu Auctions & Liquidations June 2021
* Design and produce multimedia content on a daily and weekly basis.
* Monitor customer engagement and sales performance across Hawaii and the continental U.S.
* Identify key metrics, gather insights, and report on campaign performance while establishing data collection methods.
* Oversee social media channels, including Facebook, Instagram, LinkedIn, and X. Commercial Marketing Manager Aqua Metals Inc. Reno, NV December 2021 - April 2022
* Conduct training sessions and implement HubSpot CRM across the organization.
* Evaluate existing strategies and develop enhanced action plans.
* Manage weekly content and design production for social media platforms (LinkedIn, Twitter, Facebook, Instagram) to maintain an engaging online presence for recycling innovation.
* Create and edit web content and investor presentation materials.
* Administer CRM software for customer and investor relations, track and optimize SEO initiatives, and manage executive calendars and public relations interactions.
* Monitor economic trends via Bloomberg and WSJ.
* Manage projects for the Commercial VP and generate monthly analytical reports for social media and Google Analytics.
* Maintain relationships with law firms managing national and global patents.
* Create video graphics for commercial use, oversee product photography, and cover events for the company. Multimedia Communications Specialist Hawaii State Capitol Legislative Branch December 2020 - May 2021
* Analyze legislative media presence in respective districts and devise improved communication strategies for four House Representatives.
* Enhance media visibility by producing digital communication materials, including videos, animations, and graphics.
* Edit and prepare video clips for event coverage and portrait photography for media distribution.
* Research legislative developments to highlight shareable content for social media platforms.
* Oversee maintenance of government websites for both governmental and non-governmental organizations within the Hawaii State Capitol.
* Develop resources for urgent topics, such as COVID-19 community guidelines and relevant news. UX/UI Designer BIZGenics, Hawaii October 2020 - December 2020
* Focus on enhancing user visual experiences and interactions with applications, games, and websites.
* Designed icons and infographics for an educational software company amid the COVID-19 crisis.
* Collaborated with the creative team to produce educational content across various disciplines. Regional Sales Territory Manager Hardy Diagnostics December 2018 - November 2019
* Managed sales, inventory control, and order processing across all business accounts.
* Supervised daily sales operations and maintained comprehensive records for over 700 business accounts, including 200 new accounts across Hawaii.
* Developed strategic plans to optimize network and travel time between islands.
* Built strong relationships with companies in the food, beverage, pharmaceuticals, aquaculture, microbiology, and healthcare sectors.
* Implemented ROSS ERP for pricing management, inventory control, and order processing. Senior Graphic Designer Hardy Diagnostics November 2007 - November 2018
* Collaborated with the marketing team to design materials based on demographic analysis and microbiology trends.
* Presented project scopes and budgets to clients, aligning with broader marketing strategies.
* Developed various marketing materials (logos, brochures, newsletters, infographics, trade show banners, presentations, and packaging) for the healthcare industry.
* Increased client transactions by an average of 45% annually.
* Led a design team to create digital graphics, layouts, and production materials, achieving an average cost reduction of 12% for clients.
* Managed production project budgets ranging from $2,000 to $115,000.
* Effectively handled multiple projects under tight deadlines, managing five or more tasks simultaneously.
* Conducted product photography and videography for internal and commercial use, maintaining an in-house studio.
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