Digital Marketing Media Production

Frederick Cizauskas

**********@*****.*** • 734-***-**** • 8716 Cottonwood Dr., Jenison, MI

SUMMARY

Fred Cizauskas is a seasoned integrated communications and marketing professional with a distinguished career spanning various industries. He has extensive experience in branding and rebranding organizations, designing marketing materials, and planning and producing events. Fred is skilled in traditional and digital channels, including SEO and lead generation, making him a versatile and invaluable asset in the competitive marketing landscape.

EXPERIENCE

ProvisionAI, Chief Marketing Officer (Contract)

May 2024 - Present

• Develop and implement comprehensive marketing strategies that align with ProvisionAI's business objectives and enhance brand positioning.

• Oversee developing and maintaining a strong, consistent brand image that resonates with our target audience.

• Leverage AI tools and data analytics to optimize digital marketing campaigns, enhancing customer engagement and acquisition.

• Conduct thorough market research to identify trends, customer needs, and competitive landscape, informing strategic decisions.

• Work closely with product development, sales, and customer service teams to ensure cohesive strategies and successful execution.

• Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve strategic goals.

• Oversee external communications and public relations efforts to enhance brand visibility and reputation.

ThermoAnalytics, Director of Marketing

Aug 2019 - May 2024

• Develop and execute comprehensive marketing strategies that are aligned with business objectives. These strategies should focus on brand positioning, market penetration, and customer acquisition.

• Strengthen and manage the brand, ensuring consistent messaging across all channels.

• Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and content strategy.

• Develop and implement go-to-market strategies for new product launches and features, including messaging and sales enablement tools.

• Design and implement campaigns to attract and convert high-quality leads.

• Visionary Leadership: Build, mentor, and lead a high-performing marketing team while fostering a collaborative and innovative culture.

• Partnerships & Events: Identify and support strategic partnerships, sponsorships, and industry events to enhance market presence and generate business opportunities.

National Multiple Sclerosis Society, Marketing Director (Contract)

Mar 2017 - Aug 2019

• Developed tactical marketing plans for nationwide events.

• Executed a successful Public Policy Conference in Washington, DC.

• Managed a team and implemented marketing automation programs.

Car-O-Liner Company, Marketing & Advertising Manager (contract)

Oct 2016 - Mar 2017

• Launched the US microsite and implemented marketing plans.

• Redesigned communications and started CRM implementation.

• Managed trade show activities with a budget exceeding $750,000.

Oakwood Healthcare System, Sr. Marketing Officer

Apr 2005 - May 2008

• Coordinated market research, strategic planning, and execution of plans.

• Directed both external market research and consumer focus group activities.

• Led the development of tertiary hospitals and major service line marketing.

Garden City Hospital, Director of Public Relations and Marketing

May 2008 - Mar 2011

• Oversaw all activities related to achieving marketing goals.

• Launched and rebranded the hospital's look, raising market awareness by 8%.

Developed and maintained intranet and web-based strategies

Michigan Association of CPAs, Sr. Director of Communications and Membership

Mar 2011 - Apr 2013

• Ensured alignment of communications with the directives of the Board of Directors.

• Managed newsletter releases and community outreach programs.

• Oversaw Image Campaign development and implementation.

Michigan Manufacturing Technology Center, Marketing Manager

Apr 2013 - Oct 2016

• Implemented a three-year communications/marketing plan, increasing sales by 15%.

• Conducted marketing research, managed PPC programs, and doubled sales in less than five years.

• Developed and measured marketing programs for effectiveness.

EDUCATION

Ferris State University

Bachelor of Science • Business (Marketing) • 1988 - 1992

SKILLS

Microsoft Office Suite, SAP Software, SPSS, Google Ads, Dreamweaver, NetContent, Corel Draw, Windows, Mac, HubSpot, SalesForce, HubSpot, Web-Based Email marketing, CMS: Kentico, Joomla, WordPress, Magento, Drupal. Real Magnet, Pardot, and the Adobe Creative Suite.

VOLUNTEER WORK

Habitat for Humanity

On-site Project Manager

• Oversee where work needs completion and the right skills match.

• Make sure that there are enough workers and that the contact is arriving on time.

• On-site problem-solving.

MILITARY BACKGROUND

UNITED STATES MARINE CORPS

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