Digital Marketing Social Media

ALEXIS N. CRAWFORD

Buxton, Maine ***** • 781-***-**** • *****************@*****.*** •LinkedIn Profile A digital marketing professional with extensive experience in leading teams and driving marketing performance with greater efficiency.

PROFESSIONAL EXPERIENCE

Page One Web Solutions, Portland, Maine July 2023 - Present Senior Account Manager

● Serve as a liaison for Page One clients by ensuring marketing projects are delivered on time and under budget.

● Work with clients to develop ROI-driven digital marketing strategies based on benchmarks, KPIs, and marketing analytics.

● Serve as a strategic advisor to clients on essential digital marketing activities: email marketing, social media, web marketing, and analytics & reporting.

● Build and strengthen client relationships to achieve long-term partnerships.

● Maintain accurate client records, keeping track of contract updates and renewals.

● Develop a thorough understanding of our products and service offerings to better upsell and cross-sell to clients. ZOLL Medical, Chelmsford, MA April 2018 – June 2023 ZOLL Medical Corporation develops and markets medical devices and software solutions that help advance emergency care and save lives while increasing clinical and operational efficiencies. Senior Manager, Digital Marketing (2020 - 2023)

Digital Marketing Manager (2018-2020)

● Worked with Director level and above stakeholders to strategize & develop digital marketing campaigns for various disease states and ZOLL Medical products.

Provide historical data on various medical device product campaigns to facilitate a conversation around improvement and best practices.

Research digital practices within and outside the organization, establish benchmark data, and use continuous process improvement disciplines to achieve results.

Through various acquisitions, maintain & transition marketing technology systems, including Salesforce Marketing Cloud, Hubspot, Google Analytics, etc.

● Built and maintained relationships by engaging various division-wide stakeholders to establish credibility, solve problems, build consensus, and achieve objectives for medical device marketing campaigns.

● Drove a customer-first culture across the Integrated Marketing Solutions team, focusing on favorable digital project outcomes. Responsible for delivering high-level solutions and offerings to the different marketing channels.

Oversee a 20% year-over-year increase in the number of digital marketing projects assigned to the digital marketing team.

Communicate effectively with design, editorial, and technical staff to gather and communicate requirements and needs and work collaboratively on initiatives while meeting required deadlines.

● Managed a team of six direct reports, developed and counseled on career growth plans for each, and performance managed where necessary.

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● Managed an annual $500,000 digital operational budget associated with headcount, content management, marketing automation, sales enablement tools, SEO, social media, and other digital resources. Review monthly budget financials and forecasts as they relate to digital operations.

● Supervised marketing automation campaigns and provided guidance and development in automating and integrating the site and software with other ZOLL management tools, such as SalesForce.

● Oversaw zoll.com, updating, developing, maintaining the site, and directing globalization/localization projects. Managed the website CMS, including global development, upgrades, functionality, training, content management, and permissions.

Managed to keep all U.S. and international websites approved, GDPR and MDR compliant, up-to-date, and accurate.

Managed/maintained ZOLL’s other Chelmsford-based external websites and consultant to other public-facing ZOLL sites, including subsidiaries and acquisitions.

Supervise developing and maintaining ZOLL’s distributor portals for international and U.S. markets.

Work with an external vendor to manage and implement SEO to help the performance of all the ZOLL product categories: ventilators, defibrillators, automated external defibrillators, and aspirators.

Use web analytics to analyze the performance of ZOLL web properties and implement improvements to the site based on findings.

● Awarded the 2020 ZOLL Leadership Award for valuing and promoting organizational diversity. Monetate, Conshohocken, PA July 2017 – February 2018 Founded in 2008, Monetate is used by leading brands worldwide and influences billions of dollars in revenue annually. Director of Digital Marketing

● Grew the number and quality of new Automation Qualified Leads (AQLs) through targeted demand generation programs and managed the process through the entire SiriusDecisions waterfall

● Reinvigorated the entire lead scoring model to ensure the SDR team is following up with highly qualified warm leads

● Managed a team of two direct reports; developed and counseled on career growth plans for each; and managed performance where necessary.

The Weather Company, an IBM Business, Andover, MA June 2015 – July 2017 Global private weather enterprise, helping people make informed decisions – and take action – in the face of weather. Director of Marketing Technology & Operations (2016-2017) Director of Marketing Programs (2015-2016)

● Increased the number and quality of new leads through targeted demand gen programs

$6.7M Marketing Influenced Opportunities (MQLs) in the pipeline for Q3 2016

● Planned and executed customer marketing programs focused on both product adoption and education as well as upsell/cross-sell and retention, serving five verticals simultaneously

● Managed a team of seven direct reports; developed and counseled on career growth plans for each, and performance managed where necessary.

Quaero, Burlington, MA Aug 2014 – June 2015

Consumer Intelligence Platform for Enterprise Organizations Senior Marketing Manager

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● Managed all marketing communications disciplines, including branding, thought leadership, public relations, content development, digital media (including web and social), and sales support

● Directed management of three marketing professionals of various roles: creative, operations, and sales Percussion Software, Woburn, MA Dec 2012 – Aug 2014 Award-winning Content Management System for SMB

Digital Marketing & Operations Manager

● Managed day-to-day marketing operations and a $500,000 budget

Created marketing dashboards to provide visibility across marketing programs and activities Neolane, Inc. (Acquired by Adobe) Newton, MA Dec 2009 – Dec 2012 Enterprise solution for cross-channel campaign management & marketing Digital Marketing Specialist

● Defined strategy and execution plans for digital marketing, including content, overall look and feel, and technical operations

● Managed the production of six enterprise application video demos for sales and marketing use, which resulted in a 20% increase in ROI

Forrester Research, Cambridge, MA Aug 2007 – Dec 2009 Leading global influential research and advisory firm Web Producer

● Analyzed key performance metrics, including traffic, visitor loyalty, registration, e-commerce, and search (SEO) patterns for internal and competitor websites to drive conversions.

● Developed social media strategies for 20 live events EDUCATION

Full Sail University - Winter Park, FL

Master of Science, Internet Marketing - May 2012

Bentley University, Waltham, MA

Bachelor of Science, Information Design and Corporate Communications - May 2006 VOLUNTEER

The Phoenix

A sober, active community for people in recovery.

Outreach Coordinator, Yoga & CrossFit Instructor - 2019 - Present

● April 2023 - Present

Work with local volunteers to develop an events calendar, organize events, build outreach to local communities, and run social media for The Phoenix Maine Facebook page.

● August 2018 - June 2023

Hosted weekly CrossFit & yoga classes, partook in outreach within local communities, and assisted with posting and maintaining The Phoenix Lowell Facebook page. 3

PROJECT

On-Demand Pediatric Summit - Q2 2022

Coordinated an omnichannel digital marketing campaign with the EMS & Fire team to produce an on-demand Pediatric Summit for ZOLL Medical’s products & customers focused on:

● Cardiac Arrest in Paediatrics

● Don’t Let the Kids Get You Down: Strategies and Techniques for Managing Stress

● First Responder Mental Health: An Exploration of Moral Injury

● Her Day to Stay: A Pediatric SCA Survivor’s Story

● Moving Care Forward: Using My Survivor Story to Improve Outcomes This campaign resulted in 5,979 leads, $400k in opportunity value, and 2 closed won deals. 4

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