Product Manager Marketing

Shelley Foster

*****@***********.*** +1-415-***-****

linkedin.com/in/shellfoster http://linkedin.com/in/shellfoster/ Summary

** ***** ** ********* ********** in consumer products in NorAm, Asia & Europe in new product line development, category & business launches for fortune 500 & Start-Ups. Creative manager of brands, product marketing, key projects, teams and businesses from concept to market. Entrepreneurial, hardworking, competitive and positive to work with. x-athlete, national level in 3 sports turned coach and sports and wellness leader. Experience

General Manager - Wellness Brands

Win Brands Group

Jun 2022 - Dec 2024 (2 years 7 months)

Head of product & business for WIN's wellness brands; Gravity Blankets & MiHIGH acquisition, integration & omni channel scaling.

Business Consultant & Adviser

Active Lab Capital

2018 - Present (7 years)

Strategy, Operations, Product Management, Sourcing & Development for sports, fitness, & children's apparel, footwear & equipment brands.

Founder & Product Lead - Sports Marketplace

Fitness Marketplace LLC

2020 - Present (5 years)

FoundedFitnessMarketplace.com lead technical development, business development, product merchandising and brand development for fitness & Yoga product & service brands. Oboarded > 200 premium brands.

Product Director/CEO - Children’s Products

Silly Souls LLC

2002 - 2020 (18 years)

Founder, brand builder, product merchandiser/sourcing/development for 8 brands & licenses in children's apparel & footwear. Scaled via OMNI channel in NorAm, EU, China & India. Sold business. Director of Sales, Marketing & Product - Fitness

Dosho Inc. (Bowflex)

2002 - 2003 (1 year)

Product manager, sourcing & development manager & sales & marketing manager. Expanded b2c business & launched wholesale business.

Shelley Foster - page 1

International Brand Manager - Optical

AO SOLA (sold to Zeiss)

2001 - 2002 (1 year)

Managed American Optical merger and product manager for 80m optical lens business, grew aging flat brands 10% via new products & programs.

International Brand Manager - Footwear

Reef (sold to VF Corp)

2000 - 2001 (1 year)

Business, brand & product manager for women's & children's footwear, grew 20% with distributors in 85 countries.

Global Product Line Manager - Equipment

Nike Inc.

1997 - 2000 (3 years)

Strategic planning for Equipment division), product management & &development. Launched new business NikeTrainingGear (sports med wraps) & NikeFitnessGear (yoga/gym) launch. Education

University of Alberta, Canada

MBA - Masters of Business

1996 - 1998

University of Alberta, Canada

BA - Bachelor of Arts

1990 - 1995

Columbia Business School ExecEducation, USA

Certificate - Digital Marketing & Analytics

2019 - 2020

Columbia Business School ExecEducation, USA

Certificate - Venture Capital Foundations

2023 - 2023

Skills

Strategic Planning • Brand Management • Product Management & Marketing • Licensing • eCommerce Platforms • Digital Business • Global Sales & Business Development • Apparel, Footwear & Equipment Merchandising, Sourcing & Development • Finance, M & A & Operations • Mentoring & Coaching Shelley Foster - page 2

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