Shelley Foster
*****@***********.*** +1-415-***-****
linkedin.com/in/shellfoster http://linkedin.com/in/shellfoster/ Summary
** ***** ** ********* ********** in consumer products in NorAm, Asia & Europe in new product line development, category & business launches for fortune 500 & Start-Ups. Creative manager of brands, product marketing, key projects, teams and businesses from concept to market. Entrepreneurial, hardworking, competitive and positive to work with. x-athlete, national level in 3 sports turned coach and sports and wellness leader. Experience
General Manager - Wellness Brands
Win Brands Group
Jun 2022 - Dec 2024 (2 years 7 months)
Head of product & business for WIN's wellness brands; Gravity Blankets & MiHIGH acquisition, integration & omni channel scaling.
Business Consultant & Adviser
Active Lab Capital
2018 - Present (7 years)
Strategy, Operations, Product Management, Sourcing & Development for sports, fitness, & children's apparel, footwear & equipment brands.
Founder & Product Lead - Sports Marketplace
Fitness Marketplace LLC
2020 - Present (5 years)
FoundedFitnessMarketplace.com lead technical development, business development, product merchandising and brand development for fitness & Yoga product & service brands. Oboarded > 200 premium brands.
Product Director/CEO - Children’s Products
Silly Souls LLC
2002 - 2020 (18 years)
Founder, brand builder, product merchandiser/sourcing/development for 8 brands & licenses in children's apparel & footwear. Scaled via OMNI channel in NorAm, EU, China & India. Sold business. Director of Sales, Marketing & Product - Fitness
Dosho Inc. (Bowflex)
2002 - 2003 (1 year)
Product manager, sourcing & development manager & sales & marketing manager. Expanded b2c business & launched wholesale business.
Shelley Foster - page 1
International Brand Manager - Optical
AO SOLA (sold to Zeiss)
2001 - 2002 (1 year)
Managed American Optical merger and product manager for 80m optical lens business, grew aging flat brands 10% via new products & programs.
International Brand Manager - Footwear
Reef (sold to VF Corp)
2000 - 2001 (1 year)
Business, brand & product manager for women's & children's footwear, grew 20% with distributors in 85 countries.
Global Product Line Manager - Equipment
Nike Inc.
1997 - 2000 (3 years)
Strategic planning for Equipment division), product management & &development. Launched new business NikeTrainingGear (sports med wraps) & NikeFitnessGear (yoga/gym) launch. Education
University of Alberta, Canada
MBA - Masters of Business
1996 - 1998
University of Alberta, Canada
BA - Bachelor of Arts
1990 - 1995
Columbia Business School ExecEducation, USA
Certificate - Digital Marketing & Analytics
2019 - 2020
Columbia Business School ExecEducation, USA
Certificate - Venture Capital Foundations
2023 - 2023
Skills
Strategic Planning • Brand Management • Product Management & Marketing • Licensing • eCommerce Platforms • Digital Business • Global Sales & Business Development • Apparel, Footwear & Equipment Merchandising, Sourcing & Development • Finance, M & A & Operations • Mentoring & Coaching Shelley Foster - page 2