Data Driven Influencer Marketing
Resume:
RACHEL LOUISE MILLER
**** **** ***, *****, **. **094
******@*****.*******
LinkedIn X Instagram
Innovative Marketing Leader with Expertise in Influencer Relations Results-oriented professional with over 20 years of experience in marketing, specializing in influencer relations, content strategy, and campaign management. Proven track record of developing and executing innovative influencer marketing strategies that drive brand awareness, customer engagement, and measurable business growth. Skilled in cross-functional collaboration, data-driven decision-making, and fostering impactful relationships with top-tier influencers. Adept at aligning marketing initiatives with broader business objectives, leveraging analytics to optimize performance, and spearheading campaigns that resonate across B2B and B2C landscapes. A strategic thinker and creative problem solver passionate about elevating brand presence and delivering exceptional results. Professional Experience
Global Influencer Marketing Lead
SAP Palo Alto, CA 2020–2024
Spearheaded the development and execution of global influencer marketing strategies across B2B and B2C audiences, driving measurable results for one of the world’s largest enterprise software companies.
● Strategic Planning: Designed and implemented large-scale influencer marketing campaigns aligned with SAP’s strategic goals, enhancing brand visibility and engagement across global markets.
● Influencer Relations: Built and nurtured partnerships with high-impact influencers, ensuring alignment with brand values and campaign objectives to deliver authentic, audience-specific content.
● Campaign Execution: Directed cross-functional teams to ensure seamless planning, execution, and integration of influencer initiatives with overarching marketing strategies.
● Performance Measurement: Developed and analyzed robust KPIs, delivering actionable insights to optimize campaign outcomes and continuously improve strategies.
● Innovation: Pioneered innovative influencer marketing approaches, strengthening SAP’s position as an industry leader and driving impactful customer engagement. Key Achievement: Led campaigns that significantly increased brand awareness and market penetration, solidifying SAP’s presence in competitive industries. Senior Social Strategist
Thulium Longmont, CO 2018–2020
Led the strategic development and management of comprehensive social media and influencer marketing campaigns for clients spanning multiple industries.
● Strategic Campaigns: Designed and executed creative, multifaceted campaigns, optimizing for audience engagement and alignment with client objectives.
● Influencer Persona Development: Conducted in-depth research to create targeted influencer personas, ensuring a strong match for brand storytelling.
● Data-Driven Optimization: Utilized advanced analytics tools to measure performance and refine strategies, driving continuous improvement and ROI.
● Collaboration: Partnered with internal teams and external stakeholders to deliver cohesive, high-impact campaigns.
Key Achievement: Delivered campaigns that achieved record engagement rates, reinforcing client brands' credibility and connection with target audiences. Influencer Marketing Manager
TopRank Marketing Minneapolis, MN 2017–2018
Developed and executed cutting-edge influencer marketing strategies, maximizing brand exposure and audience engagement through innovative campaigns.
● End-to-End Campaigns: Conceptualized and managed influencer campaigns from strategy development through execution, ensuring measurable success.
● Tool Utilization: Leveraged advanced technologies to streamline influencer identification, campaign execution, and performance tracking.
● Collaboration: Worked closely with cross-functional teams to align influencer content with broader marketing initiatives and goals.
Key Achievement: Enhanced brand visibility and customer trust through campaigns that combined influencer storytelling with strategic marketing initiatives. Senior Social Strategist
PureMatter San Jose, CA 2015–2017
Directed influencer marketing programs and social media initiatives for high-profile clients, achieving exceptional results through tailored campaigns.
● Program Design: Crafted and implemented bespoke influencer engagement programs, delivering co-created content that aligned with client brand voices.
● Team Leadership: Managed cross-functional teams to ensure efficient execution and achievement of campaign objectives.
● Performance Analysis: Analyzed campaign outcomes to inform data-driven strategy adjustments.
Key Achievement: Achieved significant growth in social media engagement and influencer collaboration metrics, exceeding client expectations. Chief Listener
Pipeliner CRM Santa Monica, CA 2014–2015
Directed social media operations, strategic planning, and cross-departmental initiatives to strengthen brand presence and customer engagement.
● Strategic Planning: Designed and implemented innovative social strategies, elevating the firm’s digital footprint and community engagement.
● Community Building: Expanded customer and partner networks through dynamic engagement across social media platforms, content marketing, and online events.
● Program Development: Launched “The Pipeliner Way,” a groundbreaking program to nurture relationships with prospects and customers, driving sustained engagement and loyalty.
● Team Leadership: Supervised and trained staff, fostering collaboration and ensuring excellence in social media and content execution.
Key Achievement: Boosted brand visibility and community engagement through creative social initiatives and strategic relationship management. Chief Listener
Nimble Santa Monica, CA 2012–2014
Led the development and execution of social engagement strategies, establishing Nimble as a leader in social media-driven customer interaction.
● Growth Strategy: Implemented engagement tactics that significantly increased brand awareness and user acquisition across key markets.
● Twitter Leadership: Orchestrated innovative Twitter campaigns, outperforming competitors such as Salesforce, MS Dynamics, and Sugar CRM in engagement metrics.
● Analytics-Driven Decisions: Monitored performance using advanced analytics tools, enabling data-driven optimizations for greater impact.
● Team Oversight: Managed social customer service staff and interns, ensuring alignment with brand goals and delivering seamless customer experiences. Key Achievement: Achieved unmatched social engagement levels, surpassing competitors and solidifying Nimble's presence as a leader in social media influence. Education
CALIFORNIA POLYTECHNIC STATE UNIVERSITY, SAN LUIS OBISPO, San Luis Obispo, California Majored in Business Communication.
CURTIN UNIVERSITY OF FINE ARTS, Bentley, Australia Bachelor of Fine Arts,. Sculpture, Drawing, and Graphic Design.
Contact this candidate