Project Manager Social Media

Michael Bushnell

*** **** ****** ****** ***** • Silver Spring, Maryland 20901

301-***-**** • ************@*****.***

Summary

• Experienced communications consultant with years of experience leading major campaigns.

• Enthusiastic project manager who has managed large teams to reach complex goals.

• Seasoned project manager with strong decision-making and problem-solving skills.

• Decades of experience in writing and editing content for a variety of audiences. Relevant Work Experience

CRAFT Media Digital • Washington, D.C.

Director of Public Affairs July 2021 – Present

• Serve as the lead project manager and strategist on highly visible, fast-moving advocacy, reputation management, and crisis communications accounts for a diverse range of clients.

• Produce detailed, actionable multi-year campaign plans and then lead their successful execution.

• Develop full-scale advertising plans, handle placement of advertising creative, and produce detailed analytics performance reports for clients.

• Oversee content generation of organic and paid digital communications, including social media, coalition-management toolkits, talking points, and more.

• Responsible for drafting, editing, and publishing op-eds, press releases, and other long-form written materials on behalf of advocacy and crisis communications clients.

• Coordinate and implement robust earned media strategies, including securing high-profile placements on major broadcast, radio, print, and digital publications.

• Draft detailed Statements of Work and Master Services Agreements for all accounts I oversee.

• Conduct detailed background research and media monitoring for both clients and internal use.

• Serve as a lead project manager on business development projects, including developing proposals and pitch preparation, while also sourcing and securing new business directly.

• Serve as a lead media trainer for clients, while recruiting and managing training contractors.

• Write scripts for radio, television, and digital video campaigns on behalf of an array of clients. Washington Area New Automobile Dealers Association/Washington Auto Show • Washington, D.C. Communications Director July 2017 – July 2021

• Oversaw and implemented a full-scale earned media and paid marketing campaign for one of the nation’s top-five largest auto shows, while managing dozens of contractors and vendors.

• Increased the show’s earned media value by over 500 percent in three years.

• Served as the primary media point of contact for all local and national media outlets during the Auto Show and developed relationships with producers and on-air personnel.

• Wrote all WANADA’s executive communications, both internal and external-facing.

• Coordinated lobbying and communication strategy with association partners across the U.S.

• Wrote, edited, and oversaw the production of all association and Auto Show publications, including program guides, the association directory, a bi-weekly newsletter, and more.

• Managed social media accounts for the Auto Show and the association, including handling direct customer service inquiries from customers and association members.

• Managed the organization’s digital properties.

• Oversaw WANADA and the Auto Show’s email marketing strategies, both paid and organic.

• Handled complex logistical projects, including securing nearly all the Auto Show and organization’s non-automotive programming and high-profile celebrity appearances.

• Represented the organization in high-level meetings with auto manufacturers, state and local government officials, athlete and celebrity agents, industry non-profits, and others. Partnership for Assessment of Readiness for College and Careers (PARCC) • Washington, D.C. Communications Manager November 2015 – July 2017

• Managed the PARCC consortium website, which reached over 600,000 unique visitors/month.

• Developed and published content for the consortium’s social channels.

• Produced daily media reports, identified risks and opportunities in news coverage, and created materials for internal staff and various stakeholders in PARCC states and districts.

• Acted as the liaison between PARCC and public information officers in key states.

• Managed large-scale projects that involved collaboration between consortium management staff, state education department personnel, and other education advocacy organizations.

• Conducted extensive research on issues relevant to the consortium’s interests, including background reports, state legislative tracking and analysis, and other topics as requested.

• Produced detailed analytics reports on communications outreach efforts for internal use.

• Edited and reviewed grant proposals for the consortium. American Retirement Association • Arlington, Virginia Web Content Manager March 2013 – November 2015

• Served as managing editor of three web portals.

• Wrote, edited, and published news stories, marketing materials, illustrations, and static content.

• Managed major web development projects.

• Oversaw full-scale marketing and political advocacy campaigns.

• Maintained the organization’s social media presence and performed media relations duties as needed; created analytics reports for organization websites and email campaigns.

• Recorded and published podcasts and edited and shot videos.

• Built, edited, and deployed email newsletters eight times per week to over 40,000 recipients. Viverae • Dallas, Texas

Content Production Editor August 2012 – March 2013

• Authored content for and proofread news articles, promotional materials, program guides, and various other types of written copy for both clients and media-relations purposes.

• Developed and implemented both client outreach and external messaging plans.

• Maintained the company’s social media outlets and its proprietary social network. National Air Traffic Controllers Association • Washington, D.C. Communications Specialist October 2011 – July 2012

• Created and produced written and visual content on short deadlines for all internal and external publications; maintained NATCA’s public and members-only websites

• Provided support for public relations projects, and conducted daily media monitoring Proficiencies

• Digital marketing and analytics tools

• Event management and logistics

• Website content management systems – WordPress, Drupal, DotNetNuke, Django, CMS Plus, Dreamweaver, NGP VAN, Blue State Digital, Final Cut, Audacity, PhotoShop, Acrobat

• Analytics and email managing – Google Analytics, WhatCounts, OpenX, Constant Contact Education

University of Missouri • Columbia, Missouri 2006 – 2010 Bachelor of Journalism – Print and Digital Media

Bachelor of Arts – Political Science

George Washington University • Washington, D.C. 2015 – 2016 Master of Professional Studies – Political Management

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