Digital Marketing Email

David Mountain

Digital Marketing Director

**************@*****.*** • 609-***-****

LinkedIn URL • Hamilton, NJ 08619

Accomplished and results-driven leader with extensive experience in digital marketing, advertising, consulting, and strategic leadership.

Proven success in developing and executing multi-channel marketing strategies for Fortune 1000 companies and top-tier agencies across diverse sectors. Expert in email marketing, display advertising, and social media, with a focus on driving brand growth for high-profile clients. Proficient in leading, managing, and mentoring cross-functional teams to increase lead generation, ensure project success, and achieve business goals. Skilled in creating persuasive copy for various email campaigns to captivate audiences and drive audience engagement. Adept at developing and executing digital marketing plans and email campaigns to increase conversion and retention rates. Creative professional with a commitment to improving marketing effectiveness and ROI for a wide range of industries through data-driven practices.

Areas of Expertise

● Digital Marketing

● Advertising & Brand Awareness

● Email / SMS & Affiliate Marketing

● Client Engagement & Retention

● A/B Testing & Campaign Management

● Revenue Growth & Business Development

● Creative Optimization

● Deliverability & Seed Testing

● Team Leadership & Development

Professional Experience

Foundation for Individual Rights & Expression (FIRE), Philadelphia, PA Nov 2022 – Aug 2024

Email Marketing Manager

Monitored key performance metrics, such as read rates, multi-open, and multi-click to assess and address improvement areas. Improved deliverability and email performance through a successful transition from shared to dedicated IP.

Created QA documentation, ensuring campaign accuracy and consistency, while promoting best practices across departments.

Organized and led company-wide learning opportunities to share optimal tactics and foster a collaborative environment.

Launched and integrated an SMS program to expand outreach capabilities and increase audience engagement.

Implemented advanced segmentation strategies that reduced bounce rates, opt-out rates, and spam complaints.

Established “if/then” perpetual testing framework and avoided single-KPI optimization to ensure ongoing campaign improvement.

Developed email marketing campaigns that doubled open rates, raised click-through rates by 50%+, and increased send frequency.

Marketing & Advertising Direction, Hamilton, NJ Feb 2021 – Nov 2022

Senior Consultant

An a la carte agency offering expertise in strategy, copy, design, and technology, functioning as a “Swiss Army Knife” strategic marketing resource. Maintain a reputation for high-quality work on accelerated timelines with clients requiring innovative and custom solutions.

Developed marketing strategies and creative solutions tailored to client needs across multiple industries, such as B2B, B2C, non-profits, online education, fashion, apparel, cloud services, legal, pharma, health sciences, PPE, and performance marketing.

Delivered results-driven campaigns for high-profile clients, including Craft.co, Chubb Financial, OZY Media, Turntide, and AR Artisan.

Google via Creative Circle, New York, NY Jan 2020 – Jan 2021

Marketing Officer

Devised and implemented email marketing strategies aimed at improving engagement for the Google Applied Digital Skills platform. Managed and optimized large-scale email campaigns targeting educators and students to ensure effective delivery. Spearheaded efforts to grow email subscriber lists through targeted acquisition and engagement initiatives.

Increased email list size by 3X through effective lead generation and opt-in strategies.

Boosted click-through rates while reducing unsubscribe and bounce rates significantly.

Reduced cost per open and click by over 90% as well as generated over 50 creative insights from testing.

Achieved a 55% increase in opt-ins, driven by targeted initiatives focused on relevance and user engagement.

RevJet, San Carlos, CA May 2017 – March 2019

Director of Campaign Management

Developed and ensured the successful execution of project management programs for clients facing complex marketing challenges. Managed end-to-end client lifecycle, guiding clients from pilot projects through long-term agreements. Led collaboration with executives, sales teams, account managers, marketing managers, product managers, client success teams, and technical personnel to ensure seamless campaign execution. Created detailed project documentation, including progress reports and presentations.

Drove strategic agendas and client communication to meet deadlines and achieve desired outcomes.

Led project management initiatives to onboard key clients, including Lending Tree, Franklin Templeton, Lloyds Bank, Red Ventures, The Home Depot, Nordstrom, Williams-Sonoma, Allstate, Progressive, Sprint, and Expedia.

MNG Direct, Bensalem, PA July 2015 – Feb 2017

Director of Email & Analytics

Combined data-driven analytics with copywriting, ad operations, and industry best practices to optimize email marketing campaigns. Developed strategic insights for B2B and B2C campaigns, adapting to the unique challenges of a highly regulated environment. Collaborated with cross-functional teams to enhance campaign performance and ensure compliance with industry standards.

Achieved a75% increase in click-through rates year-over-year.

Drove a 175% boost in multi-click engagement through optimized content and targeting strategies.

My Buys, New York, NY June 2011 – March 2015

Senior Director of Media & Creative (Remote)

Directed team responsible for delivering first-party data-driven ads, landing pages, and email campaigns for a diverse clientele. Managed internal and external designers and developers to produce high-quality online ads.

Reduced production costs by more than 50%, saving over $95K in 2014.

Grew business from under $1M in billing in 2011 to over $12.5M, managing over 1,200 jobs a month.

Contributed to the acquisition and retention of dozens of high-value clients, generating over $10K per month each.

Datran Media, New York, NY June 2007 – June 2011

E-Mail Services Director

Led teams in producing hundreds of email campaigns, ads, and landing pages to drive lead generation for clients. Coordinated with internal and external teams to deliver high-quality content on tight deadlines. Provided high-level consultation and strategic direction to clients and executives. Conducted numerous high-profile client calls and consultations annually.

Tripled output while generating millions in incremental gains from performance lifts over control.

AzoogleAds, New York, NY July 2006 – Feb 2007

Associate Director of Campaign Optimization

Recruited to manage email, banner, and landing page optimization for affiliate marketing campaigns. Led creative and operational efforts to enhance performance for client campaigns.

Achieved over 25% conversion lift across multiple properties, significantly increasing response and performance.

Claria, Redwood City CA Jan 2001 – July 2006

Senior Marketing Communications Manager

Oversaw and developed a nine-person team responsible for marketing communications to ensure rapid revenue growth. Managed and improved client relationships, performance campaigns, and the creation of ads for a global user base.

Contributed to revenue growth from $4M to $40M over three years.

Created ads for over 1,300 clients, generating an average performance gain of 25% across more than 100M users.

Education

Bachelor of Arts in Journalism & Political Science (Dual Major) Syracuse University, Syracuse NY

Technical Proficiencies

Pardot WordPress Asana JIRA Monday Microsoft Office Suite Google Work

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