Sales Coordinator Graphic Designer

Maria Sylvester

** ******** ******, **********, **, 21919

610-***-**** *****************@*****.***

PROFESSIONAL EXPERIENCE:

ENTERCOM RADIO (September 2018 – April 2nd, 2020)

National Sales Coordinator

●National Sales Coordinator for 6 radio stations (WBEB-FM, WOGL-FM, WTDY-FM, WIP-AM, WPHT-AM, KYW-AM)

●Implementing multimillion-dollar campaigns on the national level for 6 radio stations

●Multichannel marketing for national advertisers on air, for promotions, and digitally on Entercom website

●Responsible for the intake and completion of National orders for advertisers who want to advertise on a one of the company’s radio stations

●Air checks, post/pre logs, working with traffic and continuity

●Assisted graphic design department with the creation of company merchandise

WBEB B101/MoreFM (1988-2018)

Graphic Designer/ National/Local Sales Coordinator (December 2013 – September 2018)

Coordinator Sales description:

●Working with national clients advertising on radio, including air time, promotions, events, endorsements, recaps.

●Client advertising campaign input, log times/airchecks, keeping track of local sales team expectations, and sales budgets for General Sales Manager

Graphic Design/Website Development description:

●Graphic Design for company graphics, sales proposals, sales sheets, website, station merchandise, advertisements for station including print, billboards, station vehicles.

●Created graphics day to day for the B101 website such as contests, breaking news, ‘101 question of the day’, etc.

●Created original design for the company website, responsible for continued maintenance of the website which included taking down and adding content to include recent and relevant advertisements and promotional content.

●Designed promotional station merchandise handling design, approvals and orders (clothes, accessories, fan ‘swag’ merchandise, promotional giveaway items.

Assistant Graphic Designer/Web Designer (April 1993 – December 2013)

Marketing Coordinator description:

●Responsible for the execution of marketing campaigns and on air and on line promotional activity, implementing and coordinating promotions of all assets, compliance, rules, and proof of performance

●Created graphics day to day for the B101 website content, created original design for website and was responsible for continued maintenance of the website and updating content

Account Management & Retail Merchandising Partnership (RMP) (October 1988 – April 1993)

Account Management description:

●Responsible for pulling statistical, qualitative/quantitative information to apply to station audience for radio sales

●Researched businesses and companies to provide business intelligence on advertisers to the sales team members in order to help with sales efforts

Retail Merchandising Partnership (RMP) description:

●Executed promotions between supermarkets or other vendors and their products for brand awareness which involved creating printed store flyers, shelf talkers, entry forms/boxes, and commercial copy.

●Created all artwork and worked with printers to get signage done and delivered for compliance, including quotes, print jobs and final recap of the promotion.

Digital Skills/Proficiencies:

Microsoft Office (Excel, Word, Outlook)

Photoshop/ Illustrator

Corel Draw

Wide Orbit

vCreative

Marketron

Arbitron

Scarborough

Nielsen’s ratings

Word press

Veritone

Education and Training:

Chubb Institute – Associates Degree in Business (1985)

Philadelphia School of Art – Certificate for Artwork (accreditation funded by WBEB-FM

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