Social Media Digital Marketing
Resume:
Dimas Novriandi
Email: *****.*********@*****.***
LinkedIn: www.linkedin.com/in/dimasnovriandi
Jakarta, Indonesia
PROFESSIONAL SUMMARY
Experienced communications leader with a proven track record of delivering impactful public relations and digital marketing campaigns in Indonesia and Thailand. Skilled in conceptualizing and executing integrated campaigns that drive measurable business growth and brand elevation.
• Spearheaded communication campaigns from ideation to media launch, leveraging optimal channels for maximum impact.
• Develop cross-functional Go-To-Market (GTM) strategies to capitalize on growth opportunities across diverse segments.
• Orchestrate the creation of integrated marketing plans that drive business goals and elevate brand presence.
• Implement comprehensive marketing programs to amplify brand visibility across digital and social media.
• Foster collaboration with internal and external teams to ensure seamless execution of strategic priorities. EDUCATION
• Master of Business Law, Universitas Gadjah Mada, Yogyakarta
• Bachelor of Law (Civil Law), Universitas Gadjah Mada, Yogyakarta
• Bachelor of Accounting (International Accounting), Universitas Islam Indonesia, Yogyakarta PROFESSIONAL EXPERIENCE
PT Bank SMBC Indonesia Tbk.
Vice President, Digital Banking Integrated Marketing Comms. & GTM Lead June 2016 – present
• Lead the Owned Channel and Campaign Chapter, overseeing concept creation, visualization, and execution of high-impact communication campaigns.
• Build cross-functional Go-To-Market (GTM) plans that rally the organization around the highest-leverage growth priorities for different segments across the lifecycle, from awareness to engagement, for different segments.
• Guide the development and execution of integrated marketing strategies to enhance Jenius' brand visibility and meet business objectives.
• Create an integrated marketing communications plan to provide direction for Jenius' public-facing communications.
• Provide direction and guidance in developing integrated marketing plans through digital marketing, content, social media, public relations, and community to ensure business unit objectives and elevate the brand.
• Understand the customer decision journey and translate that information into developing exciting and engaging marketing plans.
• Implement a marketing program encompassing all products' social and digital platforms and growing our brands' presence across multiple social media platforms.
• Continuously build knowledge and street smarts on best practices and propose content creation and strategy improvements.
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• Collaborate with internal and external stakeholders to ensure seamless campaign execution and alignment with business priorities.
• Manage assigned communications budget by overseeing the processing and reporting of all expenses. Mirum Agency
General Manager & Business Development Head December 2013 – May 2016
• Hired by Mirum (now known as VML, part of WPP Group) to define and execute long-term organizational strategic.
goals, cultivate key customer relationships, identify and capitalize on business opportunities, negotiate and close deals and maintain in-depth knowledge of market dynamics.
• Define long-term organizational strategic goals, build key customer relationships, identify business opportunities, negotiate and close business deals, and maintain extensive knowledge of current market conditions.
• Overseeing the whole new business process, including networking, marketing, planning, and creative development of the pitch process across all divisions, focusing on existing accounts' new business processes and growth.
• Identify opportunities to appraise new technologies, platforms, and collaborations.
• Responsible for creating, implementing, and measuring the success of a comprehensive marketing, communications, and public relations program that will enhance Mirum's image and position within the marketplace and the public and facilitate internal and external communications.
• Planning and coordinating the implementation of business plans and the penetration of new markets.
• Closes new business deals by coordinating requirements, developing and negotiating contracts, and integrating contract requirements with business operations.
• Identify and develop Mirum's unique selling propositions and differentiators using market knowledge and competitors.
• Managing a large team of over 150 digital experts at Indonesia's largest integrated digital agency, comprising creative, project management, IT, social media, analytics, graphic design, strategist, etc.
• Leadership and operational responsibility in the hands-on aspect of managing all teams.
• Developing key strategic ideas and initiatives for clients' digital space.
• Establish strategy and measurable objectives to deliver business objectives.
• Keep a record and check the company's growth.
PT XL Axiata Tbk.
Digital Marketing Specialist October 2012 – November 2013
• Develops and supports comprehensive digital marketing campaigns.
• Consults with business managers' line to support business needs and plans digital testing and campaigns based on market intelligence, previous test and campaign results, and industry best practices.
• Develops campaign plans, provides project management oversight, and manages external agencies and vendors' participation as appropriate.
• Monitors ongoing campaigns, recommends changes to drive desired results and ensures budgetary guidelines are followed to execute the campaign.
• Collaborates with internal staff and external vendors to integrate and maintain all tracking codes, tags, etc., required to track and evaluate digital activities.
• Designs and maintains succinct management reports of digital marketing results and trends, including key findings, interpretations, and implications for marketing strategies and tactics.
• Oversee the daily functionality of the company's social media channels and content management system.
• Ensuring content is updated as needed and within the brand, messaging, and legal guidelines.
• Grow the company's online community/presence.
• Stay on top of social media trends and technologies; research emerging social media tools/trends. Dimas Novriandi Page 3 of 4
• Research new channels and assist in developing plans that will maximize our online presence.
• Support business and editorial goals by scheduling communications to drive fan and follower interactions
(quizzes, contests, surveys, etc.)
• Assist with developing an overall strategy and protocol for managing online relationships (e.g., community gathering, etc.)
• Scheduling online community-related events and serving as the first point of contact for the community. Zalora Indonesia
Community & PR Manager Mid-July 2012 – September 2012
• Manage and lead Public Relations initiatives.
• Develop and maintain good relationships with the media – including newspapers, fashion magazines, radio, television, new media, communities, and bloggers.
• Manage media relations and press releases to an international standard while tailoring information to the Indonesian retail consumer.
• Initiate, develop, implement, control, and be able to measure online marketing campaigns.
• Produce campaign reports and analyze performance.
• Manage and monitor existing social media accounts using social media monitoring tools to monitor conversations and report metrics.
• Day-to-day management and development of editorial content on social media platforms, including tweets, posts, and discussions.
• Create content for feeds and snippets on various social media sites.
• Schedule and organize multiple departments that generate content daily.
• Scheduling community-related events and serve as the first point of contact for the community. Ford Motor Company
Indonesian Social Media Conversation Manager July 2011 – Mid-July 2012
• Hired by PRISM, A division of VML, part of WPP Group, serving Ford Asia Pacific & Africa (APA) based in Bangkok, Thailand.
• Work to implement new social media strategies and platforms for Ford Motor Indonesia (FMI) while managing 2 (two) Facebook pages (Ford Fiesta di Indonesia & Ford Indonesia), a Twitter account, and other social media accounts.
• Create the project management documentation, including statements of work, execution plans, editorial calendars, and media and community engagement plans.
• Work with PR and digital agencies to develop and execute integrated communications programs for clients in Jakarta.
• Interact with client customers to align service with their needs with corporate objectives.
• Be the eyes and ears of the brand as if my reputation depended on it.
• Build and maintain client content distribution network through social media channels.
• Participated in conversation-by-minute conversations surrounding content and brand and answered comments.
• Identify threats and opportunities in user-generated content surrounding client brands and report to appropriate parties.
• Create content for feeds and snippets on various social media sites.
• Optimizing tags on feeds, sharing sites like YouTube/Flickr, and search engines through copywriting and creative and keyword optimization.
• Managed and tracked link-building campaigns and coordinated with all facets of client business.
• Create and update daily, weekly, and monthly reports.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.
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PT HM Sampoerna Tbk. (An affiliate of Philip Morris International) Regulatory Affairs & External Communications Executive February 2009 – June 2011
• Monitors updates and analyzes regional and national regulations impacting the business.
• Follow up on the progress of implementing specific regulations affecting Sampoerna's business process. Support Regulatory Affairs & Strategy Manager to make plans, designs, execute, and monitor stakeholder engagement strategy.
• Prepare the strategic proposal to anticipate the change and/or existence of regulations that will ensure the tobacco business's effective management.
• Communications support all relevant partners (e.g., other departments, retailers, etc.) about implementation guidelines.
• Facilitate an open, positive dialogue with key government, media, and other stakeholder groups to enhance the company's reputation and knowledge with these groups and ensure that Sampoerna is involved in constructive debate and policy drafting on issues that could affect the company.
• Assigned as project manager and successfully held Anugerah Adiwarta Sampoerna 2009, the country's most prominent awards program for journalism.
• Advise the planning, developing, and delivering a program of ever-improving external communications.
• Develop communication strategies and responses to media inquiries to help shape public messages about the company.
• Undertake proactive earned media and public relations projects and campaigns to support business objectives and fortify Sampoerna's public reputation.
• To monitor external communications, routinely identify and communicate sector news and issues relevant to Sampoerna's business.
• Build close relationships with the press and media.
• Planned, wrote, edited, and distributed press releases, media advisories, articles, financial & regulatory communications, CSR advertorial materials, and web content.
• Evaluating sponsorship proposals to obtain significant branding impact and support in drafting the strategy and plan.
• Managing and monitoring the Regulatory & External Communications Department budget. HONORS & ACHIEVEMENTS
• LinkedIn Power Profiles Indonesia 2018, Marketing & Advertising category (September 2018)
• LinkedIn Power Profiles Indonesia 2017, Marketing & Advertising category (September 2017)
• Invited by the Presidential office with 19 other community leaders from around the country to attend an exclusive discussion with Mr. President (July 2013)
• The winner of the 'Golden Ticket' Competition – Educational trip to the U.S., U.S. Embassy, Jakarta (June 2010)
• Top 5 Finalist for Soyjoy Healthylicious Challenge, 1st Online Reality Show in Indonesia, Jakarta (March – June 2010)
• Literature Writing Course scholarship for Yogyakarta's young emerging writers, Yayasan Umar Kayam, Yogyakarta (October 2007)
• 1st winner, Securities Exchange Game on The Surabaya Stock Exchange, Surabaya (February 14, 2007)
• 1st winner, "Kontroversi RUU Ketenagakerjaan" essay contest, Dewan Mahasiswa Justicia, Faculty of Law, Universitas Gadjah Mada, Yogyakarta (May 24, 2006)
• Harapan I Dimas Jogja, Dimas Jogja Favorit, and Dimas Jogja Persahabatan, Pemilihan Dimas Diajeng Jogja 2003, Dinas Pariwisata Seni dan Budaya, Kota Yogyakarta
• Yogyakarta delegate for the Anti-Drugs National Fun Camp, organized by National Narcotic Body and FAN Campus, Yogyakarta (June 29 – July 03, 2003)
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