Customer Success, Business Development, Chief Business Officer
Resume:
T O M E L L I N G S O N
CAREER SUMMARY
* ***** ****** ** ********** innovation, 500% revenue growth at SaaS startup, 200% growth at an IoT relaunch, conceiving a breakthrough innovation leading to the sale of a company, and presenting the “the best presentation I have ever been presented” to a CEO of a $15 billion company, were achieved by applying expertise developed while working for IBM and PwC. Have been at the forefront of innovation with mobile applications, user experience, supply chain transparency, cloud computing, mesh networking, SaaS and PaaS, IoT, artificial intelligence, and cybersecurity. Consulted with and or participated as a member of the C-suite of 20+ startups and turnarounds, repositioning, turning around, growing, and selling technology. PROFESSIONAL EXPERIENCE
MANAGING MEMBER AND FOUNDER
Ellingson Consulting, LLC, Minneapolis, MN / Jan 2000 – Present
• Consulted with C-level management and owners of 20+ startups or relaunches, on sales, product and marketing strategy, GTM, operations, cash flow, raising capital, and mergers and acquisitions. CHIEF EXECUTIVE OFFICER AND COFOUNDER
Cole Gordon LLC / Cybersecurity, Cloud, SaaS, Energy / Mar 2016 – Present
• Cloud, knowledge management, cybersecurity development
• Cybersecurity sell cycles with the U.S. Cyber Command & NSA MANAGING DIRECTOR AND COFOUNDER
Community Dynamics Inc. / Cloud, PaaS, Big Knowledge / Mar 2016 – Present
• Applied a collaborative cloud-based AI platform for healthcare research
• Invitation from The White House Office of Science & Technology Policy PARTNER, NORTH AMERICA
[x]cube LABS, Digital Innovation Consulting & Dev / Jan 2021 – June 2023
• Reported to the CEO of the 1000-person firm and represented the firm at industry conferences, as an innovation judge, and keynote speaker
• Networked into one-on-one meetings with multiple $15 billion+ company CEOs including the world’s largest medical device company
• Presented what one CEO of a $15 billion+ company said was “the best presentation I have ever been presented”, suggestions and follow up engagement were later used in interviews on CNBC to support and enhance the company valuation
• Efforts lead to a technology innovation world first in user experience ***.*********@*******************.***
4116 Upton Ave S Minneapolis, MN
Linkedin.com/in/TomEllingson11
EDUCATION
COLUMBIA BUSINESS SCHOOL
New York, NY
Introduction to Digital Health and Strategy
Managing Digital Therapeutic Approvals
Smart Investing in Digital Health
Professional Certifications (2022)
UNIVERSITY OF MINNESOTA
CARLSON SCHOOL OF MANAGEMENT
Minneapolis, MN
Master of Business Administration (MBA)
IBM Sponsored Executive MBA (1998)
GUSTAVUS ADOLPHUS COLLEGE
St. Peter, MN
Bachelor of Arts (BA)
Financial Economics (1989)
SKILLS
Sales, Marketing, Product &
Executive Management
Strategy & Planning Customer Success
Sales Management Direct Selling
Consultative & Solution Selling Account
Management Territory Growth
Customer Satisfaction Program
Management Strategic Partnerships
E-commerce Digital Marketing Market-
driven Product Management Project
Management Cross-functional Team
Leadership Financial Modeling Mergers
& Acquisitions Turnarounds Relaunches
Start-ups Management Consulting
GENERAL MANAGER, ENERGY MANAGEMENT SYSTEMS DIVISION Noble Conservation Solutions Inc. / Cloud, SaaS, IoT, AI / Sep 2010 – Mar 2016
• Leveraged Agile development and strategic partnerships to bring the division to profitability prior to completion of its first product offering
• Co-developed an energy management system (lighting and HVAC) AI, IoT, Cloud, savings of 35%, 10%+ over industry average, 1.5 yr. paybacks
CHIEF EXECUTIVE OFFICER
Oveyo LLC / Cloud, PaaS, Digital Marketing / Apr 2011 – Aug 2012
• Shifted the overall strategy and vision of the digital marketing firm to successfully turnaround the company and bring it to profitability VICE PRESIDENT OF BUSINESS DEVELOPMENT
Valtira LLC / Cloud, SaaS, Digital Marketing, Dashboards / Aug 2004 – Oct 2007
• 500% revenue growth at the cloud computing SaaS / PaaS start-up
• Extensively involved in business operations and hiring a CEO VICE PRESIDENT OF BUSINESS DEVELOPMENT AND COFOUNDER The Cadria Group, Online Marketing Creative Firm / Aug 2004 – Oct 2007
• Created the initial company formation and go-to-market plan INTERIM PRESIDENT AND SALES LEADER, CONTROLS DIVISION Atrix International Inc. / Controls, EIS, DSS, IoT / Aug 2002 – Sep 2004
• 200% increase in sales by evolving customer success focusing on satisfaction, quality, and expanding the value proposition of the company’s IoT technology via executive information systems EXECUTIVE VICE PRESIDENT OF BUSINESS DEVELOPMENT
Virnata Inc. / Internet Search Results Display / May 2001 – Oct 2002
• Led company to a better understanding of its search result technology’s market position and secured interest from potential acquirers, including Oracle, via research, cold calling, and networking VICE PRESIDENT OF BUSINESS DEVELOPMENT, INTERIM CFO Core Systems Inc. / Distributed Computing, Mobile, IoT / Jan 2000 – Mar 2001
• Created the business plan and an analytics based financial modeling tool using 3 years history and integrated 3 financial statements
• Developed strategic relationships leading to additional revenue, $600K in financing, and multiple acquisition offers from Silicon Valley and others
• Conceived a world first in technology innovation leveraging very early IoT and cloud to improve the balance sheets of the $74B railroad industry in the USA via what is now labeled supply chain transparency
• Proactively created the relationship and repositioned the company to close its sale to a $1B publicly-traded company
Web-based Technology & Applications
Cybersecurity Cloud Computing
Artificial Intelligence Machine Learning
User Experience Internet of Things SaaS
PaaS CRM BI KM Enterprise
Software Asset Management Controls
Energy Management BAS BIS EIS
DSS Dashboards Basecamp Azure
SharePoint MS Office Google Zoom
Zoho Salesforce
ADVISORY EXPERIENCE
• Mentor, Minnesota Cup
• Judge, Columbia Business School HITLAB
Innovation Challenge 2023
• Founding Board Member, MOOV, LLC
• Founding Board Member, Pikkapp, Inc.
• Board Member, TC Nighthawks, Inc.
• Founding Board Member, Cole Gordon
LLC
• Founding Board Member, Community
Dynamics, Inc.
• Advisory Board Member, Vertex Medical
Solutions, Inc.
• Advisory Board Member, ImpactPharm,
Inc.
• Advisory Board Member, O2 inc.
• Advisory Board Member, Davenport SAF-T
Systems
• Advisory Board Member, Cloudcell
Limited
• IT Advisory Board, Fraser
• Minnesota Health Data Institute Security
Task Force (HIPAA cybersecurity)
• Mentor, gener8tor MedTech Cohort
• Mentor, gener8tor MedTech Cohort for
Black Founders
• Mentor, gener8tor FinTech Cohort
• Mentor, The Beta Group
• Business Advisory Group, University of
Minnesota Technology Commercialization
• Advisory Board, Customer Experience
Certificate Program, Minnesota State
University Mankato
• Board Member, Oveyo LLC
• Board Member, Valtira LLC (MN Cup
Semifinalist)
BUSINESS DEVELOPMENT MANAGER/DIRECTOR, OPERATIONAL RISK MANAGEMENT SERVICES AND COMPUTER SECURITY
PricewaterhouseCoopers LLP, Central 1/3rd of US / Mar 1998 – Nov 1999
• Improved the firm’s sales and marketing competencies of partners, senior managers, and managers via BI, coaching, and sales management
• Reported to 5 partners and owned business development for 1/3rd of US
• 177% of plan, $9.7M closed, and a pipeline of $26M in 4 months
• Initiated and negotiated a strategic cybersecurity relationship with IBM
• Turned a cold lead, received while working a cybersecurity trade show booth, into a $100M initial engagement and an 18-year relationship with a US intelligence agency
• Hourly rate was $360
PC SECTOR LEADER, TEAM LEADER, CLIENT REPRESENTATIVE, COMPETITIVE MARKETING REPRESENTATIVE, OTHERS
IBM, 11 State Midwest Area / Jun 1989 – Mar 1998
• Reported to 17 different managers and a vice president in 8 years
• Sold to 3M, Land O’Lakes, CHS, and small and medium-sized distributors
• Responsible for pc field marketing contributing to revenues of $110+M from small and medium businesses in the 11 state Midwest Area
• Helped create, implement, and grow IBM’s telesales and CRM system
• Led a sales team and evolved customer success methodologies while covering 1,200 installed IBM clients to revenue growth in concurrent years of 110%, 58%, and 35% while IBM’s growth was 2-4%
• Set a sales record by closing a services contract totaling $21M
• Closed 2nd largest pc software transaction of the year in the Area
$650K
• Territories averaged revenue increases of over $5M yr., 124% of quota
• 1st in Small and Medium Business to consult, hourly rate was $175
• Founding Board Member, A&T LLC
• Founding Board Member, The Cadria
Group LLC
• Executive Committee, Core Systems, Inc.
PUBLICATIONS
• Advisory Review Board,
PricewaterhouseCoopers' Technology
Forecast: 1999
• [x]cube LABS and Grand Prairie’s State of
Digital Agriculture 2021
SPEAKING ENGAGEMENTS
• Keynote Speaker, Grand Farm Cultivate
Conference 2021
• Medical Conference Speaker, Desmoid
Tumor Research Foundation
• International Webinar Presenter, Energy
Management with InduSoft Web Studio
• Keynote Speaker, National Association of
CPAs Software Update Conference
• Speaker and Guest Lecturer, Gustavus
Adolphus College
• Speaker and Guest Lecturer, Augsburg
University
• Panelist, Carlson School of Management
at the University of Minnesota
COMMUNITY SERVICE
• Volunteer of the Year, Minneapolis Parks
• Board Member, Minneapolis United
Founded the Financial Assistance
Committee
Facilitated 28 anti-racism training
sessions for 3,000 soccer players & parents
Coach, E License & Technical Certificate
• Hockey & Soccer Coach, Minneapolis Parks
• Mentor, Junior Achievement
• Cookie Dad, Girl Scouts of America
Top 11 Accomplishments
1. For IBM led a sales team and evolved customer success methodologies while covering 1,200 installed IBM clients to revenue growth in concurrent years of 110%, 58%, and 35% while IBM’s growth was 2-4%
2. For IBM set a sales record by closing a services contract totaling
$21M and closed the 2nd largest pc software transaction of the year in the Area $650K
3. For PwC achieved 177% of plan, $9.7M closed, and a pipeline of $26M in 4 months
4. For PwC turned a cold lead, received while working a cybersecurity trade show booth, into a $100M initial engagement and an 18-year relationship with a US intelligence agency
5. For a mobile software company conceived a world first in technology innovation leveraging very early IoT and cloud to improve the balance sheets of the $74B railroad industry in the USA via what is now labeled supply chain transparency
6. For a mobile software company proactively created the relationship and repositioned the company to close the sale of the entire company to a $1B publicly-traded company
7. For an plant floor monitoring company achieved 200% increase in sales by evolving customer success focusing on satisfaction, quality, and expanding the value proposition of the company’s IoT technology via executive information systems
8. For a SaaS Startup achieved 500% revenue growth 9. For a building controls company leveraged Agile Development and strategic partnerships to bring a division to profitability prior to completion of its first product offering
10. For a digital innovation consulting firm presented what the CEO of a
$15 billion+ company said was “the best presentation I have ever been presented in my career”, suggestions and follow up engagement were later used in interviews on CNBC to support and enhance the company valuation
11. For a digital innovation consulting firm efforts lead to a technology innovation world first in user experience
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