Account Manager Strategic Partnerships
Resume:
MARC CAPUTO
Hollywood, Florida
*********@*****.***
www.linkedin.com/in/marc-caputo-27a9245
ADVERTISING AND MARKETING
Results-oriented Advertising Director with over twenty-six years of advertising agency experience in the automotive and non-automotive sectors, specializing in consultative digital retail advertising, marketing management, 1st party data marketing solutions, 1st party resolution, and Customer Data Platforms (CDPs). I have helped my clients and my agencies consistently exceed sales forecasts while expanding market share, both nationally and locally, through a retail-centric ROI marketing approach. My ability to develop strategic partnerships, identify market opportunities, and leverage data-driven insights empowers organizations to maximize their data potential, enhance customer experiences, and achieve sustainable success. My leadership style is marked by innovation, enthusiasm, and a relentless commitment to problem-solving, and I am highly regarded for my ability to motivate individuals and sales teams, as well as my proficiency in utilizing emerging technology, advanced research, and creative concepts to enhance the consumer purchase path. With a dedication to innovation and a passion for driving business growth, I am poised to lead your company to new heights in the evolving realm of data-driven marketing.
SELECTED ACCOMPLISHMENTS
Team Development
●Helped develop a client that was obtained during Covid-19 with monthly billables under $100K to now over $800K.
●Evaluated, recruited, and coached regional and national advertising sales teams comprising traditional and digital multi-media advertising professionals, aligning with Southeast Toyota's District Sales Team and for a 1st Party Data Technology Company
●Pioneered a comprehensive BMM (Business, Marketing, Media) framework for advertising and marketing consultations.
●Kept abreast of industry-leading digital marketing trends and technology through continuous attendance at seminars.
●Provided training to business owners, agency representatives, and marketing managers on digital advertising and data-based marketing best practices to optimize Tier 2 and Tier 3 advertising plans.
●Introduced and trained clients on the Google Dealer Guidebook and Programmatic Advertising Methods using the top DSPs including Google, Basis and The Trade Desk.
●Successfully supervised a Regional field team through periods of high turnover in the client's marketing department and district sales team leadership.
●Fostered a team culture based on "Always Bring Value" (ABV).
●Developed a web-based platform for analyzing competitors' pricing structures across various digital channels, along with recommended Advertising Budgets.
●Continuously monitored SOV (Share of Voice), BDI (Brand Development Index), and CDI (Category Development Index) reporting and trained field Account Executives on how to effectively present their findings to district managers, marketing managers, agencies, GMs, and owners.
●Conducted monthly sales rallies at both client and agency regional offices to celebrate achievements, impart knowledge, and motivate team members.
●Collaborated directly with industry-leading clients such as Disney, Toyota, and Autonation, working with media partners to create and implement cutting-edge sponsorships utilizing emerging digital technologies.
●Leveraged the Trade Desk Academy certification training with clients and agencies to enhance digital marketing proficiency.
AFFINITIV ADVERTISING 2024
Sr. Digital Strategist (Automotive)
In this role, I am the liaison between the client and Affinitiv Digital and ensure that the client's goals and needs are being met and performance metrics are delivered each month. I am responsible for delivering optimal brand presence across SEM (including Display/Remarketing), YouTube’s TrueView campaign performance, Social Media Marketing (Facebook, Instagram) and work with the SEO department for all search engines. One of my primary responsibilities is to develop and maintain strong relationships with our clients that stretch beyond basic metric reporting.
Position Responsibilities:
●Supervising all elements of Search Engine Marketing (SEM) and Social Media Marketing (SMM) campaign management.
●Build, grow and maintain positive relationships with clients through proactive communication
●Oversee the implementation, optimizing and tracking of SEM and SMM programs, following up the measurement and reporting of campaigns from start to finish.
●Mine and collect data and industry research to create strategy and unique measurements that bring value to the clients.
●Manage a portfolio of budgets and oversee the tracking pacing.
●Create client-facing documents and complete reviews of accounts with clients on a monthly or bi-monthly basis
●Recommend changes to website architecture, content, linking and other factors to improve SEM/ Display/Remarketing/SEO/TrueView positions for target keywords/videos.
●Create a cohesive strategy between SEM and SMM
●Develop short and long term strategies for SEM, Display, True View and SMM along with the SEO department.
●Produce/execute creative assets for clients that are not full-service Affinitiv Advertising clients. Assets include True View spots, display ads and landing pages.
●Oversee the completion of tasks for assigned Digital Account Architect. (DAA)
●Manage budgets within the Affinitiv Auto-Dashboard for digital only accounts.
DRIVEN IQ 2022 - 2023
Business Development Manager and Strategic Partnerships
I accepted the promotion from National Sales Manager to the Business Development Team. In the role of Manager of Strategic Partnerships and Special Projects, I was responsible for identifying, developing, and managing strategic alliances that align with the organization's goals and objectives. I worked closely with internal stakeholders and external partners to create and execute joint business plans, monitor progress and measure results, and resolve any issues that may arise. I successfully worked with a cross-functional group including the engineering, marketing, sales, and customer success teams to structure and form fit the most accretive platform partnerships. My role included a robust balance of creative deal making and deep product knowledge to identify and close opportunities that are best aligned to our company’s long-term strategy.
DRIVEN IQ 2022
National Sales and Marketing Director
As the National Sales Director at DrivenIQ, where I worked in a full remote capacity in the U.S. I have been responsible for overseeing the sales of DrivenIQ products and services to clients in the consumer goods industry. I have generated new business opportunities while maximizing sales revenue with existing clients. Reporting directly to the VP of Sales and CEO, I have also identified new sales opportunities, conducted product demonstrations, constructed audience designs, pulled data reports, and proposed and negotiated pricing with prospects. My role included closing deals that assist businesses in optimizing their media spend and advertising platforms. Additionally, I have collaborated closely with the customer support team to retain clients and ensure their satisfaction. In this role, I have also developed, managed, and nurtured long-term partner relationships while conducting sales pitch training sessions and maintaining detailed task documentation for all activities in Salesforce CRM.
MARC CAPUTO CONSULTING 2017 - Present
Advertising and Marketing Consultant
Established and led a new business team, created lead generating outreach campaigns, developed customized agency presentations based on 360 communication plans including creative, direct, PR, seo/sem, display, video pre-roll, social media content, advanced media strategies and tactics including CTV/OTT, programmatic ads, campaign effectiveness reporting utilizing Google Analytics. Over the past 5+ years consulted Marketing Companies, Agencies and their clients on Ad technologies including SEM, FB, In-Market Display, Retargeting, Geo-Fencing, Programmatic, Native, Google AdX and the Trade Desk. Educated and consulted clients on an ROI Data Based Strategy, utilizing Google Analytics reviewing KPIs such as Brand and Direct Traffic, VDPs, Leads, Sales, Store Visits and Gross Profit-PNVR.
THE MORAN GROUP 2019 - 2020
National Sales and Marketing Director
Responsibilities included leading the new business team by establishing TMG’s lead management and communication process. Continually training the sales team and agency team members by informing, educating and consulting everyone on retail Automotive marketing best practices. Creating, implementing and marketing key differentiators in the Automotive Agency space – The Moran Group Advantage.. Developing customized agency presentations for the GM DDSP IMR program based on Digital Assessments, 360 communication plans including budget planning, Why Buy/Service creative, direct, PR, seo/sem, display, video pre-roll, social media content, advanced media strategies and tactics including CTV/OTT, and programmatic ads. Establishing TMGA with a new KPI reporting method. By utilizing Google Analytics TMG we were able to compare our own Dealers’ campaign effectiveness to NADA averages and promote their success in effectively used Case Studies.
WESTWAYNE / 22SQUARED 2000-2016
Senior VP, Field Director/Southeast Toyota
Established and managed agency field team (OEM regional representatives) overseeing 175 Southeast Toyota Dealers and 14 district sales managers. Directed 8 field managers working from in-home offices stationed throughout the southeast region. Oversaw media budgets, regional sports partnerships, sales trends, competitive OEMs and Dealers, Google Analytics, online traffic, promotions, integrated sales events, CRM analysis, interactive/data-based marketing. Ensured bicultural communication efforts by working closely with SET’s Hispanic agency (MGS). Educated and consulted Southeast Toyota Dealers on all aspects of Tier 1,2 and 3 marketing and advertising strategies, emerging technology platforms, traditional and digital creative, website recommendations, SEO/SEM, pre-roll video, Google Analytics, Google Dealer Guidebook, digital display, YouTube, Facebook, Instagram and Twitter communication.
ZIMMERMAN & PARTNERS 5/00-11/00
Account Supervisor/AutoNation USA
After Zimmerman and Partners acquired The Ad Team of Florida specifically for the AutoNation account, I was asked to continue to manage all 30 Florida retail AutoNation USA Dealerships. Liaison between agency and the AutoNation USA marketing department. Forecasted sales plans and media budgets. Worked directly with creative teams to develop Brand-Tail 360 messaging for all of the AutoNation USA markets. Ensured seamless bicultural communication by working with AN USA Hispanic agency.
THE AD TEAM OF FLORIDA 1993-2000
Account Supervisor/AutoNation USA/Southern Chevrolet Dealers
Launched and managed AutoNation USA Dealer network and preowned megastores. Concepted and negotiated music and lyric rights for the song “Who You Gonna Call?” with Sony Music Corp and Ray Parker Jr. Oversaw 107 Chevrolet Dealers located in the state of Florida and South Georgia. Supervised the account team, creative team, media planning and buying departments. Developed marketing plans and creative strategies while working with factory representatives, marketing managers, general managers and Dealer principles. Worked directly with a Hispanic agency to align all marketing efforts.
EDUCATION
B.S. Marketing, University of South Florida, Tampa, FL
SKILL SET
Digital Advertising, Digital Strategy, Google Analytics, GA4, VLA, AdWords, Google Performance Max, VLA, OTT/CTV Advertising, Hoot and Fluency Ad Management Platforms, Use of AI to development Digital Strategies, Recommendations and Custom Ad Copy, 1st Party Data, 1st Party Resolution, Ideal Customer Profiling, Data Modeling, CDP Management, New Business Development, BD of Strategic Partnerships - B2B, B2C, Brand Management, Account Management, Email Marketing, Sales and Marketing, Automotive Executive Specialists, Managing OEM Partnerships, Marketing and Advertising Consulting,
Experienced in managing agency relationships,
Deep expertise in digital marketing channels, tools, and tactics, including SEO, SEM, social media advertising, content marketing, email marketing, and analytics platforms, Outstanding leadership, communication, and presentation skills, with the ability to articulate complex ideas to stakeholders at all levels, including C-suite executives
PROFESSIONAL DEVELOPMENT
Team Leadership, Professional Sales Skills, Professional Sales Presentations, Situational Leadership, Mindful Collaboration, Myers-Briggs MBTI Certification Program, Anthony Robbins Mastery Graduate including “Date with Destiny”,the Trade Desk Edge Academy Certification, Leadership Journey Program Graduate - People Tek.
TESTIMONIALS
“Working with Marc over has been an absolute pleasure. We have been able to leverage his insightful retail experience across every digital touchpoint of the consumer journey. Marc’s 360 Digital Marketing Strategy combined with his Budget, Media and Message strategic planning method is unmatched in the retail advertising space. Marc has the ability to turn every client pitch/presentation into a “wow”, separating us from our competition and creating engagement from our clients and prospects. Finally, his involvement with our Agency has elevated the level of professionalism across each of our Media, Creative and Account Management Teams. The proof is in the numbers. With Marc’s help stemming from the pandemic, we have been able to increase our monthly account billables from $100K to now over $800K!”
Kevin Caire (Client)
The Moran Group
Dear prospective employer,
I am taking the time to write this letter of recommendation for Marc Caputo because I consider it an honor to have worked with him. Marc is the ultimate team player, and he brings tremendous energy and talent to any organization.
During my time working with Marc, he demonstrated exceptional commitment and dedication to our company's success. He is a leader, has an incredibly positive attitude, and he's highly respected by all that work with him.
Not only does Marc possess tremendous communication skills, but he is also highly organized. He went through the PeopleTek Leadership Journey, and the feedback from the folks that ran that program raved about Mark and told us that he was the star of his class.
I am beyond certain that Marc will continue to excel in any work environment that he chooses. If you're looking to hire him, you will likely consider him one of the best hires that you ever made.
Sincerely,
Pat Fire (Direct Report)
Senior Director of Enterprise Sales
DrivenIQ
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