Social Media Business Development

Ty Buttrey

Email - *************@*****.*** / Ph 980-***-****

**** ******** ** *********, ** 28277

AthleteCon

Co-Founder

January 2024 – Present

Organized, marketed, and launched the first-ever AthleteCon in Charlotte, NC, helping NCAA Division I athletes enhance NIL branding and content creation skills.

Secured over $70,000 in sponsorships through relationship leveraging and cold outreach.

Managed event operations, including logistics, programming, and participant engagement.

Currently planning AthleteCon 2.0, scheduled for June 2025.

HLX

Business Development Contractor

May 2024 – November 2024

Developed and optimized sales processes to improve efficiency and revenue growth.

Designed and executed NIL Nights, connecting athletes with local businesses and fans.

Helped athletes launch personal brands through live events and merchandise sales.

Onboarded over 300 collegiate athletes, driving NIL opportunities and partnerships.

Behind-The-Lights

Co-Founder

September 2020 – February 2022

Built programs to provide underprivileged youth with financial literacy, mental skills training, and athletic development.

Secured funding from the U.S. Department of Education and private investment groups.

Directed camp operations, ensuring compliance with regulations, and creating impactful programming.

Cryptagion (Startup)

Head of Marketing

October 2021 – February 2022

Executed marketing strategies to grow a crypto community via social media and Web3 platforms.

Developed a game storytelling framework that solidified brand identity in the Web3 space.

Major League Baseball Professional

Player (Pitcher, Closer)

June 2012 – May 2024

Drafted by the Boston Red Sox as a Top 40 Overall Prospect out of high school.

Played for the Los Angeles Angels, serving as a Major League closer for three seasons.

Concluded career with the Seattle Mariners; continue to mentor young athletes through camps and instruction.

Key Skills

Leadership & Team Management: Experienced in managing operations and leading teams under pressure.

Sales & Sponsorships: Skilled at building partnerships and crafting strategic sales processes.

Marketing & Branding: Expertise in social media strategy, content creation, and brand storytelling.

Program Development: Proficient in designing impactful educational and athletic programs.

Event Planning: Skilled in organizing large-scale events and live activations.

Education & Certifications

Central Piedmont Community College – General Studies AA (Anticipated Graduation 2025)

Providence High School, Charlotte, NC – College Prep Program, 3.65 GPA

Lean/Six Sigma Process Improvement – Green Belt

IM Academy – Day Trading Analysis (Online Course)

Cornell University – Public Speaking Course

Contact this candidate