General Manager Business Development

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NEHA KHURANA

General Manager

Delhi, India 981******* ****.***********@*****.***

Result oriented Sales and Marketing Professional with demonstrated success in B2B/ B2C market. 13 years of experience in designing market strategies and go-to-market plans with a focus on customer journeys and experience. Expertise in P&L management for SOHO & SME businesses, developing future-ready GTM propositions, and setting up core processes for channel development and distribution networks. Skilled in creating and expanding channel and direct sales models, optimizing postpaid customer life cycles, and training POS teams in telecom. Alum of Vodafone's Red Bolt and Talent Hunt leadership programs. Skills

Client account management, Performance improvement, Operations management, Project Management, Business Development, Consistently meet goals, Effective leader, Sales expertise, Efficient multi-tasker, Relationship building, Exceptional interpersonal communication, Verbal and written communication, Deadline-oriented Work Experience

July’20 -

Sept’21

General Manager: SOHO and Alliance Head -Vodafone Idea Ltd, Mumbai

• Responsible for SOHO (Small B2B) Business PnL Nationally :100+ Cr

• Launching new Product Propositions applicable to SOHO Business

• Creating Digital Platforms for better engagements and National Tie Ups with association relevant for driving the business

• Designing improved Commission structures / incentive programs

• GTM Creation & implementation across circles

• Ensuring Right ATL and BTL specific to the Product and compliant to the Brand. May’15 –

June’20

Senior Manager: Market Development Lead – Vodafone Idea, Delhi

• Creating Small & Medium Enterprises marketing programs for Delhi Circle

• CVM and Price Hardening Activities : Designed and Executed incognizance of COVID Situation

• Creating conducive channel ecosystem for SME Business : Pragati, Udaan/R.O.A.R

• Digital transformation of SME sales processes for Channel Partners (50+Partners, 400+Associates)

• Establishing new business initiatives, industry specific propositions, data analytics, association, and startups in Delhi.

• Enabling channel ecosystem for increased system automation & creating intelligent account database.

• Driving capability building & RnR initiatives for cross functional teams, Channels +

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extended channels (DST /Resellers/ Distribution Partners) to create a future fit solution selling engine.

• Engaging with Senior Leadership to review segment performance, identify gap and calibrate action plans regularly.

• Double hatting roles - Enterprise Market Head (Apr’20 – June’20) and Area Sales Manager

(Sept’09-Mar’19)

Aug’13 –

Apr’15

Marketing Manager: Usage & Retention-Vodafone, Delhi

• Existing Base Management and retention

• Revenue increment strategies by running cross sell & Upsell programs to enhance RpM

• Responsible for delivering PnL : 150 Crore

• Training FOS/Launching Incentive Schemes/Base cleanups Oct’10 –

Jul’13

Marketing Manager: Acquisition Lead-Vodafone, Delhi

• Designing tariff acquisition plans for B2B accounts

• Maintain ARPU/RPM and minimize churn from accounts

• Ensuring seamless post paid plan configurations

Jul’09-

Sept’10

Project manager: National Fulfillment Manager - Vodafone, Delhi

• Launching the NAM strategy for Delhi and setting processes for other circles to replicate

• Liaising with Enterprise Business Heads, customers, Marketing and Technology teams across circles to execute fulfillment strategy for NAM

Jul’08 –

June’09

Relationship Manager - Vodafone, Punjab

• Managing Distributors & Ensuring prepaid sales target achievement

• Monitoring Brand promotion and Brand visibility at the retailers

• Infrastructure Expansion (SIM activating and Etop Outlets)

• Increasing Efficiency of Low Performing Sites

Dec’03-

Sept’05

Programmer Analyst - Syntel Ltd, Mumbai

• .NET Programmer for a large Housing Insurance company based in USA Education

2006-2008 MBA: Marketing & IT (NIRMA – Ahmedabad)

Project : Reliance Retail (HotSpot Identification) 1999-2003 B.E: Electrical Engg. (J.S.S.A.T.E – Noida) Project : NTPC Badarpur

1998-1999 12th: PCMB (CBSE Board - New Delhi)

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