Social Media Digital Marketing

EVAN KENT

Charlotte, ***** NC 704-***-**** ****.******@*****.*** LinkedIn

PROFESSIONAL SUMMARY

A dynamic and results-driven marketing leader with over 10 years of experience in developing and executing high-impact strategies across digital, social media, and traditional platforms. Adept at driving brand growth, increasing engagement, and leading cross-functional teams to deliver measurable business results. Expertise in digital marketing, campaign strategy, creative direction, and social media management for renowned brands and agencies. Proven ability to elevate brand visibility, optimize audience reach, and achieve record-breaking sales growth through innovative and data-driven approaches. Known for a decisive and creative mindset with a strong focus on delivering exceptional marketing outcomes. CORE QUALIFICATIONS

• Digital Marketing Expertise: Proven ability to design and implement comprehensive digital marketing strategies, driving measurable business growth and enhanced brand visibility.

• Brand Development & Campaign Strategy: Skilled in creating and executing innovative campaigns that align with brand objectives, ensuring consistency and impactful messaging across platforms.

• Social Media Management & Engagement: Adept at leveraging social media platforms to increase audience engagement, foster brand loyalty, and achieve significant growth in follower and interaction metrics.

• Creative Direction & Graphic Design: Experienced in leading creative teams to deliver compelling visuals and content that resonate with target audiences, supporting brand identity and marketing goals. AREAS OF EXPERTISE

Marketing Strategy & Management Digital Marketing Integrated Campaigns Brand Strategy & Activation Content Creation User Experience Strategic Planning & Execution Budget Management Strategic Partnerships Event Management Creative Direction Project Management Community Engagement Campaign Management Visual Branding Performance Metrics Channel Management Branding & Storytelling Leadership Customer Retention Stakeholder Management Digital Transformation

WORK HISTORY

Marketing Manager, Innovative Digital Systems, 01/2023 - Current

• Spearheaded the development and execution of integrated marketing strategies, achieving a 20% boost in brand visibility and a 15% increase in sales within the first year.

• Directed the launch and management of diverse cross-channel marketing campaigns, encompassing digital, social media, and traditional advertising.

• Enhanced organizational market impact by innovating campaign approaches and optimizing advertising channels for maximum reach and conversion.

• Cultivated strategic partnerships with industry leaders, expanding the company's market reach and introducing new opportunities that contributed to a 25% increase in B2B collaborations.

• Implemented data-driven marketing strategies by leveraging analytics tools, enhancing customer engagement and optimizing customer acquisition processes.

Co-Founder, The Crown Club – Charlotte, North Carolina Area, 11/2010 - Current

• Co-founded and led a grassroots campaign and brand that gained national recognition, building an engaged social media following of nearly 60,000 in just four years.

• Organized large-scale events in partnership with high-profile organizations such as the Charlotte Hornets, Unknown Brewing, Hoppin', and Charlotte Independence, attracting thousands of attendees and fostering community engagement.

• Designed and produced creative assets, including apparel, a website, podcast, vlog, and blog, effectively establishing a cohesive brand identity and expanding audience reach.

• Pitched stories to media outlets and positioned as a trusted influencer, securing coverage from newspapers, radio, and television stations for timely and reliable information.

• Drove revenue growth through successful merchandise sales and event ticketing, enhancing financial sustainability and enabling further expansion of community initiatives. Manager of Content, Bojangles, 2021 - 2023

• Led comprehensive market research to uncover emerging trends and consumer preferences, delivering critical insights that informed product development and strategic positioning.

• Managed the development of compelling content across multiple platforms, coordinating with both internal teams and external agencies to maintain brand consistency and relevance.

• Initiated and directed the launch of the brand's presence on TikTok, successfully building an engaged audience of over 100,000 followers.

• Enhanced digital marketing efforts by leveraging new platforms and social media strategies to expand reach and strengthen consumer engagement.

• Collaborated with cross-functional teams to launch successful seasonal promotions, creating compelling content that boosted customer engagement and increased repeat business. Digital Marketing Lead, Bespoke Sports & Ent., 2018 - 2021

• Oversaw the entire digital marketing spectrum for both clients and the agency, including scriptwriting for commercials, graphic design, and the development and execution of long-term marketing campaigns.

• Managed the strategic execution of comprehensive social media initiatives, significantly enhancing online engagement and expanding brand presence across multiple platforms, which resulted in substantial audience growth and increased customer interaction.

• Led digital campaign strategies for high-profile clients such as Navy Federal Credit Union, Credit One Bank, and Academy Sports + Outdoors, driving notable increases in customer interaction and ROI.

• Directed innovative digital marketing solutions for major brands including Fiserv/First Data/Clover, Belk, Badger Sports, and the Carolina Panthers, consistently exceeding client expectations and performance metrics. Director of Social Media, Brixx Wood Fired Pizza, 2016 - 2018

• Orchestrated the digital content strategy for over 30 Brixx Wood Fired Pizza locations, devising and executing plans that significantly amplified social media reach and impact.

• Achieved substantial growth in follower numbers, click-through rates, and engagement across various platforms through targeted social media campaigns.

• Collaborated with local publications, influencers, and store managers to enhance brand promotion and adapt marketing strategies to specific market needs.

• Tailored communications and promotional efforts to align with local audience preferences, driving increased brand visibility and customer interaction for each location.

Digital Marketing Specialist, Freelance, 2014 - 2018

• Provided comprehensive digital marketing services to Hickory Tavern, significantly enhancing their online visibility and customer engagement through strategic content and targeted advertising.

• Executed tailored social media strategies for Socialtopias, resulting in substantial increases in reach, user interaction, and overall brand visibility on key platforms.

• Developed and managed innovative digital marketing campaigns for HopSpot, which significantly boosted brand awareness and drove increased web traffic through strategic online promotions.

• Spearheaded robust digital marketing initiatives for Roaring Riot and Motive CBD, effectively driving brand growth and establishing a strong digital presence through strategic content deployment and community engagement. Researcher, Sports Business Journal, 2015 - 2016

• Partnered with a leading sports publication to oversee and meticulously update critical listings, ensuring the publication maintained the highest standards of accuracy and reliability across its platforms.

• Safeguarded the credibility and reputation of both physical and digital formats by consistently maintaining up-to-date, precise, and comprehensive information that readers and advertisers could trust.

• Worked closely with cross-functional teams to streamline workflows and improve operational processes, ensuring all updates were delivered on time and met the needs of diverse stakeholders.

• Proactively identified and resolved listing-related issues, ensuring seamless day-to-day operations and the consistent delivery of accurate and timely content to the audience. EDUCATION

Appalachian State University: Public Relations, Marketing, 2015

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