Marketing Analyst, Artificial Intelligence

TINOMUTENDA MILLIA NYAHWA

***** ******** ******, *** ***, Bethesda, Maryland 20814 • 240-***-****

• ***********.******@***.*** • www.linkedin.com/in/tinomutenda-millia-nyahwa-30b0b459 EDUCATION

THE GEORGE WASHINGTON UNIVERSITY, School of Business Washington, DC Master of Science May 2025

Interdisciplinary Business Studies STEM (Artificial Intelligence, Digital Marketing and Analytics) NATIONAL UNIVERSITY OF SCIENCE AND TECHNOLOGY Bulawayo, Zimbabwe Bachelor of Science (Honors) November 2015

Applied Biology and Biochemistry

TECHNICAL SUMMARY

Technical Data Analytics Tableau Microsoft Excel Digital Marketing Analytics Google Analytics CRM Email Marketing Relational Database Management RFM Analysis SEO Programming language Python R Programming Relational Database Management SQL EXPERIENCE

VICTORIA STATIONERY 1980 Harare, Zimbabwe

Sales & Marketing Officer February 2022 - May 2023

• Built an online presence and market for Victoria stationery 1980 and conducted 12 marketing campaigns leading to being among top sponsors to the Zimbabwe Spelling Bee contests

• Developed digital marketing strategies, leveraging SEO and analytics tools to enhance client acquisition by 150%

• Elevated customer engagement through CRM integration, reducing turnaround time by 60% and increasing customer loyalty

• Trained a team of 3 sales interns in POS operation, CRM and live chat platforms

• Conducted analysis on customer data to optimize retention strategies and campaign personalization leading to expanded customer database.

OMNICONTACT (ECONET) Harare, Zimbabwe

Customer Sales Representative June 2020 - February 2022

• Improved customer engagement by building and maintaining customer experience by communicating courteously via telephone, Live Chat, and email, accomplishing an average customer rating of 89%

• Utilized data analytics tools to boost customer satisfaction by managing CRM achieving a 90% resolution rate for queries

• Improved customer service operations by reducing call handling time by 14% through efficient query management OGBLA SALES Harare, Zimbabwe

Sales Representative March 2019 - May 2020

• Spearheaded collaborations with major distributors such as Lobels, Delta Zimbabwe and Dairiboard Zimbabwe, driving a 45% revenue increase through effective contract negotiation

• Coordinated marketing content creation and distribution plans, achieving consistent year-over-year targeted growth

• Utilized Excel for data analysis to monitor quarterly product drive performance and adjust strategies accordingly ZEN CONCEPTS Harare, Zimbabwe

Sales and Marketing promotion Team Lead February 2017 - February 2019

• Executed market research and competitor analysis, providing insights enhanced promotional effectiveness

• Collated and communicated market information including market data, market research, trends, technological developments, competitor promotions, ranging, new products, category /promotional POS via frequent competitor audits and weekly market reports

• Established a strong CRM strategy with retailers, increasing brand visibility and securing key retail partnerships ADDITIONAL INFORMATION

Microsoft certificate Career Essentials in Generative AI (June 2024)

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