Digital Marketing Social Media

MARIJA RISTIC

***********@*****.*** • 840-***-**** • LinkedIn • Portfolio • Mechanicsville, VA

DIGITAL MARKETING & CONTENT STRATEGY

Social Media Web Property Management Online Reputation Management Visual Merchandising Digital marketing professional with 5+ years of experience in driving online growth through strategic marketing and digital content optimization, leveraging analytics and e-commerce platforms for enhanced campaigns and social media engagement. Expertise includes strong analytical skills, creative problem-solving, and effective project management, committed to delivering innovative marketing solutions aligned with corporate goals and KPIs. SKILLS

● Marketing: Email Marketing & Mailing Lists Social Media Management Website Optimization Display Advertising Event Coordination Content Creation Copywriting Community Engagement SEO

● Creative Tools: Adobe Photoshop Canva CapCut

● Programming Languages: HTML CSS

● Technical: Shopify Microsoft Office Suite Word Advanced Excel PowerPoint HubSpot PROFESSIONAL EXPERIENCE

Digital Marketing Specialist, Freelance Jan 2013–Present

● Elevated digital branding, social media content, and marketing strategies, increasing visibility and customer engagement for improved online traffic and promotional results.

● Developed and maintained tailored websites for small businesses, significantly boosting their online presence and infrastructure.

Marketing Specialist, Acosta Group / WIS International, Richmond, VA May 2021–Apr 2022, Mar 2024–Present

● Auditing key promotional campaigns and managing multiple projects, ensuring successful product launches, enhancing visibility, and achieving a 15% increase in client growth.

● Demonstrating exceptional communication skills while collaborating with the management teams of stores to execute visual merchandising strategies.

Merchandising Execution Associate, The Home Depot, Ashland, VA Apr 2022–Apr 2024

● Optimized planograms and pricing strategies, boosting customer engagement by 25% and improving satisfaction through enhanced marketing materials.

● Elevated district vendor score to the first-highest ranking, demonstrating excellence in project management and team efficiency.

Team Lead, Recovery, Retail Merchandising Support & Sales, Macy’s, Richmond, VA Nov 2019–May 2021

● Enhanced shopping experiences by implementing strategic initiatives within the fashion industry, and maintaining high visual design standards during peak periods.

● Led a recovery team of 10 to reduce operational expenses by 100% and improve inventory management, ensuring consistent product availability and supported brand representation. Career Break Dec 2016–Nov 2019

● Focused on personal and professional growth in child development, nutrition, and mental health during a career hiatus following relocation to the US.

Loan and Law Officer, Aik Bank, Nis, Serbia Jul 2008–Dec 2016

● Developed and implemented sales strategies and business plans in collaboration with management to achieve sales and volume targets.

● Created innovative payment solutions that decreased financial risks and enhanced client relationships, evidenced by a 100% improvement in client retention (KPI).

● Ensured compliance with internal policies, industry regulations, and accounting standards, as one of the credit board members.

PROJECTS

Learn and Play, RisticFam YouTube Channel

● Maintaining, editing, and creating content for the YouTube channel by promoting low-cost activities for kids with a 25% increase in followers.

EDUCATION

Google Marketing and E-Commerce Certificate, Coursera, Online Web Design Certificate, ITAcademy, Online

Bachelor of Science Degree and Graduate Economist, Faculty of Economics University of Nis, Serbia

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