Marketing

Rod Brown

**********@*****.***

Kew Gardens, NY *1415

516-***-****

SUMMARY

A results-oriented marketing manager with extensive experience in both consumer and business-to-business marketing. Major strengths are in the development of strategic marketing plans, product management, new product introductions, ecommerce operations, and sales force support. Expanded my experience by pursuing a sales position to integrate my marketing and general business expertise. EXPERIENCE

ASPEN REFRIGERANTS, New York, N.Y. 2015 - 2020

Account Manager

• Inside sales of refrigerant gases to commercial and wholesale accounts.

• Responsible for sales growth to assigned customer base and sales prospects.

• Develop long term relationships with customers based on competitive pricing and responsiveness.

• Achieved 9 out of 12 months first year sales targets.

• Maintained positive customer experience by providing valuable market information and customer service.

GOODMART, LLC, New York, N.Y. 2007 - 2015

Marketing Product Manager

• Product management and vendor procurement for internet reseller.

• Selected product lines for resale based on strategic plan.

• Improved web site content and customer shopping experience.

• Responsible for increasing on-line presence leading to a boost of 65% in traffic & orders

• Monitored competition and researched product/market trends.

• Increased sales by new product growth and profits with pricing strategy

• Managed and planned countless events, trade shows, company meetings and client presentations. PROFESSIONAL EQUIPMENT, INC., Hauppauge, N.Y. 2005 - 2007 Marketing Manager

• Directed marketing and merchandising for internet and catalog reseller.

• New product research, selection, and vendor negotiation.

• Writing, adding and editing web site content and improving navigational flow.

• Initiated competitive analysis of prices and market trends.

• Tracking of sales performance and analysis of key web metrics.

• Created all content for blog posts, brochures, website copy and email campaigns. Experience (continued) Rod Brown

CANON USA, INC., Lake Success, N.Y. 1992 – 2004

Marketing Manager

• Managed and implemented new product introductions: packaging, pricing, collateral materials, web site, training, warranties and service programs.

• Designed and executed advertising campaigns to support strategy.

• Developed promotional programs to achieve sales goals in retail channel.

• Prepared competitive analyses and pro-active plans to counter market conditions.

• Developed sales analyses, budgets, and forecasts for $300 million product line.

• Provided sales force support and presentations for major accounts.

• Conducted marketing research on customer satisfaction and future product needs. EDUCATION

M.B.A., Marketing Management, St. John’s University, Jamaica, N.Y. B.S., Marketing, St. John’s University, Jamaica, N.Y. PROFESSIONAL DEVELOPMENT

Proficient in Windows; Microsoft Office (Word, Excel, Powerpoint); Photoshop; Shopify

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