PRATHIBHA GOWDA
************@*****.*** 858-***-****
Portfolio:My_Portfolio LinkedIn: My_LinkedIn
SUMMARY
●InnovativeandpassionateUXDesignerwith5yearsofexperienceinsolving complex customer problems.
●Skilledinusingdesignthinkingtechniques, crafting end-to-end experiences, and balancing user needs with business strategy to create delightful products.
●Adeptatcollaboratingwithcross-functional teams, advocating for users, and driving innovation through actionable insights.
KEY HIGHLIGHTS
●DesignThinking:Expertise in driving ideation and alignment using design thinking techniques.
●Prototyping:Skilled in creating and testing both paper and digital prototypes to quickly validate ideas.
●User-Centric: Strong advocate for users, ensuring their needs are met through well-crafted designs.
●ResearchAwareness:Solid understanding of research best practices and their importance in the design process.
●Collaboration:Effective communicator and collaborator with researchers, designers, engineers, analysts, and product managers.
●End-to-End Experiences: Proficient in crafting experiences that align with cutting-edge retail strategies and business goals.
●FeedbackIntegration:Ability to incorporate feedback from various stakeholders to improve design outcomes.
●InnovationChampion:Drives innovation by deeply understanding customers and enhancing product usability.
SKILLS
●UserResearch,User Journey Mapping
●Wireframing&Prototyping
●High-Fidelity Mockups
●Front-End Development Design Support
●DesignPatternImplementation
●CollaborationwithCross-Functional Teams
●ProblemIdentification&Solution Exploration
●UsabilityTesting
●VisualDesign
●ComprehensiveDesignStrategies
TOOLS
●Sketch
●Figma
●Adobe(XD, Photoshop, AfterEffects, Illustrator, Dreamweaver, InDesign)
●Keynote
●Jamboard
●Canva
EXPERIENCE
Upwork — UX Designer, Product Design Platform
2019-2024
Key Projects
●DiscountFoodAlertMobileApp:End-to-end development and deployment of a mobile app to alert users about discounted food, resulting in increased user engagement and satisfaction.
●RestaurantMobileOrderingApp:Designed and implemented a mobile ordering solution for restaurants, improving user convenience and operational efficiency.
●FreshBlossomFlowerOrderingResponsiveWebDesign:Led the redesign of a flower ordering website, enhancing user experience and increasing customer satisfaction.
●OceanicRetreat:The All-Inclusive Escape: Led UX design for a luxury resort's digital platform, focusing on user-centered design, modern aesthetics, and seamless navigation. Developed a fully responsive website with an integrated, user-friendly booking system.
Responsibility
●RequirementGathering:Collaborated with teams to gather and analyze user requirements.
●VisualizationConcepts:Created visualization concepts, high-fidelity mockups, and interactive prototypes.
●DesignTools:Utilized Figma, Sketch, Canva and Adobe XD for wireframes, mockups, and prototypes.
●UserResearch:Conducted usability testing and developed user personas to inform design decisions.
●Collaboration:Worked closely with back-end development, visual design, product management, and customers.
Google — UX Designer, Credly Certified
2022-2023
●Createduser-centric designs for diverse clients, ensuring high usability and visual appeal across web and mobile platforms.
●Collaboratedcloselywithclientsanddevelopmentteamstoaligndesignsolutions with business objectives.
●Developeduserjourneys,wireframes, prototypes, and high-fidelity mockups.
●Actedasanextensionof the product team to support ongoing product development priorities.
●Drovetheimplementationofexistingdesignpatternsandstyleguides.
●Creatednewmockupsandcollaboratedcloselywithproductmanagement, software development, and marketing teams to ensure implementation met user expectations and requirements.
●Designednewexperiencesandcapabilitiestoenablesuccessfulexpansionof intermediary partnerships.
●Providedsupportandfeedbacktothesoftwaredevelopmentteamregarding front-end development design.
●Collaboratedwithproductmanagerstoidentifyproblemsandexploresolutions across all user groups.
●Designedandtestedthoughtfulsolutionsandexperiences. Project Management
●ProjectDescription:Led the end-to-end development and deployment of responsive design solutions for high-impact projects, including the Discount Food Alert mobile app, Restaurant mobile ordering app, and Fresh Blossom Flower ordering responsive web design, resulting in improved user engagement and satisfaction.
●DesignTools:Utilized Adobe XD and Figma to design user-centric interfaces, ensuring seamless performance and optimized user experiences across diverse devices such as mobile phones, tablets, and laptops.
●Documentation:Developed comprehensive case studies to document design methodologies, strategies, and successful outcomes, demonstrating a rigorous commitment to excellence and innovation in UI/UX design.
●SocialGoodInitiatives:Leveraged cutting-edge technology to advance social good initiatives, prioritizing accessibility and inclusivity in digital platforms, and significantly enhancing user engagement and satisfaction.
●Proficiencyin:Agile framework for project management and development, ensuring iterative progress and continuous improvement. E.I.Labs - UI Engineer
2012-2016 Bangalore, India
●Collaboratedwithseniordesignerstodevelopuser-friendly interfaces for web and mobile applications.
●Conducteduserresearchandusabilitytestingtogatherinsightsandimprove design decisions.
●Createdwireframes,mockups, and prototypes to effectively communicate design ideas to stakeholders and development teams.
●Assistedinthedesignandimplementationofresponsivefront-end solutions using HTML, CSS, and JavaScript.
●Participatedinbrainstormingsessionsanddesignreviewstorefineuser experiences and ensure alignment with project goals.
●Workedcloselywithcross-functional teams, including developers and product managers, to deliver high-quality design solutions.
●UtilizeddesigntoolssuchasSketch,Adobe XD, and Figma to create and iterate on UI designs.
Responsibilities
●Conducteduserresearchandgatheredinsightsthroughsurveys, interviews, and usability testing.
●Createduserpersonas, journey maps, and use cases to inform design decisions.
●Developedwireframes,mockups, and prototypes using tools such as Sketch, Adobe XD, and Figma.
●Designedandimplementedresponsivefront-end solutions using HTML, CSS, and JavaScript.
●Collaboratedwithcross-functional teams, including developers, product managers, and stakeholders, to ensure alignment on project goals and deliverables. EDUCATION
●GoogleUXDesignCertificate
Credly Certified Oct 2022-May 2023.
●WebDevelopment
University of California, San Diego, USA 2014-2016.
●MasterofScienceinComputerEngineering
R.V.C.E, Bangalore, India.
●BachelorofScienceinElectronicsandCommunicationEngineering G.S.S.S, Mysore, India.