Digital Marketing Social Media

David Scott Slovensky

Raleigh, NC ***** / Phone: 919-***-****

LinkedIn https://www.linkedin.com/in/slovensky

**************@*****.***

Summary: I am an experienced marketing professional with expertise in events, campaigns and digital marketing. My background includes campaign strategy and execution, events, asset creation, public relations, social media, sales enablement, and analytics. March 2024 – June 2024: Events Coordinator – Contract Work For Marken, Part of UPS Healthcare

• As a contract events coordinator & events accounts payable lead, I was the logistics owner for various Marken events with multiple responsibilities including attendance tracking, furniture & audio-visual selection, packing and shipping materials as well as label printing, collateral printing and promotional items selection and delivery.

"David did a great job on our New York facility launch event including identifying our audio visual needs and finding a way to address those needs." - Stephen Gillespie, Marken New York City Branch Manager 2021 – 2023: Events Coordinator/Digital Marketing - Vecima Networks

• As an event coordinator, I worked on the event selection, planning, messaging, staffing and overall execution of multiple events (both FTF and virtual) of various sizes for Vecima. This “execution” also included booth layout, sponsorship opportunities, and communication planning before…..during…..and after the event.

• I worked at Vecima as a full-time digital marketing producer/project manager. The digital marketing role included ownership of the website - www.vecima.com, and the internal enablement website. In my role as the website owner, I kept track of traffic and trends. We had a 25% YoY visitor increase by implementing SEO best practices such as updating keywords, HTML tags, backlinks, and using multiple Wordpress widgets and plugins. I tracked and reported our traffic numbers weekly by using Google Analytics.

• I owned the role of keeping our social media as a prime communication vehicle. In my time at Vecima, our LinkedIn followers increased by 9,211 which was an increase of over 150%. I also coordinated webinars with media partners like Light Reading.

“David is an absolute pleasure to work with. He is very knowledgeable about the tech industry and delivers. David makes work fun and enjoyable.” - Damian Canarapen, Light Reading Media David was responsible for several industry events that we worked together. His first question to me was always

"What can I do to make your life easier? I was always appreciative that he placed the needs of others before his own. David was always quick to respond and never afraid to lend a hand. David is dependable and Indispensable. I could always rely on David.” - Matt Williamson, Vecima Account Executive 2019 – 2021: Marketing/Events Manager - Contract Work For Companies Such As NetApp, SAS, and Cisco

• I performed contract work for companies listed above working on a variety of marketing activities. My main focus was on events, including digital webinars of various sizes and time lengths. An example is NetApp. At NetApp, I was responsible for North American events from planning to execution to ROI analysis. I worked on events where NetApp was either the host or sponsor/attendee. I implemented the 1question survey approach and the “YES” email that increased event attendance by 25%!

"I worked with David on NetApp events for our alliance with SAP. Not only did he manage accurately and successfully the pre-events activities with logistics preparation, invitation, registrations etc., but he also was a priceless source for all onsite tasks to work on during the events.” - Roland Wartenberg, NetApp Director, SAP Strategic Partner Lead

2018 – 2019: Lenovo – Campaign Marketing Manager

• I was responsible for the worldwide marketing campaign launch and ongoing marketing execution of Lenovo ThinkSystem DM & DE Series Storage Solutions, which included partnerships with NetApp and Veeam Software. I increased pipeline revenue by creating a campaign consisting of worldwide messaging, value proposition, themes, proof points and assets, ensuring easy translation in all geographies. This content was used in digital marketing, account-based marketing, FTF events, and media/analyst communications.

• I worked with agencies and analysts on the creation and usage of upper, middle and lower funnel assets. Asset creation included: product videos/images, SEO tactics, website updates, data sheets, white papers, banner ads, social media, infographics, newsletters and telesales scripts, as well as internal education updates.

• I directed Lenovo's Data Center Group presence, messaging and lead-generation at SAP SAPPHIRE, as well as NetApp Insight shows for both North America and Europe.

• I was awarded the Lenovo's Data Center Group “On The Spot Award” in Oct 2018 in recognition of my planning and execution work on my events.

• I worked with agencies and analysts on the creation and usage of upper, middle and lower funnel assets. Asset creation included: product videos/images, SEO tactics, website updates, data sheets, white papers, banner ads, social media, infographics, newsletters and telesales scripts, as well as internal education updates.

• 2000 – 2018: IBM Corporation – Campaign Marketing Manager For IBM Cloud Computing, IBM SAP Alliance, xSeries Servers, PartnerWorld Business Program

• I was responsible for the marketing direction for multiple IBM Cloud IaaS solutions, such as IBM Cloud Application Performance Manager. In 2016, I was the worldwide marketing lead for IBM Cloud for SAP Applications, working with sales teams.

• I was responsible for IBM Cloud event planning and execution for shows such as SAP Insider Road Shows, Gartner IT Symposium, and IBM InterConnect. In these shows, I selected speakers, booth staff and booth messaging. I also created the IBM Cloud Advisory Board Meeting. The purpose of these meetings was to discuss IBM#s cloud strategy with select customers and BPs, ensuring our direction was in line with their need.

• I was responsible for the overall marketing launch and messaging for joint IBM SAP offerings. By working with IBM geography marketing and sales leads for execution, I was able to launch global offering campaigns meeting all deadlines. I developed the IBM SAP Alliance webcast channel. The IBM SAP Knowledge Center,” resulting in 567 validated leads and 5,000 responses.

• I was responsible for the overall marketing launch and messaging for joint IBM SAP offerings. By working with IBM geography marketing and sales leads for execution, I was able to launch global offering campaigns meeting all deadlines. I developed the IBM SAP Alliance webcast channel.!The IBM SAP Knowledge Center,” resulting in 567 validated leads and 5,000 responses.

• I coordinated product review articles for xSeries, BladeCenter and Intellistation in trade journals, such as PC Magazine and eWeek. I produced over 50 positive reviews in 2 years. In 2006 the role was expanded to WW xSeries Marketing lead for xSeries BP programs such as the Intel Joint Marketing Program. My responsibility was to ensure we spent all our allocated marketing dollars before the appointed deadline.

• I was responsible for leading the North American route execution meeting to analyze OI metrics and drive actions to increase overall revenue from the web route. I created client-representative level metrics to show strengths and weaknesses in driving web revenue through personal pages

• I implemented a "site health" program to clean up inactive personal page sites which resulted in finding over 100 SMB customers who did not even know they had personal pages. For IBM.com, I led newsletter production and all recognition awards and team-building activities. I wrote the Web Build/Modification/Tear Down” section within the IBM.Com Guide-To-Operation Manual.” This illustrated how various web experiences are built and maintained for a variety of customers.

• I developed the PartnerChoice metrics system to analyze product revenue percentages within PCD and by telesales rep, as well as 15 other metrics. I helped increase U.S. PartnerChoice electronic revenue from

$546K in 2002 to over $7M in 2003. I corrected 65 navigational issues of various complexities on PartnerWorld.

1998 – 2000: Magellan Laboratories – Marketing Manager 1995 – 1998: Indelible Blue – Marketing Manager

1990 – 1995: Triangle Business Journal – Advertising Sales 1989 – 1990: News and Observer – Customer Service

Additions

- Education: 1988 graduated with a BA in Journalism (advertising focus) from UNC-Chapel Hill

- Skills include: Cvent, SEO, SalesForce, Canva, HubSpot, Microsoft 365, ON24, and Zoom Portfolio Sample Below

Warehouse Facility Launch Webinars

Small Booths Large Booths

Videos Project Management Example

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