Marketing Communications & Media Manager

MARY ELLEN BRODERICK

Call/Text: 313-***-**** E: ****.*****.********@*****.*** LinkedIn Portfolio WRITER BY NATURE. BULLDOG BY NURTURE. The architect behind complex issues requiring strategizing, analyzing, creative and analytical skills for engaging on-time solutions. Cut through unnecessary bull. Great at balancing acts. Comfortable in scenarios that need careful diffusing so artfully done, no one suspected the chaos behind it all. Create peace-of-mind because I ensure minor and major details are complete. Award-winning writer. Additionally, fluent in determining project specifications, schedules, budget restrictions, and client demands. Budget conscious. Embrace old & emerging platforms and tools. Accomplished at building and maintaining respectful relationships on a global scale from C-Suite to plant floor. Operate well in endless circumstances and quite handy to have around. HIGHLIGHTS

● Always curious and taking what is good, beyond.

● In my long-term contract at Ford Motor Company, I helped change and transform culture in/around IT via communications and learning & development. My efforts were recognized & lauded by leadership.

● Writer, producer, and manager of cross-media know-how including planning, developing, and implementing content, on-brand messaging, storytelling tailored to various platforms.

● Helped flourish a small law firm - one of only ten nationwide representing State Farm’s subrogation files that went big for it went bust in 2008 - employing a business- partner and customer-first mindset.

● Bring new thinking and creative solutions that work within the realm of clients’ brand and budget.

● Shepherd simultaneous projects often with unrealistic deadlines producing world-class results.

● Creative and account manager for brands including Chevrolet, Chevy Dealer Associations, DuPont, GMC, Cadillac, Delta Faucet, ACDelco, and others.

● You’ll come to rely on my ideas, new paths & thinking I explore and implement. WRITING AWARDS: Target Award: Direct Mail >$300M SelectCare Target Award: Direct Mail Under $300/M Pearle Vision Annual Healthcare Advertising Awards: SelectCare Client Print Ad: Merit :30 Radio: Bronze; POP Poster & Print; Gold; Caddy Award : Merit Radio Revenge of the Nerds CBS-TV/DETROIT RECOGNITION: Top 10 Blue Oval Ford NA Contributor, Ford Culture Hackathon Winner, Ford Global D&I Nominee, Eventeer Nominee for Global Ford Virtual IT Conference COMMITTEES: Michigan Council of Women in Tech, Association of National Advertisers (ANA) Digital & Social Media Committee as well as Leadership Committee

EDUCATION STUDENT TEACHER

University of Detroit Bachelor of Arts Major: English Minor: Major Detroit, MI College for Creative Studies Former Adjunct Instructor Copywriting 1 & 2 Detroit, MI TOOLS PLATFORMS

A/B Testing Adobe (Illustrator, Photoshop) Agile Methodology Art Direction BaseCamp (PM) Calendar Camtasia: Video, Recording, Editing Canva Design Direct Email GXS (Supply Chain Management) HTML Hubspot JavaScript MailChip Marketo MS Word, PowerPoint, Excel, Teams, SharePoint Open Source Ticket System (OTRS) Outlook People Fluent (Human Capital Management) SaaS (Microsoft Teams) SEO Time Matters (Law Practice Management) UX Visio WordPress (CRM) Yammer If I don’t know it, I quickly learn it.

MARY ELLEN BRODERICK

Call/Text: 313-***-**** E: ****.*****.********@*****.*** LinkedIn Portfolio PROFESSIONAL EXPERIENCE

Freelance Communications Consultant Michigan 2001 - Present INTO EVERYBODY’S BUSINESS My duties run the gamut. Involve myself in all phases of a project from development, execution to delivery to ensure the final product is of highest quality. Liaise with clients, employees, media, and influencers. Projects include event management & materials, collateral, customer & corporate newsletters, editorial, publications, product training & education, direct marketing & advertising.

● Clients include Henry Ford Health, Focus:HOPE, Mars Advertising, Yaffe Advertising, ELJ, PC., et al.

● Retained a law firm’s elite status as 1 of only 10 firms representing State Farms subrogation files 5-years running.

DuPont Marketing Communications & Media Manager Michigan 6/2023- 11/2023 AMPLIFIED VOICE Improved company and executive visibility by securing coverage with top-tier media by arranging executive and SME visibility via speaking engagements virtually and in-person at global events. Tedlar® PR/media relation SPOC.

● Built and promoted reputation through internal and external communications.

● Designed, built, and executed email and direct mails end-to-end employing campaign tools.

● Initiated and arranged executive and SME visibility through speaking engagements at global events

● Developed and implemented internal and external communications to achieve business objectives.

● Improved company and executive visibility by securing coverage with top-tier media.

● Developed content for end-to-end omni-channel messaging via integrated marketing plan & content for websites, digital & social platforms, and trade shows. A2MAC1 Communications & Marketing Manager Michigan 9/2022 - 2/2023 BENCHMARKING Led strategy, production and measurement of marketing communications activities to create results-oriented integrated marketing campaigns driving awareness and preference for the brand in NA.

● Developed internal and external communication materials to achieve target objectives.

● Created and managed a yearly NA marketing budget with counterparts in France.

● Designed exhibit booths for national conferences, writer of promo, collateral, sales & booth content. Ford Motor Company Knowledge Management Expert/Consultant Michigan 9/2017 - 7/2022 THINK FORD FIRST Crafted content and created events to influence adoption of complex and ordinary practices worldwide. Created, managed & marketed global IT virtual conferences, learning experiences, exhibits, articles, and programs to help develop better performing individuals/teams to transform & improve work and learning culture attracting Ford Motor employees from 5 continents across the organization.

● Drove alignment to adopt easy-to-understand messaging & initiatives across the IT org globally.

● Crafted content around culture, people, and projects to influence adoption of practices in IT, working with unique global internal leadership and teams including South America, Europe, India and China.

● Transformed & promoted a better work & learning culture at Ford via digital content, programs, events.

● Beginning as an IM from a Ford director, I was asked to lead a small team to help conceive, define, execute, promote, and launch the first-ever global virtual software conference in 66 days. Results: award-nominated event with over 3K attendees from 5 continents. MARY ELLEN BRODERICK

Call/Text: 313-***-**** E: ****.*****.********@*****.*** LinkedIn Portfolio Leo Burnett Detroit Account Manager Michigan 1/2017 - 8/2017 ONE SMART RESOURCE Day-to-day management of digital, broadcast, OLA, and traditional advertising for Cadillac, Buick & GMC Certified Service. Developed and managed project briefs and timelines.

● Authored Creative Briefs designed to inspire and engage assigned teams to create projects based on research, clients’ needs, and other data like economic changes, incentives, and awards

● Planned yearly editorial calendar & pitched ideas for GMC Life site.

● Worked directly with clients, managed internal relationships including legal, creative, production, IT, etc

● Brought new thinking and creative solutions that worked within the realm of clients’ brand and budget.

MSX International Global Implementation Specialist Michigan 7/2012 - 1/2017 MANAGED PROJECTS & PEOPLE Helped launch complex programs on a global scale in the US, Canada, Chile, Israel, Germany, UK, Australia, and India. Produced communications for internal & external audiences -- client presentations, newsletter, articles, and various materials.

● Mitigated risks while keeping the team focused on meeting milestones, deadlines & end goals.

● UAT Tester

● Researched country-specific legs & regs. Writer of client training how-to guides.

● Conducted weekly new hire orientations for automotive clients including Comau and Ford.

● Researched, analyzed and wrote articles, powerpoint presentations, surveys & other comms for clients.

● Identified gaps then supported with research, industry trends into easy-to-digest content for talking points to overwhelmed account teams losing credibility as SMEs, potentially opening the door to competitors. Launched in Germany, UK, and Australia. Campbell Ewald Advertising Senior Copywriter Michigan 5/ 2008 - 6/2012 IDEA MACHINE FOR CHEVY & OTHER BIG BRANDS Fast-paced environment required stamina, patience, humor, and talent. Cross-media know-how included writing for training, sales & pro bono videos, collateral & promotions, direct, print, broadcast & radio. Delivered quality work for big brands for national, regional and local clients.

● Writer of cross-brand, loyalty, field sales, direct marketing content for Chevy Tier 2 - 3 a $400M account

● Designed, built, and executed email and direct mails end-to-end employing campaign tools.

● Developed integrated campaigns for local, regional and national markets. College for Creative Studies Adjunct Copywriting 1 & 2 Instructor Michigan 2006 - 2008 TEACHER Pursued & booked respected guest speakers within the ad agency industry for real world wisdom and connections. Worked to find scholarships and internships for my students.

● Helped visual art students hone the craft of writing, marrying art & commerce. PROFESSIONAL REFERENCES

Serene He Ford Motor Company Head of DevOps ***@****.*** Marcia Papalas Ford Motor Company L&D Manager ********@****.*** Romy Roupinian Bank of America VP Marketing ****.*********@****.***

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