Social Media Marketing Specialist
Resume:
Marketing Specialist & Grahic Designer
S k i l l s
English - Advance Level
Spanish - Native Speaker
E d u c a t i o n
D i g i t a l Marketing P r o f essional 2023
George Brown College, Toronto.
U s e r E x p e r i e n c e D e s i g n - 2 0 2 2 - 2 0 2 3 IT Technician 2013- 2016
Technological Education Center No. 61 - Mexico
As a marketing s pecialist and g r aphic designer, I combine c r eative s t o r y t e l l i ng w i t h data-d r i v en s t r a t egies t o c r a f t campaigns t hat engage and i n s p i r e action. With expertise i n SEO content, g r aphic design, and p l a t f o rm-s pecific s t r a t egies, I c r eate impactful v i s uals and campaigns t hat a l i gn w i t h b r and goals. My passion f o r b l ending aesthetics w i t h f unctionality ensures e v e r y p r o j ect r e s onates with t he audience and delivers measurable r e s u l t s meeting KPIs s e t by my t eam. Critical Thinking
Time Managment
Customer Relationship Managment
Creative Problem-Solving
SEO & SEM Optimization
Collaborative & Cooperative
W o r k E x p e r i e n c e
Marketing & Sales Intern Brainstation 2023 Part-Time Develop strategies well aligned with the KPI focusing on brand strategy and awareness. Create and schedule engaging, audience-focused content across platforms like Instagram, LinkedIn, and Facebook.
Develop brand awareness for through CRM software and strategy implementation. Manage community interactions, respond to inquiries, and foster engagement to enhance user experience. Track social media analytics and optimize campaigns for lead generation and audience growth. SEO Specialist & Copywriter Platzi E-Learning Platform 2016 - 2019 SEO Specialist & Copywriter
Develop keyword-optimized content for web pages, blogs, and course descriptions to enhance search engine rankings.
Conduct keyword research to align content with user intent and e-learning trends. Analyze SEO performance metrics and refine strategies to drive organic traffic and enrollments. Collaborate with course creators to ensure content is engaging, informative, and SEO-friendly. C e r t i f i c a t i o n s
Hubspot Inbound Marketing Certification
Hubspot Social Media Marketing
Hubspot Digital Marketing
Hubspot Google Ads
Hubspot Marketing Analytics
Udemy Storytelling Focus on UX
Hubspot SEO & SEO II
L a n g u a g e s
Paid Advertising
Data Analysis and Reproting
Figma, Canva, Capcut
Photography and Edition
Storyteller and Keyword Research
Adobe Creative Suite
Committed and Passionate About My Work
C A R L O S D E L A R A
Social Media Designer ILSC Education 2023
Developed and executed social media campaigns, using Canva, Figma, Adobe Photoshop, and Adobe Illustrator to produce engaging graphics and visuals aligned with brand strategy. Increased brand awareness and engagement by actively responding to followers, managing interactions, and fostering partnerships with influencers.
Analyzed campaign performance and audience metrics to continuously refine strategies, resulting in improved engagement and growth across social media platforms. ********************@*****.*** Toronto, Canada,
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