Social Media Digital Marketing
Resume:
RANDY FELDMAN
Northern New Jersey
551-***-**** ************@******.***
Digital marketing professional with 24 years’ experience in search engine optimization (SEO), pay per click (PPC), management, email marketing, blogs, social media management, web advertising and portal management, website development and management. Continuing education instructor at William Paterson University and Glen Rock Community School, Introduction to Internet Marketing, Social Media, Search Engines, and Introduction to eBay. Possesses BA from William Paterson University.
PROFESSIONAL EXPERIENCE
WE B VINYLS
Owner
eCommerce site bringing to market used media in the form of LPs, 45s, DVDs, CDs, cassettes, 8-Tracks and books on multiple platforms.
Developed the Digital Marketing, Inventory control, shipping, purchasing from the ground up. My activities included:
Developed and launched blog, eBay store, and Discogs.
PPC campaigns for Google and Bing
Search engine optimization: meta tag coding
Social media deployment: Facebook, Twitter, Pinterest, Google+, and You Tube
Authored and made recommendations from reports to management based on data from Google Analytics, Web Trends, Facebook Insights, You Tube, and Twitter Analytics
NDC DISTRIBUTORS – CONTRACT
Internet Marketing Manager
Developed the Internet Marketing department for client from the ground up. My activities included:
Developed and launched WordPress website and blog
PPC campaigns for Google and Bing
Search engine optimization: meta tag coding
Email marketing templates and lists
Wrote training manuals for web applications
Social media deployment: Facebook, Twitter, Pinterest, Google+, and You Tube
Authored and made recommendations from reports to management based on data from Google Analytics, Web Trends, Facebook Insights, You Tube, and Twitter Analytics
VISION RESEARCH, (AN AMETEK COMPANY), Wayne, NJ 2008 – 2016
e-Marketing Manager
Responsible for Vision Research's Internet brand, including, websites, blogs, SEO, PPC email marketing programs, reputation management, local language programs (Spanish, French, German, Italian, and Japanese websites and marketing collateral), web portal management, blogs, social media management (including Facebook, Pintrest, Twitter, Google+, StumbleUpon, You Tube, Vimeo). Manage third party directories. Working Knowledge of Adobe Creative Suite.
Successfully launched six websites during my tenue.
Developed and launched local language MicroSites in Spanish, French, German, Italian, Chinese, and Japanese
Launched and maintained e-commerce store generating in excess of $100,000 in annual revenue
Wrote and presented five-part webinar titled “Social Media and Leveraging the Internet: Marketing” for AMETEK, Vision Research’s parent company, to a worldwide audience.
Developed marketing program for industry portals, all social media platforms, and email marketing two 35,000 subscribers
LEEB CAPITAL MANAGEMENT, New York, New York 2006 – 2007
Internet Marketing Manager,
Responsible for operations and administration of 10 websites across the entire Leeb brand. Performed search engine optimization for all websites across the brand utilizing both manual and automated submission. Established Commission Junction affiliate programs for each publication with a total of 750 affiliates Managed and maintained 14 different e-mail lists. Cross-promoted various newsletters in the Leeb family of publications. Developed relationships with advertising and direct marketing agencies. Originated, administered and reported on co-registration programs with third party vendors.
Developed and launched LeebIPOInsight.com and LeebHedgeFund.com
Increased search engine ranking on Google and Yahoo from positions in the 20’s to the top three.
Created and managed Google, Yahoo, MSN and Kanoodle pay-per click programs, achieving click through rates as high as 75%
Freelance Internet Marketing Consultant, New York Metro Area 2003 – 2006
Performed search engine optimization utilizing both manual and automated submission. Provided e-mail and list management and maintenance. Coded, sent and tracked e-mail blasts
Successfully managed 35 websites through complete project life cycle from inception to launch
Developed in-house affiliate programs averaging 175 affiliates
Designed and managed direct marketing pay per click programs
Created gift registry programs
Consistently increased search engine rankings on Google and Yahoo
RANDY FELDMAN
Page 2
Northern New Jersey
551-***-**** ************@******.***
CHURCHILL CORPORATE SERVICES, Hawthorne, New Jersey 2001
Internet Marketing Manager,
Managed planning, design, construction, programming, content and site management for: www.furnishedhousing.com, www.churchillsuites.com, and www.churchillcorp.com. Supervised day to day operations of the Internet Marketing Department, Provided both HTML and image management maintenance to all web sites Developed relationships and negotiated contracts with vendors, including web design and programming firms and freelance professionals
Directed construction of sites with Microsoft Project
Maintained integrity of projects with Microsoft Visio
Developed and maintained search engine and employment web site advertising campaigns
Created and managed GoTo.com Pay-Per-Click search engine program - in the 11th week of the program traffic (unique visitors) doubled from the start of the program
Developed and managed affiliate program with 1750 affiliates through Commission Junction
Interacted and coordinated with in-house marketing, sales and general management to insure consistency across the brand.
MMT SOLUTIONS, INC. Parsippany, New Jersey 1999 – 2001
Internet Services Manager; Project Manager
Managed planning, design, construction, programming, content and site management for the following web sites: www.bellsouth.com, www.dormz.com, www.flower.com, www.publicfilmworks.com, www.chadbratzke.com, www.bikerbilly.com, www.lawrencevilleclub.org, and www.lostandfound.com. Coordinating all necessary programming elements. Providing technical and customer support on pertinent issues dealing with our services. Administered day to day operations of the web hosting department
Managed planning, design, construction, programming, and delivery of 2000 Nabisco Annual Report on CD-ROM
Laser Eye promotional CD-ROMs
Building a team of graphics and programming specialists
PRIOR RELEVANT EXPERIENCE
WE B SPORTS
Chief Executive Officer
Brought to market professional sports licensed products.
The company employed eight salesman from Maine to Florida.
Represented over 20 manufacturers, placing product in team centers, sporting good stores, venues, pharmacies, and gift shops.
Company had $1 million in sales for 18 consecutive years.
Partnership with the New Jersey Devils of the National Hockey League. Developed the Devil’s Den team center concept. The devils marketed their New Jersey Devils’ mascot on apparel, collectibles, and toys.
LONG ISLAND KNIGHTS, United States Basketball League (USBL),
Vice President and General Manager
EDUCATION
B.A., Communications Arts, Minor in Business Management, William Paterson University, Wayne, New Jersey
OTHER PROJECTS
Freelance writer and photographer for magazines in the antiques and collectibles markets:
Gameroom Magazine – Contributing Editor; Monthly columnist “The Feldman Factor;” Antique Week,
Collectors’ Showcase. Mid-Atlantic Antique Monthly
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