Marketing Manager Social Media

Steven McAlester

***********@*******.*** 720-***-**** www.linkedin.com/in/steven-mcalester-491419163 SKILLS

Digital Marketing Brand Management Cross-Functional Collaboration Multi-Channel Content Strategy Campaign Development Social Media Marketing Stakeholder Relations Data Analysis Marketing Automation CRM Systems Adobe Creative Suite Microsoft Suite Project Magement PROFESSIONAL EXPERIENCE

International Trade Association

Marketing Outreach & Communication Manager

Washington, D.C.

February 2024 – Present

• Designed outreach communication plans across multiple channels, achieving a 20% increase in engagement with key audiences, including Chambers of Commerce, U.S. businesses, and trade associations.

• Launched strategic marketing initiatives that expanded the customer base by 15% within the first quarter of implementation.

• Delivered technical reports to stakeholders, providing actionable insights and improving decision-making by 25%. American Chemical Society

Product Marketing Manager

Washington, D.C.

August 2022 – January 2024

• Developed comprehensive marketing strategies that increased user acquisition rates by 18% and boosted retention by 12% pre-product launches.

• Partnered with Education and Events teams to ensure consistency in messaging during expos, contributing to a 22% rise in attendee satisfaction scores.

• Enhanced website conversions by 30% through data-driven email marketing campaigns and social media outreach, informed by meticulous KPI tracking.

Xcel Energy

Marketing Analyst

Denver, CO

March 2022 - August 2022

• Conducted competitive analyses and market research, enabling targeted strategies that improved category understanding by 25%.

• Created Excel models to map partnerships and development strategies for 120+ clients and 150+ prospects, resulting in a 15% increase in stakeholder buy-in.

• Presented data-driven insights that supported executive decisions, streamlining future partnership strategies. S&J Incorporated

Digital & Brand Marketing Manager

Denver, CO

February 2021 – March 2022

• Directed the redesign of marketing collateral, leading to a 25% improvement in digital interaction and customer engagement rates.

• Grew Facebook following by +205% (from 260 to 792) and Twitter following by +195% (from 218 to 642) within one year through strategic content planning.

• Increased email marketing click-through rates by 15% by refining email design and segmentation strategies. LEADERSHIP EXPERIENCE

American Marketing Association– Collegiate Chapter Vice President Petersburg, VA

• Coordinated events with 100+ professionals and recruiters, successfully bringing 10+ companies to campus events attended by over 150 students.

• Conducted data-driven recruitment research that resulted in 10+ accounting firms hiring 250+ students from campus events.

EDUCATION

Virginia State University – Business Marketing, Bachelor of Arts Petersburg, VA AFFILIATIONS & CERTIFICATIONS

• Affiliations: American Marketing Association, Alpha Phi Alpha Fraternity Inc.

• Certifications: SAP Certified – March 2019, Six Sigma Certified – March 2019, Google Analytics – December 2018

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