Digital Marketing Social Media
Resume:
John Lorefice
East Moriches, NY *****
***********@*****.***
Summary
A polished advertising/marketing professional with a wide-range of talents and abilities. Over 20 years’ experience w/emphasis on brand management, creative writing for advertising, video content creation, digital marketing campaign implementation, content creation and placement, distribution of organic and PPC advertising and email marketing. Hands-on w/all digital products including; Google Ads, Google Analytics, Looker Studio, Search Console, Meta Ad Manager, Hootsuite, Buffer, Sprout Social, SEM Rush, Constant Contact, AWeber.
iGo Marketing and Entertainment - February 2023 - Present
Digital Marketing Manager/Video Content Producer
●Media relations, media buying and placement. Digital marketing promoting ticket sales, on-site event production, video production and editing, creative ad layout and design and distribution.
Insula Capital, Atlantic Home Capital - July 2021 to December 2022 Marketing Director
●Manage the overall marketing direction, content creation and execution for three individual companies.
●SMS and email outreach/advertising.
●Google ads/Facebook ads management.
Heatherwood Luxury Rentals - January 2015 to July 2021
Digital Marketing Manager/Multi-Media Production and Content Specialist
●Create brand awareness. Drive traffic organically, and through PPC advertising.
●Manage Google Ads, Google Analytics, Google Data Studio, Search Console, Facebook Manager, Campaign planning, creation and implementation. Create digital performance analysis, and website analytics reports.
●Initiate targeted content strategy, determine relevant channels for distribution, create all elements and disseminate.
●Create social media calendars and content distribution schedules.
●Creative writing, blogging, interoffice communications, script writing, content editor, campaign headline creation.
●Email marketing using various platforms (Constant Contact, Mailchimp Aweber), A/B Testing.
●Layout, design and implement print marketing materials for, in-house and out-of-house distribution.
●Create, shoot, edit & produce videos for use on company websites, YouTube & other SM outlets.
●Interior and exterior real estate photography; post-production using Adobe Lightroom and Photoshop.
Your Home Center - February 2013 to January 2015
Digital Marketing Director
●Create social media calendars and content distribution schedules.
●Create brand awareness and help drive traffic to website, storefront and other SM channels.
●Manage email marketing campaigns, Google Ads/Analytics, Facebook planning and advertising.
●Layout, design and implement all print marketing materials for, in-house and out-of-house distribution.
●Maintain company web sites design & manage pages using Adobe Business Catalyst CMS.
●Write and produce radio/TV scripts and promotions.
●Create in-store events, customer referral programs and community outreach programs.
WLNY-TV - October 1998 to February 2013
Marketing Director/Production Director
●Manage Marketing, Promotion & Production personnel.
●Write, produce, direct & edit commercial advertisements, promotional spots. Draft production budgets & schedules. Secure talent, supervise voice-over sessions, direct & produce subsequent edit sessions.
●Create/Write all marketing, advertising & promotional material including; newspaper advertisements, direct mailers, media kit inserts, outdoor marketing materials, web advertising & specialty promotional items.
●Work directly with account executives, advertising agencies, content distributors, media buyers & production companies.
●Create legal Id's, news promos and nightly news teases.
●Coordinate contests, promotions, special events & presentations.
TOPLINE Advertising - October 1993 to October 1998
Senior Producer/Writer
●Create, write, produce & manage all broadcast and print production.
●Write scripts, treatments, production budgets & schedules, secure video & film crews. Produce & traffic all radio and TV broadcast material. Secure voice talent, direct recordings sessions, produce & edit all.
●Attend client/creative meetings as needed.
●Held an additional title; as Broadcast Production Manager.
Education
Dowling College / Suffolk Community College-Bachelor’s Degree: Communications
Applications:
Google AdWords, Google Analytics, Google Search Console, Google Tag Manager, Looker Studio, Meta Ad Manager, Meta Business Manager, Hootsuite Pro, Web Building, HTML, Adobe Photoshop, Premiere Pro, Lightroom, WordPress, Pro-Tools, Web-Based Broadcasting Audio and Video. Constant Contact, Mailchimp, Aweber, Yardi, RentCafe, Yardi Voyager, Yardi CRM.
Skills
●Digital Marketing Director, Content Creator, Content Strategist, Social Media Manager.
●Google AdWords/Analytics, Keyword Specialist for Search, Display & Video.
●Photography, Videography, Production, Direction, Editing.
●Email Marketing, Affiliate Marketing, Multi-Channel Communication.
●Web-Building/Maintenance, HTML, CMS.
●Writing and Production (for Digital, Social Media, Streaming, Podcasts).
●Print Layout and Design, Logo Creation, Media Production.
●Advertising & Marketing (Traditional & New Media).
●Creative Writing, Blogging (Long Form/Short Form).
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