Marketing Director
Resume:
Lisa Ann Cane
Director Of Marketing
DIRECTOR OF MARKETING Marketing professional with over 30 years of experience leading corporate and brand marketing for multimillion dollar companies across diverse industries. Respected leader of creative teams, marketing teams and project teams. Develop, create and implement marketing campaigns that effectively reinforce and build brand images. Highly skilled in the technical, conceptual and content development of sales-driven collateral, programs and trade shows to drive record-high marketing campaign response rates and execute successful product launches.
Contact
Address
Buford, Georgia 30518
Phone
*********@*****.***
Technical Profile
HTML
Google Drive
QuickBooks
Oracle
Google Workspace
Salesforce
WordPress
Google Analytics
Canva
Microsoft Suite
Microsoft Project
Office 365
Google Docs
Adobe Creative Cloud
Google Ads
Cloud Services
Social media sites
Competencies
Project & Marketing Team
Leadership
Marketing Strategies &
Campaigns
Product Positioning & Branding
Sales Collateral & Support
Social Media Management
Work History
2018-10 -
Current
Director of Marketing
RIIFO, Buford, GA
Implement marketing department for start-up company in US
Develop and write press releases, technical documents, sell sheets and other collateral
Developed metrics and measured success in order to further penetrate marketplace
Devised marketing plans using digital strategies, print advertising, and word of mouth tactics
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
Created content and promotional materials to drive engagement and conversions
Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies
Created and managed marketing budget, ensuring
maximized ROI
Oversaw preparation of marketing copy, images, videos, emails, and other collateral
Analyzed and reported on KPIs to validate and
demonstrate success of marketing campaigns
Created and managed social media campaigns to
increase brand engagement increasing interaction by at least 7-8% monthly
Launched successful digital marketing campaigns that achieved goals for increased website traffic with 65% new users monthly and decreasing bounce rate to just over 1% 2017-07 -
2018-10
Brand Marketing Manager
Mimaki USA, Suwanee, GA
Manage marketing team of 4
Launch WeAreWideFormat ad campaign generating buzz in industry and increasing new prospects by 28%
Produce several product and highlight videos of new and existing products within product line with views and click- throughs of over 35% in social media and emails
Successfully launch several lead-generation campaigns and nurture them to qualified lead status with interest of almost 50% and conversion of 13%
Business, Marketing & Product
Launch Plan Authoring
Trade Show Booth Design,
Logistics and Follow-up
SEO and Web Admin
CMS Systems
Project Management
Continually maintained and improved company's
reputation and positive image in markets served
Established, initiated and optimized business development strategies based on company targets, product
specifications, market data, and budget factors
Analyzed and reported on KPIs to validate and
demonstrate success of marketing campaigns
Created and managed social media campaigns to
increase brand engagement
Devised content strategy to effectively engage target audiences
Managed budget allocation and resource utilization to maximize marketing ROI
Developed creative presentations, trend reports, kitted assets, and product data sheets
Improved website visibility through development and implementation of SEO strategies
2015-04 -
2017-07
Product Marketing Manager
Mitsubishi Electric Cooling & Heating, HVAC, Suwanee, GA
Redesign hero collateral for residential and light commercial product lines
Create and develop technical manual for residential and light commercial product lines
Create cross-departmental communication lines and new processes to ensure all information is conveyed correctly
Maintain calendar for all product launches and updates
Work closely with vendors, Regional managers and sales teams to gain insight into needs of customers
Implement and manage several Ductless Rewards
programs resulting in 18-20% increases in sales and 33% more participation than expected
Communicated value and position to sales team and developed tools to support selling process
Planned new product external launch and release while managing cross-functional implementation of plan
Collected requirements from end-customers and business partners for product upgrades, added features and new product development
2014-04 -
2015-04
Marketing Manager
Halco Lighting Technologies, Norcross, GA
Establish and execute social media presence
Write and create press releases and other customer-facing materials
Manage event and trade show schedule from booth
design, show floor selection, logistics and managing messaging
Manage open house event for new warehouse with 85% attendance based on invitees
Develop several press releases and publish
Create email/direct mail campaigns to gain awareness with 11% conversion
Maintain trade show schedule, new graphics, logistics and work events
Maintained documentation, detailing assignments, in- progress work and completed project milestones
Created and managed social media campaigns to
increase brand engagement increasing awareness of 12% 2011-06 -
2014-04
Marketing/Project Manager
BSI, Norcross, GA
Manage website redesign and implementation – both Sales cloud and Force.com customer portal
Manage trade show schedule from booth design, show floor selection, logistics and managing messaging
Redesign and manage website content and design using Sitefinity CMS & Adobe Creative Suite increasing users by 7% monthly
Manage SEO to move company and products to higher Google placement
Salesforce.com master including sales cloud, service cloud and customer portal – integral part of implementation of both Sales Cloud and Customer Portal
Develop social media strategy for company through Linked In, Facebook and Twitter
Implement Act-On email/Marketing Automation software – creating drip email campaigns, web-to-lead forms, website tracking, campaign ROI, landing pages and reporting of all marketing activity
Planned, designed, and scheduled phases for large projects
Developed and initiated projects, managed costs, and monitored performance
2007-10 -
2009-10
Marketing Manager
Maytronics US, Inc, Norcross, GA
Multi-million dollar International manufacturer of robotic pool cleaners
Established US Marketing Department with limited resources and ahead of schedule
Implemented “book of processes” for Israeli management to use in US
Developed programs and merchandising to introduce Dolphin to US market
Initiated rebate program with postcards, posters, counter cards, $25 rebate, securing 24 dealers within one week, mailed to over 65,000 consumers
Generated 5% in sales and exposure into untapped market
Secured $2mil account as result of pull-through
Education
1991-08 -
1993-05
MBA: Marketing
University of San Diego - San Diego, CA
1988-08 -
1991-05
Bachelor of Science: Marketing
University of Hartford - West Hartford, CT
Dean's List, Fall 1990 and Spring 1991
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