Manager

Sarah Satya Koenig

adugcs@r.postjobfree.com

Silverlake, California 323-***-****

CORE COMPETENCIES

Team Management Planning Sales Marketing Business Development Change Management Budget Management Brand Management Coaching Human Resource Management Onboarding Revenue Generation Relationship Management Talent Acquisition Profile

A customer-experience expert with a proven talent for promoting brand philosophy. A highly productive leader and team player with vast knowledge of the modern retail business landscape. Successful in fast-paced business environments. Demonstrates well-developed leadership skills. Possesses the ability to propose solutions, collaborate and implement plans, manage change, achieving positive results and higher revenues. Excels in coaching, developing, inspiring and engaging employees to exceed expectations for maximum company success. Professional Experience

TOMS Shoes LLC

Retail Apparel, shoes, eyewear and Cafe, the original one-for–one business model, a for profit, socially responsible company in business to improve lives, founded in 2006 by Blake Mycoskie. B-corp. Evolved Impact model to of profits to grassroots good. PR and Influencer Coordinator

Corporate Headquarters: 5800 Uplander Way Culver City, Ca 90230 2022 to Present

Assist PR team in Influencer Strategy to guide influencer marketing campaigns from development through execution. Responsible for providing strategic guidance, developing influencer concepts, drafting creative briefs, and setting trackable campaign goals for all first- and third-party influencer campaigns. Support the activation of influencer marketing campaigns. In collaboration with the PR and Marketing team, responsible for best practices across all social media platforms, staying up to date on TOMS mission and impact guidelines, and adapting our campaign processes to increase awareness and engagement around all influencer activations.

● Manage PR samples and product gifting logistics

● Support PR Coordinator in management of contracts and invoices

● Support PR Coordinator on weekly and monthly reporting

● Partner with Marketing to develop and implement a strategic calendar that showcases key products, launches, partnerships, events and corporate initiatives

● Support management of influencers to ensure all products are shipped, deliverables are met, content is delivered, ensure campaign and messaging are executed correctly and on time, and optimize strategy when necessary

● Manage, optimize, and maintain a strong influencer database portal, as well as oversee influencer teams to meet monthly KPIs and quarterly KPIs for global projects

● Support manager with coordination and execution of sponsored influencer partnerships

● Place marketing pulls, inventory & organize samples Flagship Store and Cafe Manager/Regional Manager

1344 Abbot Kinney Blvd, Venice, CA 90291

2019 to 2022

Responsible for the successful operation of all aspects of the Brand Flagship and full-service Cafe, including the launch of TOMS evolved social impact model, community focused events, sales, daily operations, human resources, talent acquisition and development, inventory control and management, supplies, scheduling, sales analysis, loss prevention, team growth and success.

● Successfully retained and cross developed team of 15 during the Pandemic to maximize customer and staff safety while maintaining and increasing sales.

● Participated, planned and led giving events with S.P.Y., The American Red Cross, Homeboy Industries, Baby to Baby, in addition to planning in store community events including arts and crafts, song writers’ circles and pet adoptions.

● Tasked to perform Regional Manager Duties in an extended temporary long-term assignment, successfully communicated with 7 store fronts and teams boosting sales and morale in the ever-changing retail landscape.

● Intuitive and analytical ability to understand market and customers. Ability to analyze, develop and implement merchandising plans. Evaluated company’s product lines and stores’ floor plans as business units. Integrated specific product lines in relation to entire line and current seasonal focus.

● Interfaced with TOMS HQ to support operations, HR business partners and the Marketing and Giving Teams.

● Developed and launched location specific clientele insider lists to create customer loyalty and retention. American Rag cie

150 S. La Brea Ave, Los Angeles, CA 90036

Multi-brand new and vintage high-end retail store, established in 1984. Awarded the Best Denim Store in the World by WeAr Magazine. Over 200 brands, specializing in women’s and men’s clothing, eyewear, jewelry, accessories, handbags, shoes, lingerie, denim, and house brand AR321.

General Manager

2006 to 2019

Responsible for the operation of all aspects of the $6.5 million flagship, including achieving daily sales goals, store operations, scheduling, human resources, talent acquisition and development, inventory management, loss prevention, sales analysis, and brand aesthetic.

● Direction and supervision of department managers and staff setting goals and priorities to achieve immediate and long-term goals and complete operational deadlines.

● Lead all monthly staff meetings, weekly managers’ meetings, brand events and vendor clinics. Ensuring the productivity of 15 - 25 employees daily, including sales associates, department managers, stock people, security, and parking attendants. Communication of store standards and expectations in relation to visual presentation and store maintenance.

● Development and implementation of customer services standards and procedures with proven results in customer retention, maintenance, and expansion of customer base. Execution of the highest standard of service and experience for all customers resulting in sales and brand loyalty.

● Work with the Buyers and Merchandisers to analyze inventory turns, identify stock availability, distribution levels and delivery schedules and anticipate inventory needs to ensure stores have the correct level of inventory and assortments to maximize sales and achieve sales goals. Analysis of floor space, fixtures, display opportunities in direct relation to inventory levels and store assortment to maximize sales through visual presentation. CP Shades

2850 Bridgeway, Sausalito, CA 94965

Regional Manager - 1997 to 2006

Maintained daily consultation with the owners, corporate office, and store managers. Responsible for all special projects as determined by owners, acting as the representative for public relation duties.

● Supervised the retail stores and interfaced at all levels throughout the company. Supported 15 of the top volume stores, including all aspects of opening and training for 2 United Kingdom locations while managing the flagship store achieving $3.4 million in volume.

● Development and implementation of the individual character for each store that reflected the local community while maintaining consistency with company’s focus and design.

● Authored guidelines, checklists, forms, and manuals for training and development sessions, increased sales, customer service and satisfaction by directly training personnel in all stores.

● Interfaced with outside contractors and vendors. Set up individual service accounts for the retail locations Negotiated contracts for plant purchases, leasing, delivery and maintenance, cleaning and fixture maintenance, banking, security systems, and shipping vendors.

● Empowered to make necessary decisions in relation to store set-up, repairs, fixtures, signage, lighting, interior design, outside vendor accounts and contracts.

● Was responsible for preparing information used to make decisions on sales profit markdowns and inventory levels.

● Assisted retail stores as well as select wholesale accounts by providing information and advice on inventory placement and creation of displays.

● Formulated promotional plans and acted as the company representative for special events, Frequent Buyer Club, Awards Shopping Program, fashion previews, invite-only Top 20 Best Frequent Buyer Club, Awards Shopping Program, fashion previews, invite-only Top 20 Best Customer Night.

Education

Bachelor of Arts from Pitzer College

Major: History of Ideas, Minor: Photography

French National School of Photography - Summer Program Technical Applications

Microsoft Office Platform iOS

Retail POS Systems: Retail Pro, Lightspeed, Square Other Noteworthy Distinctions

Weekend Bird Watcher - Singer Songwriter - Shoe Addict - Soup Maker - Coffee Lover - Night Owl- Shore Team: Sailing Triteia

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