Medical Sales Marketing Director
Resume:
MIRELLA
BOLDONI
Accomplished Domestic and
International Sales & Marketing
Director
adt0za@r.postjobfree.com
adt0za@r.postjobfree.com
LINKEDIN URL
HTTPS://WWW.LINKEDIN.COM/I
N/MIRELLA-BOLDONI-5467B45B/
OBJECTIVE
Aggressive individual seeks a dynamic
career in Marketing and Advertising,
Medical Sales utilizing strong
interpersonal skills to establish
lucrative account and build a loyal
client base.
PROFESSIONAL SUMMARY
DIRECTING SALES AND MARKETING EFFORTS FOR RESULTS
Exceptional Sales and Marketing Leader with 12+ years of experience in selling quality service, value over price, planning, and execution of marketing strategies for different medical and legal companies within Workers Compensation and Personal Injury Industry. Proven revenue generator in all market conditions. Adept of B2B sales and negotiations with decision makers at multiple levels and maintain a composed response for critical situations. Technically savvy. Demonstrated ability to build new territories and expand opportunities within existing client base. Launched 20+ products, increased sales by 65% and exceeded $ 300 M in revenue. Maintain strong relationship with administrators and builds dynamic teams. Outstanding relationship building, training and presentation skills. Intelligent, articulate and driven to succeed. Fluent in Italian, Spanish, and Romanian.
PROFESSIONAL EXPERIENCE
MANGING OWNER
ADVANCED MARKETING SOLUTIONS
January 2015 – Present Santa Ana, CA
• AMS is a team of highly experienced marketing professionals conducting business for over a decade within the Workers Comp and Personal Injury and related industries facilitating referrals trough offline and digital advertising to its customers.
• Built a full scale sales operation from the ground up.
• Implemented strategic goals for marketing campaign with billings in the range $ 1 M - $ 3 M.
• Created strategies in the corporate refractive Business area and managed implementation increasing sales by $ 200,000 in the first two months
PRINCIPAL OWNER
EDEXCLOUD LLC
January 2015 – May 2019 Long Beach, CA
• Launched new technology for Workers Compensation Law Offices and Medical Practices, selling $300,000 in six months. 2
SKILLS
• Marketing
• Management
• Business Development
• Sales
• Integrated Marketing
• Social Media
• Public Speaking
• Team Building
• Market Research
• Event Management
• Start-ups
• Trade-Shows
• Sales Presentations
• Strategic planning in service
training.
• Forecasting medical sales.
• Client needs assessment.
• Profit and loss management.
• Client Relationship
Management.
• Marketing analysis
negotiation.
• Organizational Leadership
• New Business Development
• Media Management
• Strategy and Execution
• Mergers and Acquisitions
• Financial Acumen
• Budgeting and Forecasting
• Business Planning
• Team Management
• Executive Presentations
PROFESSIONAL REFERENCES
Matt Sabrkhani, COO
Thomas Nantais, ESQ
• Designed comprehensive Marketing Campaign to enhance professional profile for $ 3 M company.
• Attracted and retained loyal clients by building reputation of integrity, knowledge, and accountability.
• Sold IT services including web design, network setup, software development, and software training.
• Sourced and developed leads via assertive cold calling, flyers campaign, and presentations to Business professionals.
• Cross-sold services using B2B and B2C and multi-channel strategies and peer networking.
REGIONAL MARKETING DIRECTOR
INJURY INSTITTUE, INC.
June 2017 – March 2019 Valencia, CA
• Analyzed market and identified opportunities.
• Advertised medical services in medical market.
• Persuasively presented network of Doctors to Personal Injury Attorneys.
• Handled Customer complaints by establishing fair compromises for the company and customer, always with the Customers’ best interest in mind.
• Qualified Leeds, assets needs, and recommended solutions negotiated and implemented pricing.
• Maintain detailed data base of prospects and customers, documented sales calls to facilitate follow up..
• Develop, direct, and lead training programs to sales staff and throughout the company.
MARKETING DIRECTOR
ATLANTIS HEALTH, MANAGEMENT, INC.
July 2015 – March 2016 Los Angeles, CA
• Manage a team of professionals generating new business and providing service to existing accounts.
• Direct departmental processes of service delivery, staying alert for opportunities to increase levels of service.
• Lead of predicate in Interdepartmental and cross-functional process improvement initiatives.
• Work with staff to create individual plans.
• Conduct performance evaluations.
• Rebuilt marketing team form zero, and designed training program for a sales team of 10.
• Creative practice management newsletters for practices to increase banding and corporate image.
3
Sana U. Khan Phd.
Sam Solakyan CEO
BUSINESS DEVELOPMENT
AIM RADIOLOGY MEDICAL GROUP
September 2013 – May 2015 Anaheim, CA
• Develop Sales strategy to assist account executives in servicing and retaining accounts.
• Participate in customer meetings and presentations to communicate the value and benefits of AIM reports.
• Created and conducted M.D training programs for over 20,000 Physicians throughout California.
• Assist account executives in closing renewal business.
• Maintain focus on consultative selling and high level of customer service.
• Prepare and manage $ 1.2 M department budget
• Establish department sales forecast and sales team goals.
• Present the sales department and customer viewpoints through the organization.
• Contribute customer perspective to propose plan changes and new product development.
• Stay Up-to-date on relevant legislation.
MARKETING SUPERVISOR
USA PHOTOCOPY SERVICE, INC.
June 2009 – August 2013 Santa Ana, CA
• Trained account representatives to “Get the sale” using various customer sales methods (door-to-door, cold calling, presentations etc)
• Forecasted sales, developed “out of the box” sales strategies/models and evaluated their effectiveness
• Evaluated customers skills, needs and built productive long-lasting relationships
• Met personal and team sales targets
• Research accounts and generate or follow through sales leads
• Attend meeting, sales events and trainings to keep abreast of the latest developments
• Report and provide feedback to CEO using financial statistical data
• Maintained and expanded client database within the assigned territory
MARKETING DIRECTOR
MB ADVERTISING AND MARKETING HEADHUNTERS
November 2005 –June 2009 Fountain Valley, CA
• As Director of Marketing I was responsible for establishing and implementing strategic marketing and communications plans 4
designed to capitalize on market opportunities for MB business unit.
• Developed and actively managed a comprehensive and aligned strategic and tactical marketing plan for the company’s portfolio.
• Developed creative, integrated marketing programs that built brand awareness and reputation for products.
• Determined annual and gross-profit plans by forecasting and developing annual product family forecasts (revenue and profit) for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
• Accomplished marketing and sales objectives by planning, developing, implementing, and evaluating promotional programs; developed field sales action plans.
• Managed the creation of all marketing collateral and sales support tools.
• Identified marketing opportunities by identifying consumer requirements; defined market, competitor's share, and competitor's strengths and weaknesses; forecasted projected business; established targeted market share.
• Coordinated key commercialization activities with other functional areas within the organization.
Improved product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development with strategic partners.
• Managed corporate partner and vendor relationships. Sustained rapport with key accounts (investors, physicians and partners) by making periodic visits; exploring specific needs; anticipating new opportunities.
5
EDUCATION
JURIS DOCTOR DEGREE
PACIFIC COAST UNIVERSITY, LONG BEACH, CA 2021-2025 ASSOCIATE OF SCIENCE DEGREE IN PARALEGAL STUDIES
FULLERTON COLLEGE, FULLERTON, CA 2020-2022
ASSOCIATE OF SCIENCE DEGREE IN BUSSINESS
ADMINISTRATION AND MARKETING
FULLERTON COLLEGE, FULLERTON CA 2013-2015
BACHELOR’S DEGREE IN INTERNATIONAL BUSSINESS
AND ECONOMICS
Dimitrie Cantemir University Of Bucharest 1999- 2003
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